Author: Prentice Hall PTR
Publisher: Prentice Hall
ISBN: 9780130408884
Category :
Languages : en
Pages :
Book Description
Prentice Hall Guide to Marketing Faculty
Author: Prentice Hall PTR
Publisher: Prentice Hall
ISBN: 9780130408884
Category :
Languages : en
Pages :
Book Description
Publisher: Prentice Hall
ISBN: 9780130408884
Category :
Languages : en
Pages :
Book Description
The 1998-1999 Prentice Hall Guide to Marketing Faculty
Author:
Publisher:
ISBN: 9780130822895
Category : Marketing
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9780130822895
Category : Marketing
Languages : en
Pages : 0
Book Description
Prentice Hall Guide to Finance Faculty
Author: HASSELBACK
Publisher: Prentice Hall
ISBN: 9780130341594
Category :
Languages : en
Pages : 276
Book Description
Publisher: Prentice Hall
ISBN: 9780130341594
Category :
Languages : en
Pages : 276
Book Description
Introduction to Marketing - Faculty Guide
Author: Quisic
Publisher:
ISBN: 9781583131015
Category :
Languages : en
Pages : 270
Book Description
Publisher:
ISBN: 9781583131015
Category :
Languages : en
Pages : 270
Book Description
The 1996 Prentice Hall Guide to Economics Faculty
Author: James R. Hasselback
Publisher: Prentice Hall
ISBN: 9780132537667
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Publisher: Prentice Hall
ISBN: 9780132537667
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Fundamentals of Business Marketing Education
Author: J David Lichtenthal
Publisher: Routledge
ISBN: 1000156850
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
Publisher: Routledge
ISBN: 1000156850
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
Faculty Guide for Marketing Perspectives
Author: Appalachian Community Service Network
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 122
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 122
Book Description
Competitive Marketing Strategy
Author: John A. Czepiel
Publisher: Pearson
ISBN: 9780536588296
Category : Business & Economics
Languages : en
Pages : 491
Book Description
Publisher: Pearson
ISBN: 9780536588296
Category : Business & Economics
Languages : en
Pages : 491
Book Description
The 1999/2000 Prentice Hall Guide to Finance Faculty
Author:
Publisher:
ISBN: 9780130207081
Category : Finance
Languages : en
Pages : 268
Book Description
Publisher:
ISBN: 9780130207081
Category : Finance
Languages : en
Pages : 268
Book Description
Fundamentals of Business Marketing Education
Author: David Lichtenthal
Publisher: Routledge
ISBN: 9780789001320
Category : Social Science
Languages : en
Pages : 298
Book Description
Publisher Provided Annotation This book examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses developing a curriculum and formulating policy, taking into account the social and economic considerations educators face in dealing with practical, methodological, and theoretical business marketing issues. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues at each level of university instruction -- doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction -- content, style, textbook features, and the "street smarts" needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include the status of and prospects for doctoral programs in business-to-business marketing; making business marketing more prominent in master's programs; linking content to practice in undergraduate business marketing courses; the impact of alternative technologies on delivering business-to-business marketing education; teaching business marketing in the twenty-first century; a comparative review of business marketing textbooks; and much more.
Publisher: Routledge
ISBN: 9780789001320
Category : Social Science
Languages : en
Pages : 298
Book Description
Publisher Provided Annotation This book examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses developing a curriculum and formulating policy, taking into account the social and economic considerations educators face in dealing with practical, methodological, and theoretical business marketing issues. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues at each level of university instruction -- doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction -- content, style, textbook features, and the "street smarts" needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include the status of and prospects for doctoral programs in business-to-business marketing; making business marketing more prominent in master's programs; linking content to practice in undergraduate business marketing courses; the impact of alternative technologies on delivering business-to-business marketing education; teaching business marketing in the twenty-first century; a comparative review of business marketing textbooks; and much more.