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Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Jürgen Lewandowski Publisher: TeNeues ISBN: 9783961711512 Category : Transportation Languages : en Pages : 336
Book Description
The introduction of the Porsche 901 in 1963 marked↵ a milestone in automotive history. Although the name later had to be changed because Peugeot had patented having a 0 in the middle of car model numbers, the 911 didn't let anything stand in the way of its becoming an iconic sports car. This success story spans all the way from the 901 and the Carrera RS 2.7 (which with its characteristic rear spoiler--the so-called "ducktail"--was the fastest production car of its time) right up to the current generation of the 991. For the 50th birthday of the populous 911 family, the famous automotive photographer Rene Staud, whose The Mercedes-Benz 300 SL Book has also been published by teNeues, showcases the most important models--all in his typically radiant and distinctive style.
Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Terry Hayes Publisher: Simon and Schuster ISBN: 1501119451 Category : Fiction Languages : en Pages : 800
Book Description
In a seedy hotel near Ground Zero, a woman lies face down in a pool of acid, features melted of her face, teeth missing, fingerprints gone. The room has been sprayed down with DNA-eradicating antiseptic spray. Pilgrim, the code name for a legendary, world-class segret agent, quickly realizes that all of the murderer's techniques were pulled directly from his own book, a cult classic of forensic science written under a pen name.
Author: Mary Ellen Guffey Publisher: Scarborough, Ont. : Nelson Thomson Learning ISBN: 9780176169299 Category : Business communication Languages : en Pages : 567
Author: Del Coates Publisher: McGraw-Hill Companies ISBN: Category : Antiques & Collectibles Languages : en Pages : 312
Book Description
Using real-life product design cases, the author explains the importance of design in product development, from the secrets of achieving harmony and elegance to the impact of computer-assisted modeling on modern design. Illustrations.
Author: Eric Jerome Dickey Publisher: Dutton ISBN: 0451466527 Category : Fiction Languages : en Pages : 514
Book Description
"What Nia Simone Bijou desires, she works hard to achieve. Her accomplishments as a respected writer have not only brought her to Hollywood, but she's now poised for worldwide success, and pursued and desired by Prada, a man of international power and wealth. With everything Nia has, she remains restless and on a journey to quell her inner storm. Then someone introduces her to a place called Decadence ..."--Page [4] cover.
Author: Thomas J. Stanley Publisher: Rosetta Books ISBN: 0795314868 Category : Business & Economics Languages : en Pages : 307
Book Description
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Mary Ellen Guffey
Author: Mary Ellen Guffey
Author: Jürgen Lewandowski
Author: C. Whan Park
Author: Terry Hayes
Author: Mary Ellen Guffey
Author: Del Coates
Author: Eric Jerome Dickey
Author: Anthony Robbins
Author: Thomas J. Stanley
Author: David A. Aaker