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Author: Mark Weiner Publisher: John Wiley & Sons ISBN: 0787985996 Category : Business & Economics Languages : en Pages : 274
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Mark Weiner Publisher: John Wiley & Sons ISBN: 0787985996 Category : Business & Economics Languages : en Pages : 274
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: United States. Superintendent of Documents Publisher: ISBN: Category : Government publications Languages : en Pages : 1250
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author: Robert L. Heath Publisher: SAGE Publications ISBN: 1452276226 Category : Business & Economics Languages : en Pages : 1138
Book Description
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
Author: Janet Mizrahi Publisher: Business Expert Press ISBN: 1631573063 Category : Business & Economics Languages : en Pages : 100
Book Description
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Author: Stephen Keeling Publisher: Penguin ISBN: 1405382635 Category : Travel Languages : en Pages : 306
Book Description
Discover a land of lush jungles and dazzling white sand with The Rough Guide to Puerto Rico. The full-colour introduction will inspire you with stunning photography of the "things not to miss" from the cosmopolitan city of San Juan to the exotic flora and fauna of El Yunque National Park. Dozens of user-friendly maps will guide you to our recommended accommodation and there are hundreds of restaurant reviews for gourmet eateries and local food stalls across the island. Covering all must-sees such as the Río Camuy caves and the romantic colonial town of Ponce, the guide also features full-colour inserts on Festivals and Food, including independent gourmet coffee producers and regional specialties. The guide features in-depth sections on Mayagüez, La Cordillera, Vieques and Culebra, as well as all the practical information you'd expect from a Rough Guide. Make the most of your time with The Rough Guide to Puerto Rico.
Author: Publisher: ISBN: Category : Books Languages : en Pages : 722
Book Description
Contains opinions and comment on other currently published newspapers and magazines, a selection of poetry, essays, historical events, voyages, news (foreign and domestic) including news of North America, a register of the month's new publications, a calendar of forthcoming trade fairs, a summary of monthly events, vital statistics (births, deaths, marriages), preferments, commodity prices. Samuel Johnson contributed parliamentary reports as "Debates of the Senate of Magna Lilliputia."
Author: Mark Weiner
Author: Mark Weiner
Author: American Proportional Representation League
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Author: United States. Superintendent of Documents
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Author: Robert L. Heath
Author: Janet Mizrahi
Author: Proportional Representation League
Author: Stephen Keeling
Author: