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Author: Denise Lee Yohn Publisher: John Wiley & Sons ISBN: 111861125X Category : Business & Economics Languages : en Pages : 278
Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author: Denise Lee Yohn Publisher: John Wiley & Sons ISBN: 111861125X Category : Business & Economics Languages : en Pages : 278
Book Description
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author: David Gessner Publisher: Simon and Schuster ISBN: 1982105062 Category : Nature Languages : en Pages : 352
Book Description
Bestselling author David Gessner’s wilderness road trip inspired by America’s greatest conservationist, Theodore Roosevelt, is “a rallying cry in the age of climate change” (Robert Redford). “Leave it as it is,” Theodore Roosevelt announced while viewing the Grand Canyon for the first time. “The ages have been at work on it and man can only mar it.” Roosevelt’s pronouncement signaled the beginning of an environmental fight that still wages today. To reconnect with the American wilderness and with the president who courageously protected it, acclaimed nature writer and New York Times bestselling author David Gessner embarks on a great American road trip guided by Roosevelt’s crusading environmental legacy. Gessner travels to the Dakota badlands where Roosevelt awakened as a naturalist; to Yellowstone, Yosemite, and the Grand Canyon where Roosevelt escaped during the grind of his reelection tour; and finally, to Bears Ears, Utah, a monument proposed by Native Tribes that is currently embroiled in a national conservation fight. Along the way, Gessner questions and reimagines Roosevelt’s vision for today’s lands. “Insightful, observant, and wry,” (BookPage) Leave It As It Is offers an arresting history of Roosevelt’s pioneering conservationism, a powerful call to arms, and a profound meditation on our environmental future.
Author: Gereon Meyer Publisher: Springer ISBN: 3319516027 Category : Technology & Engineering Languages : en Pages : 346
Book Description
This book explores the opportunities and challenges of the sharing economy and innovative transportation technologies with regard to urban mobility. Written by government experts, social scientists, technologists and city planners from North America, Europe and Australia, the papers in this book address the impacts of demographic, societal and economic trends and the fundamental changes arising from the increasing automation and connectivity of vehicles, smart communication technologies, multimodal transit services, and urban design. The book is based on the Disrupting Mobility Summit held in Cambridge, MA (USA) in November 2015, organized by the City Science Initiative at MIT Media Lab, the Transportation Sustainability Research Center at the University of California at Berkeley, the LSE Cities at the London School of Economics and Politics and the Innovation Center for Mobility and Societal Change in Berlin.
Author: Ethan Pope Publisher: Moody Publishers ISBN: 1575676524 Category : Business & Economics Languages : en Pages : 173
Book Description
What are the chances that a totally cashless society will exist in our lifetime? Ethan Pope believes it is possible. With the many implications that this could have on daily life and commerce, it is imperative for Christians to be prepared. The world of finances has changed dramatically over the past decade, with everything from online banking and bill payment to the quick availability of online goods. Even many churches and non-profit organizations offer an auto-withdrawal option for planned giving. Large companies are now placing RFID (radio frequency identification) tags on products for market research. In a very real sense, we sacrifice personal privacy for convenience. Pope explores such issues as what the Bible may indicate about the end times and a cashless society, and gives balanced and cogent direction for Christians who desire to be wise stewards of their resources.
Author: Dean Papajohn Publisher: University of Michigan Press ELT ISBN: Category : Education Languages : en Pages : 316
Book Description
The new edition of Toward Speaking Excellence addresses the recent changes to the Test of Spoken English (TSE(R)). The text introduces readers to the format of the new TSE(R), typical questions, and scoring criteria. The second edition of Toward Speaking Excellence includes actual student responses that are used or modified to highlight specific characteristics of effective communication. Two complete sample TSE(R)-like tests are included for further practice. Also provided are practice with some of the skills that, while no longer tested on the TSE(R), are key to sounding more native-like and fluent. Toward Speaking Excellence may be used as an individual study tool or as a course text. While the material is directed toward the TSE(R) and SPEAK(R) tests, the communication strategies presented will prepare students for other types of oral exams (including the TAST(R), interviews, and performance tests. Toward Speaking Excellence is a course book but may also be used for individual test-preparation/self-study. Dean Papajohn is a Specialist in Education at the Center for Teaching Excellence, University of Illinois, Urbana-Champaign..
Author: Marvin Kalb Publisher: Brookings Institution Press ISBN: 0815738978 Category : Biography & Autobiography Languages : en Pages : 355
Book Description
A personal journey through some of the darkest moments of the cold war and the early days of television news Marvin Kalb, the award-winning journalist who has written extensively about the world he reported on during his long career, now turns his eye on the young man who became that journalist. Chosen by legendary broadcaster Edward R. Murrow to become one of what came to be known as the Murrow Boys, Kalb in this newest volume of his memoirs takes readers back to his first days as a journalist, and what also were the first days of broadcast news. Kalb captures the excitement of being present at the creation of a whole new way of bringing news immediately to the public. And what news. Cold War tensions were high between Eisenhower's America and Khrushchev's Soviet Union. Kalb is at the center, occupying a unique spot as a student of Russia tasked with explaining Moscow to Washington and the American public. He joins a cast of legendary figures along the way, from Murrow himself to Eric Severeid, Howard K. Smith, Richard Hottelet, Charles Kuralt, and Daniel Schorr among many others. He finds himself assigned as Moscow correspondent of CBS News just as the U2 incident—the downing of a US spy plane over Russian territory—is unfolding. As readers of his first volume, The Year I Was Peter the Great, will recall, being the right person, in the right place, at the right time found Kalb face to face with Khrushchev. Assignment Russia sees Kalb once again an eyewitness to history—and a writer and analyst who has helped shape the first draft of that history.
Author: John Ferling Publisher: Bloomsbury Publishing USA ISBN: 1635572770 Category : History Languages : en Pages : 753
Book Description
Co-Winner of the 2022 Harry M. Ward Book Prize From celebrated historian John Ferling, the underexplored history of the second half of the Revolutionary War, when, after years of fighting, American independence often seemed beyond reach. It was 1778, and the recent American victory at Saratoga had netted the U.S a powerful ally in France. Many, including General George Washington, presumed France's entrance into the war meant independence was just around the corner. Meanwhile, having lost an entire army at Saratoga, Great Britain pivoted to a “southern strategy.” The army would henceforth seek to regain its southern colonies, Virginia, North Carolina, South Carolina, and Georgia, a highly profitable segment of its pre-war American empire. Deep into 1780 Britain's new approach seemed headed for success as the U.S. economy collapsed and morale on the home front waned. By early 1781, Washington, and others, feared that France would drop out of the war if the Allies failed to score a decisive victory that year. Sir Henry Clinton, commander of Britain's army, thought “the rebellion is near its end.” Washington, who had been so optimistic in 1778, despaired: “I have almost ceased to hope.” Winning Independence is the dramatic story of how and why Great Britain-so close to regaining several southern colonies and rendering the postwar United States a fatally weak nation ultimately failed to win the war. The book explores the choices and decisions made by Clinton and Washington, and others, that ultimately led the French and American allies to clinch the pivotal victory at Yorktown that at long last secured American independence.
Author: Francesco Boldizzoni Publisher: Harvard University Press ISBN: 0674919327 Category : Business & Economics Languages : en Pages : 337
Book Description
Intellectuals since the Industrial Revolution have been obsessed with whether, when, and why capitalism will collapse. This riveting account of two centuries of failed forecasts of doom reveals the key to capitalism’s durability. Prophecies about the end of capitalism are as old as capitalism itself. None have come true. Yet, whether out of hope or fear, we keep looking for harbingers of doom. In Foretelling the End of Capitalism, Francesco Boldizzoni gets to the root of the human need to imagine a different and better world and offers a compelling solution to the puzzle of why capitalism has been able to survive so many shocks and setbacks. Capitalism entered the twenty-first century triumphant, its communist rival consigned to the past. But the Great Recession and worsening inequality have undermined faith in its stability and revived questions about its long-term prospects. Is capitalism on its way out? If so, what might replace it? And if it does endure, how will it cope with future social and environmental crises and the inevitable costs of creative destruction? Boldizzoni shows that these and other questions have stood at the heart of much analysis and speculation from the early socialists and Karl Marx to the Occupy Movement. Capitalism has survived predictions of its demise not, as many think, because of its economic efficiency or any intrinsic virtues of markets but because it is ingrained in the hierarchical and individualistic structure of modern Western societies. Foretelling the End of Capitalism takes us on a fascinating journey through two centuries of unfulfilled prophecies. An intellectual tour de force and a plea for political action, it will change our understanding of the economic system that determines the fabric of our lives.
Author: Denise Lee Yohn
Author: Denise Lee Yohn
Author: David Gessner
Author: Gereon Meyer
Author: Ian Ona Johnson
Author: Ethan Pope
Author: Dean Papajohn
Author: Marvin Kalb
Author: John Ferling
Author: Carolyn Cox
Author: Francesco Boldizzoni