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Author: Si Liu Publisher: Universal-Publishers ISBN: 9781581125207 Category : Education Languages : en Pages : 232
Book Description
This study explores pragmatic strategies in disagreement affected by power relations in Mandarin Chinese with data collected in the People's Republic of China. This study first investigates in what ways power relations in Chinese university settings influence pragmatic strategies in disagreement. The study then shows with natural data that a new cultural orientation characterized by new features has emerged among the Chinese people. Thirdly, the author probes the controversial issue of pragmatics and power, and proves that the maxim of Relevance can be taken as a supermaxim of CP, which dominates the analyses of the relationship between language use and social parameters. Si Liu has successfully initiated a combination of statistical analysis and ethnographic approach in pragmatic research. Her findings in the study are valuable contributions to the research both in Chinese culture and in empirical pragmatics.
Author: Eric Hyer Publisher: University of British Columbia Press ISBN: 9780774826365 Category : China Languages : en Pages : 0
Book Description
China shares borders and asserts vast maritime claims with over a dozen countries, and it has had boundary disputes with nearly all of them. Yet in the 1960s, when tensions were escalating with the Soviet Union, India, and the United States, China moved to conclude boundary agreements with these neighbours peacefully. In this wide-ranging study of China's boundary disputes and settlements, Eric Hyer finds China's behaviour was strategic and even demonstrated willingness to compromise. This behaviour in earlier periods is pertinent to the ongoing territorial disputes in the East and South China Seas. The Pragmatic Dragon analyzes these disputes and the strategic rationale behind China's behaviour, providing important insights into the foreign policy of a nation whose presence on the world stage continues to grow.
Author: Karim Mohammed Rezaul Publisher: ISBN: 9781466616196 Category : Electronic books Languages : en Pages : 0
Book Description
"This book disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges"--Provided by publisher.
Author: Ian Walkinshaw Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1501512390 Category : Language Arts & Disciplines Languages : en Pages : 236
Book Description
This volume addresses two current gaps in pragmatics research in English as a lingua franca (ELF): Firstly, the contexts, approaches and theories of pragmatics generally that remain under-explored in studies of ELF speakers; secondly, the paucity of ELF pragmatics studies investigating Asia, despite its economic and geo-political importance and the role of English as a region-wide lingua franca. The volume draws together a range of pragmatics-related chapters contributed by leading experts in pragmatics, both in English as a lingua franca and more broadly. These either present new research that extends the current state of the field, or introduce approaches and theories from other areas of pragmatics that translate readily to analysis of ELF interaction. Five of the chapters are Asia-focused, examining pragmatic aspects of communication among Asian ELF users. The volume therefore offers scope for ELF pragmatics researchers to further broaden the field’s theoretical and analytical horizons, and adds to the quantity of knowledge about pragmatics in ELF communication in Asia. Its publication raises the visibility of this research area within the broader field of pragmatics.
Author: Keith Glanfield Publisher: Routledge ISBN: 1351662554 Category : Business & Economics Languages : en Pages : 227
Book Description
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Author: Ray Takeyh Publisher: W. W. Norton & Company ISBN: 0393285561 Category : Political Science Languages : en Pages : 475
Book Description
A bold reexamination of U.S. influence in the Middle East during the Cold War. The Arab Spring, Iran’s nuclear ambitions, the Iraq war, and the Syrian civil war—these contemporary conflicts have deep roots in the Middle East’s postwar emergence from colonialism. In The Pragmatic Superpower, foreign policy experts Ray Takeyh and Steven Simon reframe the legacy of U.S. involvement in the Arab world from 1945 to 1991 and shed new light on the makings of the contemporary Middle East. Cutting against conventional wisdom, the authors argue that, when an inexperienced Washington entered the turbulent world of Middle Eastern politics, it succeeded through hardheaded pragmatism—and secured its place as a global superpower. Eyes ever on its global conflict with the Soviet Union, America shrewdly navigated the rise of Arab nationalism, the founding of Israel, and seminal conflicts including the Suez War and the Iranian revolution. Takeyh and Simon reveal that America’s objectives in the region were often uncomplicated but hardly modest. Washington deployed adroit diplomacy to prevent Soviet infiltration of the region, preserve access to its considerable petroleum resources, and resolve the conflict between a Jewish homeland and the Arab states that opposed it. The Pragmatic Superpower provides fascinating insight into Washington’s maneuvers in a contest for global power and offers a unique reassessment of America’s cold war policies in a critical region of the world. Amid the chaotic conditions of the twenty-first century, Takeyh and Simon argue that there is an urgent need to look back to a period when the United States got it right. Only then will we better understand the challenges we face today.
Author: R. Maheshwari Publisher: SBPD Publishing House ISBN: 9350476568 Category : Business & Economics Languages : en Pages : 305
Book Description
Strategic Management by R. Maheshwari & Saurabh Agarwal is a publication of the SBPD Publishing House, Agra. Strategic management is concerned with the processes by which management plans and co-ordinates the use of business resources with the general objective of securing or maintaining competitive advantage. This book provides the student with a general insight into the historical development of management practices and international business policies. In particular, this book reviews the developments and literature on corporate strategy and critically reviews the possibilities and limitations of management action in highly contested international markets. This book targets to meet in full measure the requirements of students preparing for B.B.A., B.Com., M.Com., M.B.A. and other Professional Courses of various Indian Universities. What makes this book an ideal choice is that great care has been taken to illustrate each point with suitable examples. The basic motto of this book is to generate interest in the subject in the mind of the students and help them understand each and every concept. Salient features of this book are as follows - The motto of this book is to provide an easy and obvious understanding of the subject to the students. Every best effort has been made to include the questions asked in various examinations in different years. The subject matter of this book is prepared scientifically and analytically. The volume of the book and the size of different points have been kept keeping in view to meet out the need for examinations.
Author: Richard Rumelt Publisher: Currency ISBN: 0307886239 Category : Business & Economics Languages : en Pages : 338
Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Ikujiro Nonaka
Author: Ikujiro Nonaka
Author: Cullen Roche
Author: Si Liu
Author: Eric Hyer
Author: Karim Mohammed Rezaul
Author: Ian Walkinshaw
Author: Keith Glanfield
Author: Ray Takeyh
Author: R. Maheshwari
Author: Richard Rumelt