Pricing PDF Download

Author: Robert Dodge
Publisher: Palgrave
ISBN: 9781349134496
Category :
Languages : en
Pages : 232

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Author: Almarin Phillips
Publisher: University of Pennsylvania Press
ISBN: 1512805874
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.

Author: Nessim Hanna
Publisher: Palgrave
ISBN: 9780333694138
Category : Pricing
Languages : en
Pages : 216

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Book Description
Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and establishment of a sustainable market position. This applications-oriented approach covers pricing for different types of business.

Author: M. Calogridis
Publisher: Springer
ISBN: 0230102344
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Author: Donald Ferguson Mulvihill
Publisher:
ISBN:
Category : Prices
Languages : en
Pages : 352

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Author: Jules Backman
Publisher: New York : National Industrial Conference Board
ISBN:
Category : Prices
Languages : en
Pages : 143

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Book Description

Author: Hilda Crowell Wasson
Publisher:
ISBN:
Category :
Languages : en
Pages : 438

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Book Description

Author: Hermann Simon
Publisher: Springer
ISBN: 3319994565
Category : Business & Economics
Languages : en
Pages : 569

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Book Description
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Author: American Management Association. General Management Division
Publisher:
ISBN:
Category : Price fixing
Languages : en
Pages : 132

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Book Description

Author: Kurup Gopalakrishna
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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