Navy Department Communiques 1-624 PDF Download

Author: United States. Department of Agriculture. Office of Information
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 12

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Book Description

Author: United States. Navy Department. Office of Public Relations
Publisher:
ISBN:
Category : World War, 1939-1945
Languages : en
Pages : 212

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Book Description

Author: United States. Navy Department. Office of Public Relations
Publisher:
ISBN:
Category : World War, 1939-1945
Languages : en
Pages : 526

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Book Description

Author: William Winston
Publisher: Routledge
ISBN: 1317765346
Category : Business & Economics
Languages : en
Pages : 138

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Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

Author: Geert Jacobs
Publisher: John Benjamins Publishing
ISBN: 9027283877
Category : Language Arts & Disciplines
Languages : en
Pages : 446

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Book Description
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre’s peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the ‘newsmaking’ and ‘news management’ processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. ‘projected’, discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a ‘preformulating’ role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study’s findings support a hegemonic view of the media. In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.

Author: United States. Dept. of Agriculture. Office of Information
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 12

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Book Description

Author: Richard C. Blackwell
Publisher:
ISBN: 9781453667927
Category : Business writing
Languages : en
Pages : 112

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Book Description
Writing Press Releases will teach you how to market and create draw dropping press releases. You'll learn how to capture your audiences attention throughout the whole article, which will leave them begging for more! The key to your success will be press release distribution and ensuring that thousands of people will read your release instead of someone else's. You'll learn all of these things in this Reader's Choice Edition. Pick up a a copy now!

Author: United States. Navy Department
Publisher:
ISBN:
Category : World War, 1939-1945
Languages : en
Pages : 496

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Book Description

Author: United States. Department of Agriculture. Office of Public Affairs (1989- ).
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 648

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Book Description

Author: Donna Giancontieri
Publisher: iUniverse
ISBN: 1440109036
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos