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Author: Johnny Ch Lok Publisher: ISBN: 9781984938664 Category : Languages : en Pages : 46
Book Description
What is future (AI) artificial intelligent products development trend? How to predict consumer behaviors to persuade who to feel (AI) products are more satisfactory to their needs? Why do consumers feel them to need to buy any (AI) products to use? Will it have other similar products to replace (AI) any products?
Author: Johnny Ch Lok Publisher: ISBN: 9781984938664 Category : Languages : en Pages : 46
Book Description
What is future (AI) artificial intelligent products development trend? How to predict consumer behaviors to persuade who to feel (AI) products are more satisfactory to their needs? Why do consumers feel them to need to buy any (AI) products to use? Will it have other similar products to replace (AI) any products?
Author: Johnny Ch LOK Publisher: ISBN: Category : Languages : en Pages : 152
Book Description
What is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior , that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers , e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato , fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below:
Author: Johnny Ch Lok Publisher: Independently Published ISBN: 9781795404198 Category : Business & Economics Languages : en Pages : 254
Book Description
Chapter TwoWhat is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior, that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers, e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato, fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below:
Author: Johnny Ch Lok Publisher: ISBN: 9781708387181 Category : Languages : en Pages : 152
Book Description
What is (AI) deep learning techniques to forecast environment behavioral consumptionThe (AI) deep-learning technology leads to performance enhancement and generalization of artificial intelligent technology. It influences the global leader in the field of information technology has declared its intention to utilize the deep-learning technology to solve environmental problems, such as climate change. So, it will help agriculture farming businesses can raise any plant food: vegetable, fruit, rice which grow up very easily if farmers can apply (AI) deep-learning technology to solve environment problems to influence their plant food grow. If the whole year seasonal change is very good and it is suitable for any plant food to grow in farming land easily, e.g. rain is enough and soil is enough for any plant food to grow in the farm lands. Then, fruit, rice, vegetable etc. agriculture businesses will have much beneficial attribution to global farmers. The question is how to use deep-learning technologies in the environmental field to predict the status of pro-environmental consumption. We predicted the pro-environmental consumption index based on Google search query data, using a recurrent neural network ( RNN model). To certify the accuracy of the index, we compared the prediction accuracy of the RNN model with that of the ordinary least square and artificial necessary network models. For example, the RNN model predicts the pro-environmental consumption index better than any other model. we expect the RNN model to perform still better in a big data environment because the deep-learning technologies would be increasingly as the volume of data grows. So, deep-learning technologies could be useful in environmental forecasting to prevent damage caused by climate change to influence any rice, vegetable, tomato, potato, fruit etc. different plant food grow in any countries' farming land easily.For South Korea example, over 800 government agencies spent 2.2 trillion Korea won on eco-products in 2014 year. However, green products are rarely purchased outside these agencies. This phenomenon occurs because there is a gap between consumer attitudes and behavior, that is environmental attitude is a major factor in decision making vis-a-vis the consumption of " green" food and services ( Jorea Ministry of Environment, 2015). Therefore, it is necessary to understand those consumer attitude, that will lead to sustainability-conductive behavior and consumption.2.1Environmental consumption predictionRecently, many researchers have studied pro-environmental consumption and household indexes as well as suicide rate predictions using messages posted by internet users on Google trend, Tweets etc. channel. Whether can environmental consumption be predicted by (AI) deep-learning technological internet channel? How can impact the pro-environmental consumption attitudes of green policies? Korea scientists estimated pro-environmental attitudes using search query data provided by Google trend and confirmed through regression analysis, that pro-environmental attitude has a positive correlation with the pro-environmental attitude index. They also explained that environment-friendly attitude of residents plan an important role in policy making. In the past, most household consumption indexed were calculated through surveys, but (AI) deep-learning technological tool " big data" have recently gained research attention ( Lee et al. 2016).It seems that (AI) deep-learning technology can help agricultural export countries' farmers, e.g. US, UK, Canada, New Zealand, Australia, Japan, China, India etc. they can predict environmental behavioral consumption to any rice, tomato, potato, fruit, vegetable etc. plant food consumers. The beneficial advantages to them include as below:
Author: Johnny Ch LOK Publisher: ISBN: 9781794162150 Category : Languages : en Pages : 63
Book Description
Chapter twoHow can (AI) provide businesses with better-informed decisionsI shall explain how (AI) technology can provide businesses with better-informed decisions to drive top-line growth, deliver meaningful experience for customers and smooth their path along the consumer journey. The widely understood definition of (AI) involves the ability of machines or computers to learn human thinking, reasoning and decision-making abilities. A Narrative science study in 2015 year identified that (AI) was being used primarily in voice recognition, machine learning virtual assistants and decision support. This study also highlighted the many branches of (AI) and that techniques and their definition are used interchangeably. It is possible that (AI) can be used to gather big data , then to analyze to help businesses to predict consumer behaviors. For example, one of the most common techniques is machine learning, where algorithms are used to perform tasks by learning from historical data. Another growth branch of (AI) is natural language procession.However, during 2017 year, search engines will begin to factor additional behavioral data into prediction of customer behavioral results, such as the user's history of searches and locations and previously captures conservations. Artificial intelligence will use this information to power predictive search results, e.g. predictive future consumer's choice behavioral processing for any kinds of businesses.Predictive search will improve the quality of search results, and provide new insights into consumers' behavior and the moments which matter to them. Search will give recommendation into tailored how consumer individual choice in consumption process. Several of the largest online platforms already use machine learning to improve predictive consumer behavioral search results. For example, Google's rank brain technology adds research by understanding the context in which the consumer has entered it. Over time, rank brain will learn further from user behaviors Amazon's DSSTNE ( pronouned destiny) learns from shoppers' purchasing habits and consumption behavior to offer better product recommend actions, which Amazon can offer before a consumer has entered anything into the search bar. However, this technology is not independent of human input. For example, Google engineers will periodically retain the rank brain system to improve the models it uses. For another example, in 2016 year , Apple computer revamped its photos app to allow consumers to search for specific items in the phots, they want to find, not just dates and locations. Each photo that an intelligent phone or intelligent pad user takes goes through 11 billion computations, so that photos can understand exactly what is the photography.It seems that in future, (AI) machine learning will allow search to evolve even further. Search engineers will deliver refined recommendations to their business users and use less human input to predict consumers' needs. For IBM computer example, it indicated 90% of the data that exists today has been created in the last two years. This huge explosion of data gives brands the opportunity to quickly spot and react to the latest trends, fashion and fads among its clients and potential clients. This will allow companies to better engage with younger consumers, who gain influence access to the latest trends, and use the brands. They associate with to help define who they are as individuals. Thus, brands have to identify and make use of them before consumers move on, but the vast quantity of data available makes.
Author: A. K. Pradeep Publisher: John Wiley & Sons ISBN: 1119484065 Category : Business & Economics Languages : en Pages : 272
Book Description
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Author: Johnny Ch LOK Publisher: Independently Published ISBN: 9781677492046 Category : Languages : en Pages : 727
Book Description
Disney (AI) tool market research survey method In behavioral economy view point, it can explain why market research can predict consumption behavior for Disney consumers. Disney can apply (AI) tool to use market research method to predict what consumer behavior trend. In general, consumer will have choice behavior, when who needs to do decision to buy automobile among of more than one product choice or with the determinants of such consumer behavior as buying life insurance, putting money in a pension plan, using credit cards etc. actions. By comparison, questions about behaviors that involve a choice among less or more options are usually studied at a lower level of generality. Thus, consumption psychologists may be interested to know why consumers buy one second of automobile rather than another, why who choose one type of medical treatment over another, or why who fly one airline rather than another. So, consumption psychologists must clearly define the action, target, context and time elements of the behavioral alternatives to predict whose consumption behavior. For example, the decision to buy tickets on one airlines rather than another can be affected by the destination ( target element): A consumer may prefer one airline for overseas flights , but another for domestic flights. Similarly , choice of insurance company may vary depending on whether who buy life insurance, automobile insurance or property insurance.Why will decisions under uncertainty cause? In consumer choice process, who has chance to encounter decisions under uncertainty. For example, the attributes of each product were assumed to be known with certainty. Thus, the consumers knew the price, picture, quality, reliability and visual appeal of each product type. All consumers need to do was to be importance weights and subjective values to these attributes and then derive a weighted average. In many of choice alternatives are not known with certainty ahead of time. Often, the outcomes are produced by decision depend on the state of the world at the time and the decision is made. For another example, a LCD television can produce a high -definition picture only of the service providers transmit high-definition programs. To take this uncertainty into account, the consumer has to judge not only the value of a high-definition display , but also the likelihood that this attribution will be available.Perhaps, more readily recognized are the risks and uncertainties inherent in investment decisions. The investment outcomes of a decision to invest in a fixed interest certificate of deposit or a stock market mutual fund depend on future market conditions. Whereas the CD produces a known payoff over a given time period, the amount and probability of possible gains or losses to be expected of the mutual fund can only be estimated. Thus, advertising can reduce decision uncertainty to consumers' choices. If the product advertising can attract to consumer's consideration , it will persuade the consumer to choose to buy the brand of product. Clearly, information about the decision making process, in general, as well as about decisions of particular relevance to consumer behavior. Thus, it seems advertising information can reduce consumers' choices processes under uncertainty to decide to buy the brand of product preference choice.Why businessmen need to divide customer segment(s) to decide who is target customer group to predict consumer behavior. Nowadays, consumers are unique in themselves. A comprehensive knowledge of consumers and their consumption behavior is essential for a firm to succeed. In order to understand and predict consumption patterns and behaviors within segment(s), market research becomes essential.
Author: Johnny Ch LOK Publisher: Independently Published ISBN: 9781723836688 Category : Languages : en Pages : 488
Book Description
This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different situation. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment. Readers can understand why and how (AI) tool can be attempt to be applied to predict customer emotion and it can influence positive or negative consumption behavior to the product clearly in this part.
Author: Johnny C. H. Lok Publisher: Independently Published ISBN: 9781723774508 Category : Languages : en Pages : 572
Book Description
Prepare This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different situation. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment.
Author: Musiolik, Thomas Heinrich Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 464
Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.