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Author: John Story Publisher: ISBN: 9781523257232 Category : Languages : en Pages : 56
Book Description
Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found most helpful. Whether you are a student, or a practitioner, of marketing, this book will change how you think about price elasticity of demand as a strategic tool.
Author: John Story Publisher: ISBN: 9781523257232 Category : Languages : en Pages : 56
Book Description
Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found most helpful. Whether you are a student, or a practitioner, of marketing, this book will change how you think about price elasticity of demand as a strategic tool.
Author: Fouad Sabry Publisher: One Billion Knowledgeable ISBN: Category : Business & Economics Languages : en Pages : 292
Book Description
What is Price Elasticity of Demand A good's price elasticity of demand is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good, but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent increase in price, holding everything else constant. If the elasticity is ?2, that means a one percent price rise leads to a two percent decline in quantity demanded. Other elasticities measure how the quantity demanded changes with other variables. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Price elasticity of demand Chapter 2: Monopoly Chapter 3: Deadweight loss Chapter 4: Profit maximization Chapter 5: Elasticity (economics) Chapter 6: Cross elasticity of demand Chapter 7: Price elasticity of supply Chapter 8: Law of demand Chapter 9: Demand curve Chapter 10: Marginal revenue Chapter 11: Marshall-Lerner condition Chapter 12: Total revenue test Chapter 13: Tax incidence Chapter 14: Demand Chapter 15: Supply (economics) Chapter 16: Elasticity of a function Chapter 17: Income elasticity of demand Chapter 18: Total revenue Chapter 19: Markup rule Chapter 20: Isoelastic function Chapter 21: Monopoly price (II) Answering the public top questions about price elasticity of demand. (III) Real world examples for the usage of price elasticity of demand in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Price Elasticity of Demand.
Author: Stefanie Mücka Publisher: GRIN Verlag ISBN: 3668178828 Category : Mathematics Languages : en Pages : 18
Book Description
Seminar paper from the year 2014 in the subject Mathematics - Applied Mathematics, grade: 2, Leipzig International School, language: English, abstract: I have chosen to focus my mathematical exploration on applications of Calculus in Business situations. To begin with, I was looking for an interesting real life situation I could base my investigation on. Having lived in an economically well developed country like Germany for almost my whole life, the accessibility to a wide range of products and their varying appeal to the consumer are subconsciously part of my daily life. The fact that some products are enormously demanded by society whereas others aren‘t that successful on the market gave me the idea to investigate how demand is influenced by outside factors. Thereby I discovered the concept of Price Elasticity of Demand which is useful in indicating the responsiveness of the demand of a certain good to a change in its price. I thus decided to explore the different levels of Price Elasticity of demand, namely elastic, inelastic and unit elasticity, and their effect on revenue by means of both an exponential and a quadratic demand function. Finally I applied the acquired knowledge to a highly demanded and very popular product in Germany, which is coffee, and modeled its change in demand dependent on varying prices as well as outside factors such as brand loyalty and income.
Author: Steven A. Greenlaw Publisher: ISBN: 9781947172432 Category : Business & Economics Languages : en Pages : 0
Book Description
Principles of Macroeconomics for AP® Courses 2e covers the scope and sequence requirements for an Advanced Placement® macroeconomics course and is listed on the College Board's AP® example textbook list. The second edition includes many current examples and recent data from FRED (Federal Reserve Economic Data), which are presented in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition was developed with significant feedback from current users. In nearly all chapters, it follows the same basic structure of the first edition. General descriptions of the edits are provided in the preface, and a chapter-by-chapter transition guide is available for instructors.
Author: Fouad Sabry Publisher: One Billion Knowledgeable ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
What is Elasticity Economics Elasticity is a concept that is used in economics to quantify how sensitive one economic variable is to a change in another economic variable. In the event if the price elasticity of demand for a certain item is -2, then a 10% rise in price results in a 20% decrease in the quantity of the item that is requested. In the field of economics, elasticity is a concept that helps readers comprehend how the behavior of buyers and sellers shifts in response to changes in price. In terms of demand and supply, there are two distinct forms of elasticity: the first type is known as inelastic demand and supply, while the second type is known as elastic demand and supply. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Elasticity (economics) Chapter 2: Monopoly Chapter 3: Supply and demand Chapter 4: Deadweight loss Chapter 5: Profit maximization Chapter 6: Price elasticity of demand Chapter 7: Cross elasticity of demand Chapter 8: Substitute good Chapter 9: Price elasticity of supply Chapter 10: Law of demand Chapter 11: Demand curve Chapter 12: Marginal revenue Chapter 13: Total revenue test Chapter 14: Tax incidence Chapter 15: Demand Chapter 16: Supply (economics) Chapter 17: Derived demand Chapter 18: Elasticity of a function Chapter 19: Income elasticity of demand Chapter 20: Total revenue Chapter 21: Monopoly price (II) Answering the public top questions about elasticity economics. (III) Real world examples for the usage of elasticity economics in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Elasticity Economics.
Author: Richard B. McKenzie Publisher: Springer Science & Business Media ISBN: 0387770011 Category : Business & Economics Languages : en Pages : 332
Book Description
This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
Author: James D Gwartney Publisher: Elsevier ISBN: 1483264300 Category : Business & Economics Languages : en Pages : 679
Book Description
Economics: Private and Public Choice is an aid for students and general readers to develop a sound economic reasoning. The book discusses several ways to economic thinking including six guideposts as follows: (i) scarce goods have costs; (ii) Decision-makers economize in their choices; (iii) Incentives are important; (iv) Decision-makers are dependent on information scarcity; (v) Economic actions can have secondary effects; and (vi) Economic thinking is scientific. The book explains the Keynesian view of money, employment, and inflation, as well as the monetarist view on the proper macropolicy, business cycle, and inflation. The book also discusses consumer decision making, the elasticity of demand, and how income influences demand. The text analyzes costs and producer decisions, the firm under pure competition, and how a competitive model functions. The book explains monopoly, and also considers the high barriers that prevent entry such as legal barriers, economies of scale, and control over important resources. The author also presents comparative economic systems such as capitalism and socialism. This book can prove useful for students and professors in economics, as well as general readers whose works are related to public service and planning in the area of economic development.
Author: John Cousins Publisher: MBA ASAP ISBN: 9781795149617 Category : Business & Economics Languages : en Pages : 546
Book Description
The essential MBA education. Master the game of business. Be the chess player, not the chess piece. MBA programs provide some benefits, but at a steep price in time, money, and opportunity costs. Get the knowledge here in one volume ASAP. Your book makes it easy for someone like myself to understand the concepts of Business and "Get It" .A world class MBA education in a single volume. Skip Business School and educate yourself. Save hundreds of thousands of dollars and years of time. Don't wait for the gate keepers to grant you permission. Start now.This is your portable and personal MBA. It is a world-class MBA education in a single volume. Here are the subject areas I cover in this book. These make up the disciplines of Business Administration. -Entrepreneurship and Startups-Ethics-Financial Literacy: Understanding Financial Statements-Marketing in the Digital Age-Accounting-Management & Leadership-Negotiations-Operations and Supply Chain Management-Corporate Finance -Economics-Understanding the Financial Markets-Business Law-Human Resource Management-Statistics for Business-Intellectual Property-Strategic Planning and ImplementationThese 16 subjects constitute an MBA program. These are the Rules of the Game of Business. You become a Master of Business Administration when you understand these 16 subjects. You have to learn the rules of the game, and then you have to play better than anyone else.This book is your portable and personal MBA. You are a business. I like Jay Z's great quote: "I'm not a businessman I'm a business, man." He gets it. You already know all you need to know about running a business. You just haven't convinced yourself of this fact. Once you read through this book you will gain the confidence to move forward and eliminate the self-doubt that holds you back. "People always overestimate how complex business is. This isn't rocket science-we've chosen one of the world's most simple professions."Jack Welch former CEO of GEBusiness is a GameYou need to know the rules in order to play. And you need to know how to play well in order to succeed. This book is designed to help you become the chess player, not the chess piece. Most of business knowledge is common sense. Practitioners, professionals, and academics wrap business fundamentals in jargon. The fundamentals are common sense and the further one strays from business fundamentals the more mistakes are made.
Author: R.W. Shephard Publisher: Springer Science & Business Media ISBN: 3642515789 Category : Business & Economics Languages : en Pages : 116
Book Description
This study is the result of an interest in the economic theory of production intermittently pursued during the past three years. Over this period I have received substantial support from the Office of Naval Research, first from a personal service consulting contract directly with the Mathematics Division of the Office of Naval Research and secondly from Project N6 onr-27009 at Princeton Univer sity under the direction of Professor Oskar Morgenstern. Grateful acknowledgement is made to the ·Office of Naval Research for this support and to Professor Morgenstern, in particular, for his interest in the puolication of this research. The responsibility for errors and omissions, how ever, rests entirely upon the author. Professor G. C. Evans has given in terms of a simple total cost function, depending solely upon output rate, a treatment of certain aspects of the economic theory of production which has inherent generality and convenience of formulation. The classical approach of expressing the technology of production by means of a production function is potentially less restrictive than the use of a simple total cost function, but it has not been applied in a more general form other than to derive the familiar conditions between marginal productivities of the factors of produc tion and their market prices.
Author: John Story
Author: John Story
Author: Fouad Sabry
Author: Stefanie Mücka
Author: Alfred Marshall
Author: Steven A. Greenlaw
Author: Fouad Sabry
Author: Richard B. McKenzie
Author: James D Gwartney
Author: John Cousins
Author: R.W. Shephard