Author: Publisher: Comunicacion Científica ISBN: 6079104067 Category : Business & Economics Languages : en Pages : 167
Book Description
El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Francis Buttle Publisher: Taylor & Francis ISBN: 1317403495 Category : Business & Economics Languages : en Pages : 435
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author: Florentin Smarandache Publisher: Infinite Study ISBN: 1599735156 Category : Languages : en Pages : 130
Book Description
Abstract: Contributors to current issue (listed in papers' order): K Mondal, S. Pramanik, F. Smarandache, M. A. Malik, A. Hassan, S. Broumi, S. K. De, I. Beg, A. N. H. Zaied, H. M. Naguib, N. Shah, A. A. Salama, M. Eisa, H. E. Ghawalby, A. E. Fawzy, M. Sarkar, S. Dey, T. K. Roy, S. Karatas, C. Kuru, P. J. M. Vera, C. F. M. Delgado, M. P. Gónzalez, M. L. Vázquez, Tuhin Bera, and Nirmal Kumar Mahapatra. Papers in current issue (listed in papers' order): Multi-attribute Decision Making based on Rough Neutrosophic Variational Coefficient Similarity Measure; Regular Single Valued Neutrosophic Hypergraphs; Triangular Dense Fuzzy Neutrosophic Sets; Applications of Fuzzy and Neutrosophic Logic in Solving Multi-criteria Decision Making Problems; Irregular Neutrosophic Graphs; Neutrosophic Features for Image Retrieval; Truss Design Optimization using Neutrosophic Optimization Technique; Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies; Classical Logic and Neutrosophic Logic. Answers to K. Georgiev; Regular Bipolar Single Valued Neutrosophic Hypergraphs; Neutrosophic Topology; Neutrosophic crisp Sets via Neutrosophic crisp Topological Spaces; Rough Neutrosophic TOPSIS for Multi-Attribute Group Decision Making; Introduction to Neutrosophic Soft Groups. Keywords: neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics, neutrosophic measure, neutrosophic applications.
Author: Florentin Smarandache Publisher: Infinite Study ISBN: Category : Languages : en Pages : 129
Book Description
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.
Author: K Mondal Publisher: Infinite Study ISBN: Category : Languages : en Pages : 129
Book Description
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.
Author: Gérard Cliquet Publisher: John Wiley & Sons ISBN: 1118614143 Category : Business & Economics Languages : en Pages : 236
Book Description
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author: 
Author: Gary Armstrong
Author: Alma Teresita de Niño Jesús Valarde Mendívil
Author: Francis Buttle
Author: Florentin Smarandache
Author: Florentin Smarandache
Author: K Mondal
Author: 
Author: Bowker Editores Argentina
Author: Gérard Cliquet