Power Brands PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Power Brands PDF full book. Access full book title Power Brands by Hajo Riesenbeck. Download full books in PDF and EPUB format.

Power Brands

Power Brands PDF Author: Hajo Riesenbeck
Publisher: Wiley-VCH
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

Book Description
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
➤