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Author: Robert Heath Publisher: ISBN: 9781841160931 Category : Advertising Languages : en Pages : 124
Book Description
Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Author: Robert Heath Publisher: ISBN: 9781841160931 Category : Advertising Languages : en Pages : 124
Book Description
Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Author: Ruth Thomson Publisher: Franklin Watts ISBN: 9781445155173 Category : BUSINESS & ECONOMICS Languages : en Pages : 0
Book Description
This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch
Author: William S. Comanor Publisher: Harvard University Press ISBN: 9780674005808 Category : Business & Economics Languages : en Pages : 284
Book Description
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Author: Travis N. Ridout Publisher: Temple University Press ISBN: 1439903336 Category : Business & Economics Languages : en Pages : 200
Book Description
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
Author: Elizabeth Raum Publisher: Heinemann-Raintree Library ISBN: 1484602900 Category : Juvenile Nonfiction Languages : en Pages : 50
Book Description
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Author: Rick Marschall Publisher: Fantagraphics Books ISBN: 1606993992 Category : Comics & Graphic Novels Languages : en Pages : 129
Book Description
Drawing Power is a lively collection of mass market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics is high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will be the first book-length examination (and celebration) of the nexus of art and cartoons. It will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience.
Author: Sunil Kumar Saini Publisher: Sunil Kumar Saini ISBN: Category : Antiques & Collectibles Languages : en Pages : 52
Book Description
"The Power of Advertising, Sponsorships, and Affiliate Marketing" is a book that delves into the world of marketing and how businesses can effectively use advertising, sponsorships, and affiliate marketing to increase their reach and revenue. The book covers various aspects of advertising such as understanding consumer behavior, creating effective ad campaigns, and measuring the effectiveness of ads. It also explores how sponsorships can help businesses reach their target audience and build brand awareness, while also discussing the benefits and challenges of affiliate marketing. The book provides practical insights and strategies that businesses can use to create successful marketing campaigns, increase customer engagement, and drive sales. It is a valuable resource for entrepreneurs, marketers, and anyone interested in learning more about the power of advertising, sponsorships, and affiliate marketing.
Author: Elizabeth Raum Publisher: Raintree ISBN: 1406282626 Category : Juvenile Nonfiction Languages : en Pages : 50
Book Description
This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.
Author: Samuel Arakel Publisher: JS Miami Media ISBN: Category : Business & Economics Languages : en Pages : 43
Book Description
This eBook provides a comprehensive guide to advertising, offering insights into the various advertising platforms and the strategies needed to reach your target audience and grow your business. It covers an overview of the different advertising platforms including Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, Nextdoor, and Google Ads. With its in-depth analysis, this book offers a clear understanding of what you need to know about your target audience, how to create a successful advertising campaign, and how to choose the right platform for your business and product. Whether you are a beginner or looking to improve your existing campaigns, this book provides you with the information you need to reach your goals and succeed in advertising.
Author: Robert Heath
Author: Robert Heath
Author: Ruth Thomson
Author: William S. Comanor
Author: Travis N. Ridout
Author: Elizabeth Raum
Author: Rick Marschall
Author: Sunil Kumar Saini
Author: Paula Pérez Sobrino
Author: Elizabeth Raum
Author: Samuel Arakel