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Popular Science

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 114

Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Genealogy of Popular Science

Author: Jesús Muñoz Morcillo
Publisher: transcript Verlag
ISBN: 3839448352
Category : History
Languages : en
Pages : 587

Book Description
Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations. This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods. Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge.

Communicating Popular Science

Author: S. Perrault
Publisher: Springer
ISBN: 1137017589
Category : Social Science
Languages : en
Pages : 218

Book Description
Technoscientific developments often have far-reaching consequences, both negative and positive, for the public. Yet, because science has the authority to decide which judgments about scientific issues are sound, public concerns are often dismissed because they are not part of the technoscientific paradigm they question. This book addresses the role of science popularization in that paradox; it explains how science writing works and argues that it can do better at promoting public discussions about science-related issues. To support these arguments, it situates science popularization in its historical and cultural context; provides a conceptual framework for analyzing popular science texts; and examines the rhetorical effects of common strategies used in popular science writing. Twenty-six years after Dorothy Nelkin's groundbreaking book, Selling Science: How the Press Covers Science and Technology, popular science writing is still not meeting its potential as a public interest genre; Communicating Popular Science explores how it can move closer to doing so.

Popularizing Science

Author: Krishna R. Dronamraju
Publisher: Oxford University Press
ISBN: 0199333920
Category : Science
Languages : en
Pages : 385

Book Description
J.B.S. Haldane (1892-1964) is widely appreciated as one of the greatest and most influential British scientists of the 20th century, making significant contributions to genetics, physiology, biochemistry, biometry, cosmology, and other sciences. More remarkable, then, is the fact that Haldane had no formal qualification in science. He made frequent appearances in the media, making pronouncements on a variety of poignant topics including mining disasters, meteorites, politics, and the economy, and was a popular scientific essay writer. Haldane also was famed for conducting painful experiments on himself, including several instances in which he permanently injured himself. A staunch Marxist and convert to Hinduism, Haldane lived a diverse, lively and interesting life that is still revered by today's science community. A biography of Haldane has not been attempted since 1968, and that book provided an incomplete account of the man's scientific achievement. "The Life and Works of J.B.S. Haldane" serves to fix this glaring omission, providing a complete biographical sketch written by Krishna Dronamraju, one of the last living men to have worked personally with Haldane. A new genre of biographies of 20th-century scientists has come into being, and thus far works have been written about men like Einstein, Oppenheimer, Bernal, Galton, and many more; the inclusion of Haldane within this genre is an absolute necessity. Dronamraju evaluates Haldane's social and political background, as well as his scientific creativity and accomplishments. Haldane embodies a generation of intellectuals who believed and promoted knowledge for its own sake, and that spirit of scientific curiosity and passion is captured in this biography.

How Superstition Won and Science Lost

Author: John Chynoweth Burnham
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 390

Book Description
John Burnham studies the history of changing patterns in the dissemination, or "popularization," of scientific findings to the general public since 1830. Focusing on three different areas of science -- health, psychology, and the natural sciences -- Burnham explores the ways in which this process of popularization has deteriorated. He draws on evidence ranging from early lyceum lecturers to the new math and argues that today popular science is the functional equivalent of superstition.

Popular Science

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 114

Social Networks and Popular Understanding of Science and Health

Author: Brian G. Southwell
Publisher: JHU Press
ISBN: 1421413256
Category : Social Science
Languages : en
Pages : 148

Book Description
A data-driven analysis of how different people share information about health through social media. Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.