Prediction Techniques for Marketing Planners PDF Download

Author: Colin Pearce
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description

Author: Brian Field
Publisher: Routledge
ISBN: 1351062484
Category : Science
Languages : en
Pages : 227

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Book Description
Originally published in 1987, Forecasting Techniques for Urban and Regional Planning is an introduction to the various analytical techniques which have been developed and applied in urban and regional analysis in planning practice. The subjects covered are population, housing, employment, transport, shopping, recreation, and integrated forecasting. Each technique, placed in the context of policy formulation and political matters, is presented both verbally and mathematically, and it separating characteristic is illustrated with detailed but simple practical examples. The techniques examined are set in a policy context and their practical limitations are identified.

Author: Lehmann
Publisher: McGraw Hill
ISBN: 0077145348
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
EBOOK: Analysis For Marketing Planning

Author:
Publisher:
ISBN:
Category : Transportation planning
Languages : en
Pages : 930

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Book Description

Author: Karel Jan Alsem
Publisher: Taylor & Francis
ISBN: 1000984559
Category : Business & Economics
Languages : en
Pages : 567

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Book Description
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.

Author: Michael Armstrong
Publisher: Kogan Page Publishers
ISBN: 9780749430948
Category : Business & Economics
Languages : en
Pages : 776

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Book Description
The third edition of this handbook of management techniques contains tried and tested techniques alongside all the techniques that have developed since the last edition. Areas covered include: corporate management; marketing management; operations management; and financial management.

Author: J. Eric Wilson
Publisher:
ISBN: 9780983941385
Category :
Languages : en
Pages : 368

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Book Description

Author: Percival White
Publisher:
ISBN:
Category : Budget
Languages : en
Pages : 288

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Book Description

Author: Bin Zhou
Publisher: Frontiers Media SA
ISBN: 2832552463
Category : Technology & Engineering
Languages : en
Pages : 385

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Book Description
Prosumers, such as energy storage, smart home, and microgrids, are the consumers who also produce and share surplus energy with other users. With capabilities of flexibly managing the generation, storage and consumption of energy in a simultaneous manner, prosumers can help improve the operation efficiency of smart grid. Due to the rapid expansion of prosumer clusters, the planning and operation issues of prosumer energy systems have been increasingly raised. Aspects including energy infrastructure design, energy management, system stability, etc., are urgently required to be addressed while taking full advantage of prosumers' capabilities. However, up to date, the research on prosumers has not drawn sufficient attention. This proposal presents the need to introduce a Research Topic on prosumer energy systems in Frontiers in Energy Research. We believe this Research Topic can promote the research on advanced planning and operation technologies of prosumer energy systems and contribute to the carbon neutrality for a sustainable society.

Author: Jitendra N. Bajpai
Publisher: Transportation Research Board
ISBN: 9780309048507
Category : Technology & Engineering
Languages : en
Pages : 68

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Book Description
Provides guidance in forecasting/allocation methods used in sub- county (including urban) areas.