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Author: Emma Barron Publisher: Springer ISBN: 3319909630 Category : History Languages : en Pages : 348
Book Description
When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.
Author: Emma Barron Publisher: Springer ISBN: 3319909630 Category : History Languages : en Pages : 348
Book Description
When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.
Author: Paola Bonifazio Publisher: MIT Press ISBN: 0262539284 Category : Social Science Languages : en Pages : 260
Book Description
A fascinating feminist reading of an often scorned medium: the storytelling, cross-platform success, and female fandom of the photoromance. Born in Italy and successfully exported to the rest of the world, photoromances had a readership of millions in the postwar years. By the early 1960s, more than ten million Italians read a photoromance each week. Despite its popularity, the photoromance—a form of graphic storytelling that uses photographs instead of drawings—was widely scorned as a medium, and its largely female audience derided as naive, pathetic, and uneducated. In this provocative book, Paola Bonifazio offers another perspective, making a case for the relevance of the photoromance for both feminism and media culture. She argues that the photoromance pioneered storytelling across platforms, elevated characters and artists into brands, and nurtured a devoted fan base. Moreover, Bonifazio shows that female readers—condescended to by intellectuals, journalists, and politicians of both the left and the right—powered the Italian photoromance industry's success. Bonifazio examines the “convergence culture” of Italian media as photoromance magazines dispersed their content across multiple formats, narrative conventions, editorial and business strategies, and platforms. The plots of photoromances often resembled the storylines of romantic films, and film stars themselves often appeared in photoromances. Bonifazio discusses the media habits of photoromance readers; the use of photoromances to promote political, religious, and social agendas, including a campaign for “birth control in comics”; and long-term fandom. While publishers built lifelong relationships with their readers, the readers built a common identity and culture.
Author: Robert Lumley Publisher: Springer ISBN: 1349208418 Category : Social Science Languages : en Pages : 355
Book Description
The late and turbulent transition from a largely rural and peasant society to a modern urban state involved the crisis of rooted popular traditions and the emergence of mass cultural forms. As a result, Italy, once the centre of a cultural world, has increasingly found itself on the periphery of an American media empire and serious questions of cultural identity have been raised. The Italian case is further significant on account of the theoretical and political problems it has posed. As well as dealing with these and related topics, the book examines current tendencies, such as the rapid multiplication of sub-cultures and the crisis of 'mass' forms. Each chapter is written by a specialist in the field. Although the essays normally deal with specific problems, they also highlight both the historical context and more general considerations within their sphere of interest.
Author: Daniel Horowitz Publisher: University of Pennsylvania Press ISBN: 0812206495 Category : History Languages : en Pages : 505
Book Description
How is it that American intellectuals, who had for 150 years worried about the deleterious effects of affluence, more recently began to emphasize pleasure, playfulness, and symbolic exchange as the essence of a vibrant consumer culture? The New York intellectuals of the 1930s rejected any serious or analytical discussion, let alone appreciation, of popular culture, which they viewed as morally questionable. Beginning in the 1950s, however, new perspectives emerged outside and within the United States that challenged this dominant thinking. Consuming Pleasures reveals how a group of writers shifted attention from condemnation to critical appreciation, critiqued cultural hierarchies and moralistic approaches, and explored the symbolic processes by which individuals and groups communicate. Historian Daniel Horowitz traces the emergence of these new perspectives through a series of intellectual biographies. With writers and readers from the United States at the center, the story begins in Western Europe in the early 1950s and ends in the early 1970s, when American intellectuals increasingly appreciated the rich inventiveness of popular culture. Drawing on sources both familiar and newly discovered, this transnational intellectual history plays familiar works off each other in fresh ways. Among those whose work is featured are Jürgen Habermas, Roland Barthes, Umberto Eco, Walter Benjamin, C. L. R. James, David Riesman and Marshall McLuhan, Richard Hoggart, members of London's Independent Group, Stuart Hall, Paddy Whannel, Tom Wolfe, Herbert Gans, Susan Sontag, Reyner Banham, and Robert Venturi and Denise Scott Brown.
Author: Claire I. R. O'Mahony Publisher: Bloomsbury Publishing ISBN: 1350280208 Category : Design Languages : en Pages : 321
Book Description
Furniture is a unique witness to the transformations of private and public experience amidst the upheavals of the 20th century. How we work, rest and play are determined by the embodied encounter with furniture, defining and projecting a sense of identity and status, responding to and exemplifying contrasting social conditions, political and economic motivations, aesthetic predilections and debates. Assessing physical and archival evidence drawn from a spectrum of iconic and under-represented case studies, an international team of design historians collaborate in this volume to explore key methodological questions about how the production, consumption and mediation of furniture reveal shifting cultural habits and histories across diverse contexts amidst modernity. Drawing upon a wealth of visual and textual sources, this volume presents essays that examine key characteristics of the furniture of the period on the themes of Design and Motifs; Makers, Making, and Materials; Types and Uses; The Domestic Setting; The Public Setting; Exhibition and Display; Furniture and Architecture; Visual Representations; and Verbal Representations.
Author: Zygmunt G. Barânski (ed) Publisher: Cambridge University Press ISBN: 9780521559829 Category : Art Languages : en Pages : 396
Book Description
This collection of essays provides a comprehensive account of the culture of modern Italy. Contributions focus on a wide range of political, historical and cultural questions. The volume provides information and analysis on such topics as regionalism, the growth of a national language, social and political cultures, the role of intellectuals, the Church, the left, feminism, the separatist movements, organised crime, literature, art, design, fashion, the mass media, and music. While offering a thorough history of Italian cultural movements, political trends and literary texts over the last century and a half, the volume also examines the cultural and political situation in Italy today and suggests possible future directions in which the country might move. Each essay contains suggestions for further reading on the topics covered. The Cambridge Companion to Modern Italian Culture is an invaluable source of materials for courses on all aspects of modern Italy.
Author: Carlo Celli Publisher: Scarecrow Press ISBN: 1461672708 Category : Performing Arts Languages : en Pages : 190
Book Description
Roberto Benigni, the Italian comedian, actor, director, and writer, gained international fame when his film La vita è bella/ Life Is Beautiful (1997) won three Oscars in 1999, including Best Foreign Film and Best Actor. Benigni has been a steady presence in Italian popular culture since the mid-1970s. This book introduces Benigni's performances in film, stage, and television, little known outside of Italy, with an emphasis on the cultural and intellectual backdrops that characterize his films, including his origins among the Tuscan rhyming poets and his experiences in the Roman avant-garde theater. Benigni's statements about his experiences and apprenticeships with cinema notables like Cesare Zavattini and Federico Fellini reveal a wealth of fresh information and confirm the sense that there is more to this madcap buffoon than meets the eye.
Author: Emma Barron
Author: Emma Barron
Author: Paola Bonifazio
Author: Robert Lumley
Author: Daniel Horowitz
Author: 
Author: Daniel Miller
Author: Claire I. R. O'Mahony
Author: Zygmunt G. Barânski (ed)
Author: Carlo Celli
Author: Daniele Fioretti