Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients PDF Download

Author: Sue A. Hershkowitz-Coore
Publisher: McGraw Hill Professional
ISBN: 0071770801
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Author: Sue A. Hershkowitz-Coore
Publisher: McGraw Hill Professional
ISBN: 0071435883
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of power words and phrases Editing and revision techniques Tips on how to break bad news and achieve desired outcomes Advice on translating sales skills into copy Techniques for getting prospects to act by articulating their needs

Author: Sue Hershkowitz-Coore
Publisher: Penguin
ISBN: 1101215534
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.

Author: Peter Elbow
Publisher: Oxford University Press
ISBN: 0199741042
Category : Language Arts & Disciplines
Languages : en
Pages : 414

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Book Description
A classic handbook for anyone who needs to write, Writing With Power speaks to everyone who has wrestled with words while seeking to gain power with them. Here, Peter Elbow emphasizes that the essential activities underlying good writing and the essential exercises promoting it are really not difficult at all. Employing a cookbook approach, Elbow provides the reader (and writer) with various recipes: for getting words down on paper, for revising, for dealing with an audience, for getting feedback on a piece of writing, and still other recipes for approaching the mystery of power in writing. In a new introduction, he offers his reflections on the original edition, discusses the responses from people who have followed his techniques, how his methods may differ from other processes, and how his original topics are still pertinent to today's writer. By taking risks and embracing mistakes, Elbow hopes the writer may somehow find a hold on the creative process and be able to heighten two mentalities--the production of writing and the revision of it. From students and teachers to novelists and poets, Writing with Power reminds us that we can celebrate the uses of mystery, chaos, nonplanning, and magic, while achieving analysis, conscious control, explicitness, and care in whatever it is we set down on paper.

Author: Vicky Oliver
Publisher:
ISBN: 9781402206504
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A hands-on guide to writing copy that sells.

Author: Kimberly K. Richmond
Publisher:
ISBN: 9781936126101
Category :
Languages : en
Pages :

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Book Description

Author: Michael A. Boylan
Publisher: St. Martin's Press
ISBN: 1429932449
Category : Business & Economics
Languages : en
Pages : 310

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Book Description
The Power to Get In deals with the single most common and frustrating problem for anyone who's in business, a job transition, or a move back into the work force: the problem of gaining access to the correct audience. Today, no other skill is as directly connected to your ability to earn a living as the skill of getting in to see the right people. Michael Boylan's step-by-step system, The Circle of Leverage, will help you cut through bureaucracy, identify the people you most need to see, and get in their doors. Anyone with something to sell, abilities to offer, or ideas to present will find this book invaluable.

Author: Pete Geissler
Publisher: CreateSpace
ISBN: 9781511991070
Category :
Languages : en
Pages : 130

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Book Description
I wrote THE POWER OF WRITING WELL to address everything managers, leaders, engineers, scientists and others need to be better senders and receiver s, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is. The many books on writing and communicating that claim to be everything to everybody fail simply because they are overwhelmingly complex, full of jargon and useless labels and distinctions such as participial phrase as opposed to gerund phrase, or transitive verb versus intransitive verb. Most of us outside of academe don't care, and we shouldn't since they are not relevant to our needs. This short book condenses the habits and techniques-your tools-that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my forty years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think, and make you more productive, promotable, and happy. It will also make your organization more efficient and profitable. I guarantee it, and my students attest to it .

Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Author: Ray Edwards
Publisher: Morgan James Pub
ISBN: 9781600377556
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
Edwards opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career on boosting profits and driving sales with results-based Web copy.