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Author: Fouad Sabry Publisher: One Billion Knowledgeable ISBN: Category : Business & Economics Languages : en Pages : 401
Book Description
What is Price Skimming Price skimming is a price setting strategy that a firm can employ when launching a product or service for the first time. By following this price skimming method and capturing the extra profit a firm is able to recoup its sunk costs quicker as well as profit off of a higher price in the market before new competition enters and lowers the market price. It has become a relatively common practice for managers in new and growing market, introducing prices high and dropping them over time. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Price skimming Chapter 2: Monopoly Chapter 3: Monopolistic competition Chapter 4: Marketing Chapter 5: Price discrimination Chapter 6: Elasticity (economics) Chapter 7: Cross elasticity of demand Chapter 8: Pricing Chapter 9: Market segmentation Chapter 10: Penetration pricing Chapter 11: Substitute good Chapter 12: Market penetration Chapter 13: Market power Chapter 14: Non-price competition Chapter 15: Pricing strategies Chapter 16: Demand Chapter 17: Two-sided market Chapter 18: Two-part tariff Chapter 19: Premium pricing Chapter 20: Target market Chapter 21: Customer cost (II) Answering the public top questions about price skimming. (III) Real world examples for the usage of price skimming in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Price Skimming.
Author: Fouad Sabry Publisher: One Billion Knowledgeable ISBN: Category : Business & Economics Languages : en Pages : 401
Book Description
What is Price Skimming Price skimming is a price setting strategy that a firm can employ when launching a product or service for the first time. By following this price skimming method and capturing the extra profit a firm is able to recoup its sunk costs quicker as well as profit off of a higher price in the market before new competition enters and lowers the market price. It has become a relatively common practice for managers in new and growing market, introducing prices high and dropping them over time. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Price skimming Chapter 2: Monopoly Chapter 3: Monopolistic competition Chapter 4: Marketing Chapter 5: Price discrimination Chapter 6: Elasticity (economics) Chapter 7: Cross elasticity of demand Chapter 8: Pricing Chapter 9: Market segmentation Chapter 10: Penetration pricing Chapter 11: Substitute good Chapter 12: Market penetration Chapter 13: Market power Chapter 14: Non-price competition Chapter 15: Pricing strategies Chapter 16: Demand Chapter 17: Two-sided market Chapter 18: Two-part tariff Chapter 19: Premium pricing Chapter 20: Target market Chapter 21: Customer cost (II) Answering the public top questions about price skimming. (III) Real world examples for the usage of price skimming in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Price Skimming.
Author: Lawrence J. Gitman Publisher: ISBN: 9781947172555 Category : Business Languages : en Pages : 732
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: John L. Daly Publisher: John Wiley & Sons ISBN: 0471221597 Category : Business & Economics Languages : en Pages : 288
Book Description
Bei der Festlegung eines Produktpreises gibt es drei Möglichkeiten. Wird der Preis zu hoch angesetzt, verkauft sich das Produkt schlecht; wird er zu niedrig angesetzt, wird die Arbeit unrentabel. Nur dann, wenn der Preis produktangemessen ist, schlägt sich dies in guten Absatzzahlen und entsprechendem Gewinn für das Unternehmen nieder. Ebenso wie Activity-Based Costing (ABC - auslastungsorientierte Kostenrechnung) und Activity-Based Management (ABM - Prozesskostenmanagement) die Kostenrechnung revolutioniert haben, liefert die Methode des Activity-Based Pricing (kostenorientierte Preisgestaltung) einen disziplinierten Ansatz für die Preisbestimmung. Activity-Based Pricing berücksichtigt die tatsächlichen Produktions- und Servicekosten, die mit Hilfe des Activity-Based Costing exakt ermittelt werden können. Auf diese Weise kann man den Preis für das jeweilige Produkt genau festlegen. "Pricing for Profitability" erläutert ausführlich, wie ABC- und ABM-Verfahren angewendet werden müssen, um eine Preisgestaltung mit maximaler Gewinnaussicht zu erreichen. Darüber hinaus werden auch Preisstrategien für absatzstarke/absatzschwache Produkte sowie für komplexe und einfache Produkte diskutiert, die sich vom "Durchschnitt" abheben. "Pricing for Profitability" - Ein nützlicher Leitfaden für alle wettbewerbs- und gewinnorientierten Finanzleiter und Controller.
Author: Mark J. Hiltz Publisher: Markcheck Publishing ISBN: 0968559336 Category : Business & Economics Languages : en Pages : 2717
Book Description
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Author: Ragnhild Silkoset Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110987104 Category : Business & Economics Languages : en Pages : 168
Book Description
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides students in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. The book covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.
Author: Rajagopal Publisher: IGI Global ISBN: 1466640952 Category : Business & Economics Languages : en Pages : 274
Book Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author: Thomas T. Nagle Publisher: Routledge ISBN: 1351969501 Category : Business & Economics Languages : en Pages : 478
Book Description
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
Author: Marin Muzhani Publisher: Vernon Press ISBN: 1648897150 Category : Business & Economics Languages : en Pages : 279
Book Description
The economy of the industrialized countries in the 21st century has already moved to a new level of mass production and technology never seen before, thanks in part to globalization, advanced technologies, new organization management methods, and innovative supply chain. A relatively large number of mass-produced commodities (characterized as non-premium) and services in Western economies are somehow sold at discounts rather than regular prices at a much higher frequency that was never seen before. This phenomenon has completely changed how we look at the theory of the firm in microeconomics. This book is indented to introduce new ideas and theories by challenging the current modern micro-and-macro economic theories. In a globalized world, the economies of advanced countries have entered a new phase called “economy pricing,” where most of the mass commodities are sold at a low price during certain periods of the year, called ‘sales events’. In addition to low prices, most industrialized countries have had record low inflation, low-interest rates, low growth, and low unemployment rates. This book will contend how the “Economy Pricing System” is about to revolutionize how people look at a real economy’s micro and macro effects.
Author: Mrs. S. Nazira Begum Publisher: Leilani Katie Publication ISBN: 8197059470 Category : History Languages : en Pages : 310
Book Description
Mrs. S. Nazira Begum, Assistant Professor, Department of Commerce PA, KG College of Arts & Science, Coimbatore,Tamil Nadu, India. Dr. A. Vennila, Assistant Professor, Department of Commerce PA, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, Tamil Nadu, India. Mrs. M. Jayanthi, Assistant Professor, Department of Commerce PA, KG College of Arts and Science, Coimbatore, Tamil Nadu, India.
Author: Fouad Sabry
Author: Fouad Sabry
Author: Lawrence J. Gitman
Author: John L. Daly
Author: Mark J. Hiltz
Author: Ragnhild Silkoset
Author: Rajagopal
Author: Thomas T. Nagle
Author: Marin Muzhani
Author: Mrs. S. Nazira Begum
Author: Dr.M.G.Bhaskar