Author: Practitioners Publishing Co. Staff
Publisher:
ISBN: 9780764626159
Category :
Languages : en
Pages :
Book Description
PPC's Guide to Construction Contractors
Author: Practitioners Publishing Co. Staff
Publisher:
ISBN: 9780764626159
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780764626159
Category :
Languages : en
Pages :
Book Description
1040 Quickfinder Handbook
Author: Practitioners Publishing Co. Staff
Publisher:
ISBN: 9780764628252
Category :
Languages : en
Pages :
Book Description
Contains extensive coverage of the tax issues faced by all types of contractors, including large and small contractors, homebuilders, and other specialty trades, provides you with the clear, concise guidance you need to expertly address your tax issues.
Publisher:
ISBN: 9780764628252
Category :
Languages : en
Pages :
Book Description
Contains extensive coverage of the tax issues faced by all types of contractors, including large and small contractors, homebuilders, and other specialty trades, provides you with the clear, concise guidance you need to expertly address your tax issues.
Guide to Busines Valuations
Small Business Sourcebook
Author:
Publisher:
ISBN: 9781414470009
Category : Small business
Languages : en
Pages : 620
Book Description
Publisher:
ISBN: 9781414470009
Category : Small business
Languages : en
Pages : 620
Book Description
Legal Looseleafs in Print
PPC's Guide to Business Valuations
Author: Jay E. Fishman
Publisher:
ISBN: 9780764619953
Category :
Languages : en
Pages :
Book Description
"Contains technical guidance and practice aids for performing business valuations, including engagement and representative letters, practice aids, worksheets, checklists, and drafting forms."
Publisher:
ISBN: 9780764619953
Category :
Languages : en
Pages :
Book Description
"Contains technical guidance and practice aids for performing business valuations, including engagement and representative letters, practice aids, worksheets, checklists, and drafting forms."
Pay-Per-Click Search Engine Marketing
Author: David Szetela
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Publisher: John Wiley & Sons
ISBN: 0470917210
Category : Computers
Languages : en
Pages : 453
Book Description
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
The Small Business Start-Up Kit for California
Author: Peri Pakroo
Publisher: Nolo
ISBN: 1413331629
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The Small Business Start-Up Kit for California is a comprehensive start-up resource for all kinds of California entrepreneurs, from solo-run firms to Main Street businesses and tech startups. It empowers anyone with a vision for a venture -- no MBA or experience required -- to turn it into reality, with a methodical approach to developing the business systems needed to bring the idea alive.
Publisher: Nolo
ISBN: 1413331629
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The Small Business Start-Up Kit for California is a comprehensive start-up resource for all kinds of California entrepreneurs, from solo-run firms to Main Street businesses and tech startups. It empowers anyone with a vision for a venture -- no MBA or experience required -- to turn it into reality, with a methodical approach to developing the business systems needed to bring the idea alive.
AVIEN Malware Defense Guide for the Enterprise
Author: David Harley
Publisher: Elsevier
ISBN: 0080558666
Category : Computers
Languages : en
Pages : 576
Book Description
Members of AVIEN (the Anti-Virus Information Exchange Network) have been setting agendas in malware management for several years: they led the way on generic filtering at the gateway, and in the sharing of information about new threats at a speed that even anti-virus companies were hard-pressed to match. AVIEN members represent the best-protected large organizations in the world, and millions of users. When they talk, security vendors listen: so should you. AVIEN’s sister organization AVIEWS is an invaluable meeting ground between the security vendors and researchers who know most about malicious code and anti-malware technology, and the top security administrators of AVIEN who use those technologies in real life. This new book uniquely combines the knowledge of these two groups of experts. Anyone who is responsible for the security of business information systems should be aware of this major addition to security literature. * “Customer Power” takes up the theme of the sometimes stormy relationship between the antivirus industry and its customers, and tries to dispel some common myths. It then considers the roles of the independent researcher, the vendor-employed specialist, and the corporate security specialist. * “Stalkers on Your Desktop” considers the thorny issue of malware nomenclature and then takes a brief historical look at how we got here, before expanding on some of the malware-related problems we face today. * “A Tangled Web” discusses threats and countermeasures in the context of the World Wide Web. * “Big Bad Bots” tackles bots and botnets, arguably Public Cyber-Enemy Number One. * “Crème de la CyberCrime” takes readers into the underworld of old-school virus writing, criminal business models, and predicting future malware hotspots. * “Defense in Depth” takes a broad look at DiD in the enterprise, and looks at some specific tools and technologies. * “Perilous Outsorcery” offers sound advice on how to avoid the perils and pitfalls of outsourcing, incorporating a few horrible examples of how not to do it. * “Education in Education” offers some insights into user education from an educationalist’s perspective, and looks at various aspects of security in schools and other educational establishments. * “DIY Malware Analysis” is a hands-on, hands-dirty approach to security management, considering malware analysis and forensics techniques and tools. * “Antivirus Evaluation & Testing” continues the D-I-Y theme, discussing at length some of the thorny issues around the evaluation and testing of antimalware software. * “AVIEN & AVIEWS: the Future” looks at future developments in AVIEN and AVIEWS.
Publisher: Elsevier
ISBN: 0080558666
Category : Computers
Languages : en
Pages : 576
Book Description
Members of AVIEN (the Anti-Virus Information Exchange Network) have been setting agendas in malware management for several years: they led the way on generic filtering at the gateway, and in the sharing of information about new threats at a speed that even anti-virus companies were hard-pressed to match. AVIEN members represent the best-protected large organizations in the world, and millions of users. When they talk, security vendors listen: so should you. AVIEN’s sister organization AVIEWS is an invaluable meeting ground between the security vendors and researchers who know most about malicious code and anti-malware technology, and the top security administrators of AVIEN who use those technologies in real life. This new book uniquely combines the knowledge of these two groups of experts. Anyone who is responsible for the security of business information systems should be aware of this major addition to security literature. * “Customer Power” takes up the theme of the sometimes stormy relationship between the antivirus industry and its customers, and tries to dispel some common myths. It then considers the roles of the independent researcher, the vendor-employed specialist, and the corporate security specialist. * “Stalkers on Your Desktop” considers the thorny issue of malware nomenclature and then takes a brief historical look at how we got here, before expanding on some of the malware-related problems we face today. * “A Tangled Web” discusses threats and countermeasures in the context of the World Wide Web. * “Big Bad Bots” tackles bots and botnets, arguably Public Cyber-Enemy Number One. * “Crème de la CyberCrime” takes readers into the underworld of old-school virus writing, criminal business models, and predicting future malware hotspots. * “Defense in Depth” takes a broad look at DiD in the enterprise, and looks at some specific tools and technologies. * “Perilous Outsorcery” offers sound advice on how to avoid the perils and pitfalls of outsourcing, incorporating a few horrible examples of how not to do it. * “Education in Education” offers some insights into user education from an educationalist’s perspective, and looks at various aspects of security in schools and other educational establishments. * “DIY Malware Analysis” is a hands-on, hands-dirty approach to security management, considering malware analysis and forensics techniques and tools. * “Antivirus Evaluation & Testing” continues the D-I-Y theme, discussing at length some of the thorny issues around the evaluation and testing of antimalware software. * “AVIEN & AVIEWS: the Future” looks at future developments in AVIEN and AVIEWS.
The Unofficial Guide to Starting a Small Business
Author: Marcia Layton Turner
Publisher: John Wiley & Sons
ISBN: 1118153901
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.
Publisher: John Wiley & Sons
ISBN: 1118153901
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.