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Author: Ulrike Laubner Publisher: BoD – Books on Demand ISBN: 3752855053 Category : Business & Economics Languages : en Pages : 90
Book Description
Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication not functioning well with other departments and about the lack of acceptance of product management in many companies. Using examples from the real world of business, this unique self-help guide looks at the typical communication difficulties which often arise and highlights potential solutions. There are also several exercises for you to test your new knowledge. The communication skills you acquire will simplify your everyday working life: You will improve your communication skills. You will learn how to convey information more effectively and how to convince stakeholders of your ideas.You will enhance your ability to pose tactical questions in order to increase your knowledge of the market. You will build up skills which will enable you to deliver customer-focused product management. Your company will benefit in different ways: senior management will be able to make decisions faster and development teams will be able to carry out their development work according to real market requirements. In addition, the sales team will find selling easier and employees will get more enjoyment out of their work. I wish you every success in putting these ideas into practice. You will soon find you are experiencing more acceptance from the various departments you deal with.
Author: Ulrike Laubner Publisher: BoD – Books on Demand ISBN: 3752855053 Category : Business & Economics Languages : en Pages : 90
Book Description
Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication not functioning well with other departments and about the lack of acceptance of product management in many companies. Using examples from the real world of business, this unique self-help guide looks at the typical communication difficulties which often arise and highlights potential solutions. There are also several exercises for you to test your new knowledge. The communication skills you acquire will simplify your everyday working life: You will improve your communication skills. You will learn how to convey information more effectively and how to convince stakeholders of your ideas.You will enhance your ability to pose tactical questions in order to increase your knowledge of the market. You will build up skills which will enable you to deliver customer-focused product management. Your company will benefit in different ways: senior management will be able to make decisions faster and development teams will be able to carry out their development work according to real market requirements. In addition, the sales team will find selling easier and employees will get more enjoyment out of their work. I wish you every success in putting these ideas into practice. You will soon find you are experiencing more acceptance from the various departments you deal with.
Author: Nils Davis Publisher: Createspace Independent Publishing Platform ISBN: 9781983838934 Category : Languages : en Pages : 144
Book Description
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
Author: Melissa Perri Publisher: O'Reilly Media ISBN: 1491973765 Category : Business & Economics Languages : en Pages : 200
Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Author: Ken Sandy Publisher: Berrett-Koehler Publishers ISBN: 1523087471 Category : Business & Economics Languages : en Pages : 385
Book Description
This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
Author: Matt LeMay Publisher: "O'Reilly Media, Inc." ISBN: 1491982241 Category : Business & Economics Languages : en Pages : 188
Book Description
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad
Author: Product School Publisher: ISBN: 9780998973814 Category : Business & Economics Languages : en Pages : 316
Book Description
"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!
Author: Jackie Bavaro Publisher: ISBN: 9781637543740 Category : Languages : en Pages :
Book Description
Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be "more strategic".?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement.
Author: Abhishek Kumar Agarwal Publisher: Abhishek Kumar Agarwal ISBN: Category : Young Adult Nonfiction Languages : en Pages : 146
Book Description
Are you ready to revolutionize your product management skills in the era of AI and ML? Step into a world where the role of a product manager has evolved, redefined by the insights of Abhishek Agarwal. Abhishek's remarkable journey, spanning from his roots in rural India to key leadership positions in Fortune 500 companies, serves as the backdrop for this transformative book. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" offers a pragmatic and empowering approach to thriving in the ever-evolving domain of product management, particularly in the age of Artificial Intelligence (AI) and Machine Learning (ML). Abhishek Agarwal's credentials are impeccable, underscored by his recognition with the ET Inspiring Leaders - Global Icon in the field of Machine Learning & Artificial Intelligence, and Indian Achievers' Award 2023. His journey is a testament to his unwavering commitment to technology accessibility and his belief in the transformative power of AI and ML. With experience at prominent organizations like Unilever, Amazon, and Hewlett Packard Enterprise, Abhishek's strategic insight have set him on a path to become a true visionary in product management. In "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT," Abhishek demystifies AI in practical terms, presenting a clear and logical framework. He provides accessible definitions, abundant insights, and expert guidance, making complex concepts understandable to all. Here are some key highlights: The Evolution of Product Management: Abhishek delves into the transformation of the product management landscape. He explores how the role has shifted from traditional practices to a customer-centric approach, emphasizing the importance of solving customer problems. Lean startup methodologies and cross-functional collaboration have changed the game, as product managers forecast product success with accuracy before they are built. The book captures the essence of these significant shifts and sets the stage for the role's future evolution. AI and ML Integration: AI and ML are no longer on the fringes; they have become integral to product management. Abhishek delves deep into how these technologies reshape industries, driving innovation and enhancing user experiences. He doesn't stop at the advantages; he also highlights the crucial role of ethics in the context of generative AI, emphasizing the importance of responsible development and deployment. Practical Guidance: The book offers a comprehensive guide, drawing from Abhishek's experience at Amazon Web Services (AWS), where he played a pivotal role in the development of SageMaker products. It covers everything from the inception of ideas to product launches, blending theory with real-world insights to provide practical guidance. "PRODUCT MASTERY - A MASTERCLASS IN PRODUCT MANAGEMENT" is not just a book; it's an empowering compass that will guide you through the intricacies of modern product management. Abhishek's vision, expertise, and commitment to ethical considerations in AI and ML make this book more than just informative; it's a transformational resource. Whether you're an aspiring product manager, a seasoned professional, or an entrepreneurial spirit, this book equips you with the tools, frameworks, and wisdom to excel in the ever-evolving landscape of innovation and strategy. As you dive into the pages of this book, you'll find not only valuable insights but also a reflection of your own aspirations and experiences. Join Abhishek on this journey, and explore a path filled with discovery, revelation, and growth—a path with the potential to reshape industries and inspire minds. Don't miss this opportunity to navigate the complexities of AI and ML with the wisdom of a visionary. Maximize your success and embark on a thrilling journey today.
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 1119691257 Category : Business & Economics Languages : en Pages : 435
Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author: Marc Abraham Publisher: Createspace Independent Publishing Platform ISBN: 9781984007315 Category : Languages : en Pages : 150
Book Description
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.
Author: Ulrike Laubner
Author: Ulrike Laubner
Author: Nils Davis
Author: Melissa Perri
Author: Ken Sandy
Author: Matt LeMay
Author: Product School
Author: Jackie Bavaro
Author: Abhishek Kumar Agarwal
Author: Marty Cagan
Author: Marc Abraham