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Author: Dave Berkus Publisher: Lulu.com ISBN: 1105040674 Category : Business & Economics Languages : en Pages : 58
Book Description
How do you find the perfect niche for your product or service? How do you market it? What are the best ways to ensure growth of your business? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn't. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader!
Author: Dave Berkus Publisher: Lulu.com ISBN: 1105040674 Category : Business & Economics Languages : en Pages : 58
Book Description
How do you find the perfect niche for your product or service? How do you market it? What are the best ways to ensure growth of your business? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn't. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader!
Author: Tim Williams Publisher: ISBN: 9781119199939 Category : Branding (Marketing) Languages : en Pages : 188
Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Olawale Stevens Publisher: ISBN: Category : Languages : en Pages : 116
Book Description
Positioning yourself for success is a step by step practical inspirational manual that contains the timeless principles of success anyone can engage anywhere for successful living This book will not only inform your mind, it will also inspire you to take positive actions. I have written this book in an easy-going manner to help you soar as you read. In this book, you will discover: * Your mind is what determines your might and not vice versa. * The wisdom of seeking right advice towards advancing your course. * The reason why building on the foundation of lies is fatal to your cause * How to climb up and join the Leading Class through learning. * Why doing the right thing in a wrong place is a self-inflicted affliction! A copy of this book will surely fire you up to position yourself for success.
Author: Bill Lisowski Publisher: Tate Publishing ISBN: 1602477736 Category : Languages : en Pages : 180
Book Description
Authors John G. Mengelson and Bill Lisowski use their 60-plus years of combined business experience to give you the right questions to ask when managing the People, Processes and Technology that are the foundation of your organization. With these questions, and the Action Plan provided in this book, you are given the requisite tools for Positioning Success!
Author: Vicente Njoku Publisher: Outskirts Press ISBN: 1478759984 Category : Self-Help Languages : en Pages : 187
Book Description
The Success Plan and Positioning Strategy 7.0 emphasizes research and strategizing to improve personal and business performance, personal and group development, and strategies to maximize potential by bridging the distance between a plan and a successful outcome. This book is a valuable resource for anyone striving to reach their goals! With an easy-to-follow blueprint for developing a success plan and positioning strategy, Njoku’s book offers fundamental elements that are essential to closing the gap between ideas and desired results, highlighting the following keys to success: - Acknowledge change and work on improving areas that will help the reader achieve their goals. Create chances for success by setting realistic goals. - Focus on primary objectives and avoid unwarranted distractions that may derail the reader from reaching the finish line. Think about every option and the possibilities of bringing a vision to reality. - Believe a goal is attainable if the necessary steps are taken to reach it. - Develop steps that will help the reader achieve primary objectives. Use the concept to develop a roadmap to take a plan from inception to completion. - Manage time efficiently by acting on plans and focusing on priorities. - Measure achievements, and keep or re-evaluate the plan as necessary to achieve or maintain desired results. - Explore the journey through life with passion, tenacity and a success strategy designed specifically for the reader.
Author: Brown, Carlton Publisher: IGI Global ISBN: 1522554106 Category : Business & Economics Languages : en Pages : 301
Book Description
The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Author: Colin Myles Publisher: Createspace Independent Publishing Platform ISBN: 9781541320703 Category : Languages : en Pages : 84
Book Description
Have you ever wondered why you appear to falter at the last hurdle ? What if there was blueprint to guide you over and through to the side of success ? Inside you will discover 27 incredible habits guiding you on your journey to increase your personal value.
Author: Dave Berkus
Author: Dave Berkus
Author: Tim Williams
Author: Sylvia Henderson
Author: Mirjana Prljević
Author: Olawale Stevens
Author: Bill Lisowski
Author: Vicente Njoku
Author: Brown, Carlton
Author: 
Author: Colin Myles