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Author: Arvind Bhandari Publisher: Harper Collins ISBN: 9353577268 Category : Business & Economics Languages : en Pages : 322
Book Description
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Author: Arvind Bhandari Publisher: Harper Collins ISBN: 9353577268 Category : Business & Economics Languages : en Pages : 322
Book Description
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Author: Arvind Bhandari Publisher: Hachette India ISBN: 9389253039 Category : Body, Mind & Spirit Languages : en Pages : 151
Book Description
Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Book Description
About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.
Author: TRUPTI. BHANDARI Publisher: Ebury Press ISBN: 9780670095315 Category : Languages : en Pages : 288
Book Description
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Author: Ambi Parameswaran Publisher: Westland ISBN: 9395073721 Category : Business & Economics Languages : en Pages : 174
Book Description
About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.
Author: Spencer Johnson Publisher: Harper Collins ISBN: 9780688163563 Category : Self-Help Languages : en Pages : 116
Book Description
In this story, number one bestselling author Dr. Spencer Johnson reveals a simple, easy way to bring out the best in yourself. Using his proven world-famous One Minute program, you can: Take better care of yourself and encourage others to do the same Reduce stress at work and at home Enjoy a sense of peace and balance Have more business and personal success Life is lived minute by minute. With the practical wisdom that characterizes all of his One Minute books, Dr. Johnson shows how stopping and taking a minute out of the day can make life more meaningful and enjoyable—for your and for those near you. More than eleven million copies of Dr. Johnson's books are in use in twenty-four languages.
Author: Piyush Pandey Publisher: Penguin UK ISBN: 9352140044 Category : Business & Economics Languages : en Pages : 262
Book Description
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author: Savi Sharma Publisher: Harper Collins ISBN: 9356293309 Category : Fiction Languages : en Pages : 204
Book Description
There are stories we never talk about. Stories we are afraid to share. Simply because they hurt too much or no one wants to listen to them. Such was the story of Jhanvi, who is a budding social media influencer. She appears to have it all together, living her ideal life, but something is missing: Jhanvi has this impossible need that drives her to be more perfect than any person could possibly be. And the story of Ashray, who had a rocky start in life. With hard work and determination, he translates his dreams into reality, but his deep-seated insecurities come to the fore when life throws him a curveball. As their stories intersect, their lives change in ways they never expected. In a world of loss, darkness and destruction, will Jhanvi and Ashray be able to tell a story of hope, light and recovery?
Author: Arvind Bhandari Publisher: StoryMirror Infotech Pvt Ltd ISBN: 938630550X Category : Young Adult Nonfiction Languages : en Pages : 304
Book Description
So you think you are the person in the mirror. That time should be put to use savagely. That happiness is elusive, and goals are best achieved by extracting from nature. Hang on. In fact, hang your views upside down for a counter perspective. Where your closest representation is the universe. Time is best utilized not when filled in but when emptied out. Where mere aligning with nature secures your goal, where happiness can be bred in your backyard, where…. Inverted won’t just yield a better view. It will enhance your life too.
Author: Arvind Bhandari
Author: Arvind Bhandari
Author: ARVIND BHANDARI. TRUPTI BHANDARI
Author: Arvind Bhandari
Author: Arvind Bhandari
Author: TRUPTI. BHANDARI
Author: Ambi Parameswaran
Author: Spencer Johnson
Author: Piyush Pandey
Author: Savi Sharma
Author: Arvind Bhandari