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Author: Philip Kelley Publisher: Advantage Media Group ISBN: 9781642252637 Category : Business & Economics Languages : en Pages : 208
Book Description
PRESENCE DEVELOPS AND ENABLES PROFITABILITY. AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? If not, you are losing presence and profitability! Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away
Author: Philip Kelley Publisher: Advantage Media Group ISBN: 9781642252637 Category : Business & Economics Languages : en Pages : 208
Book Description
PRESENCE DEVELOPS AND ENABLES PROFITABILITY. AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? If not, you are losing presence and profitability! Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Ovidiu Vermesan Publisher: River Publishers ISBN: 8793237995 Category : Computers Languages : en Pages : 330
Book Description
This book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Andrew F. Wood Publisher: Routledge ISBN: 1135616027 Category : Computers Languages : en Pages : 264
Book Description
Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and critical issues in the study of computer-mediated communication. Continuing the model of the best-selling first edition, authors Andrew F. Wood and Matthew J. Smith introduce computer-mediated communication (CMC) as a subject of academic research as well as a lens through which to examine contemporary trends in society. This second edition of Online Communication covers online identity, mediated relationships, virtual communities, electronic commerce, the digital divide, spaces of resistance, and other topics related to CMC. The text also examines how the Internet has affected contemporary culture and presents the critiques being made to those changes. Special features of the text include: *Hyperlinks--presenting greater detail on topics from the chapter *Ethical Ethical Inquiry--posing questions on the nature of human communication and conduct online *Online Communication and the Law--examining the legal ramifications of CMC issues Advanced undergraduates, graduate students, and researchers interested in the field of computer-mediated communication, as well as those studying issues of technology and culture, will find Online Communication to be an insightful resource for studying the role of technology and mediated communication in today's society.
Author: Sarah J. Robinson Publisher: WaterBrook ISBN: 0593193539 Category : Religion Languages : en Pages : 257
Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
Author: Mari Smith Publisher: John Wiley & Sons ISBN: 1118063066 Category : Business & Economics Languages : en Pages : 272
Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author: Pablo Cardona Publisher: Springer Nature ISBN: 3030837807 Category : Business & Economics Languages : en Pages : 173
Book Description
A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.
Author: Philip Kelley
Author: Philip Kelley
Author: Nripendra P. Rana
Author: Ovidiu Vermesan
Author: Mary Ellen Guffey
Author: Andrew F. Wood
Author: Sarah J. Robinson
Author: Pope Francis 
Author: Mari Smith
Author: Pablo Cardona
Author: Netexplo (France)