Author: Ugesh A. Joseph Publisher: Routledge ISBN: 1317025032 Category : Business & Economics Languages : en Pages : 296
Book Description
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Author: Jan Christian Habel Publisher: Springer Science & Business Media ISBN: 3540921605 Category : Science Languages : en Pages : 444
Book Description
Mankind has evolved both genetically and culturally to become a most successful and dominant species. But we are now so numerous and our technology is so p- erful that we are having major effects on the planet, its environment, and the b- sphere. For some years prophets have warned of the possible detrimental consequences of our activities, such as pollution, deforestation, and overfishing, and recently it has become clear that we are even changing the atmosphere (e. g. ozone, carbon dioxide). This is worrying since the planet’s life systems are involved and dependent on its functioning. Current climate change – global w arming – is one recognised consequence of this larger problem. To face this major challenge, we will need the research and advice of many disciplines – Physics, Chemistry, Earth Sciences, Biology, and Sociology – and particularly the commitment of wise politicians such as US Senator Al Gore. An important aspect of this global problem that has been researched for several decades is the loss of species and the impoverishment of our ecosystems, and hence their ability to sustain themselves, and more particularly us! Through evolutionary time new species have been generated and some have gone extinct. Such extinction and regeneration are moulded by changes in the earth’s crust, atmosphere, and resultant climate. Some extinctions have been massive, particularly those asso- ated with catastrophic meteoric impacts like the end of the Cretaceous Period 65Mya.
Author: Michael Faraday Publisher: IET ISBN: 0863412505 Category : Biography & Autobiography Languages : en Pages : 894
Book Description
Almost 75% of the letters in Volume 3 were previously unpublished. During this period (1841-1848) he discovered the magneto-optical effect and diamagnetism, allowing him to argue for his views on the nature of matter.
Author: Leon P. Bignold Publisher: Springer Science & Business Media ISBN: 3764377690 Category : Medical Languages : en Pages : 386
Book Description
In the late nineteenth century, David Paul von Hansemann coined phrases that have remained the basis of descriptive terms concerning the microscopical appearances of tumors ever since, yet his work is rarely mentioned today. This book presents translations of all the relevant German texts and analyses the background and context of Hansemann's theories. It shows that some of Hansemann’s ideas may still be relevant to cancer research today.
Author: Maryan W. Ainsworth Publisher: Metropolitan Museum of Art ISBN: 1588394875 Category : History Languages : en Pages : 386
Book Description
Paintings by Renaissance masters Lucas Cranach the Elder, Albrecht Durer, and Hans Holbein the Younger are among the works featured in this lavish volume, the first to comprehensively study the largest collection of early German paintings in America. These works, created in the 14th through 16th centuries in the region that comprises present-day Germany, Austria, and Switzerland, include religious images - such as "Virgin and Child with Saint Anne" by Durer and the double-sided altarpiece "The Dormition of the Virgin" by Hans Schaufelein - as well as remarkable portraits by Holbein and the iconic "Judgment of Paris" by Cranach. In all, more than 70 works are thoroughly discussed and analyzed, making this volume an incomparable resource for the study of this rich artistic period.
Author: Andrew Targowski Publisher: Informing Science ISBN: 1681100029 Category : Electronic data processing Languages : en Pages : 419
Book Description
In Part I, Prof. Targowski takes us through the evolution of modern computing and information systems. While much of this material is familiar to those of us who have lived through these developments, it would definitely not be familiar to our children or our students. He also introduces a perspective that I found both refreshing and useful: looking at the evolution on a country by country basis. For those of us who live in the U.S., it is all too easy to imagine that evolution to be a purely local phenomenon. I found my appreciation of the truly global nature of computing expanding as he walked me through each country’s contributions. In Parts II and III, constituting nearly half of the book, Targowski provides what I would describe as an in-depth case study of the challenges and successes of informatics in Poland. As he tells each story—many of which involved him personally—the reader cannot help but better understand the close relationship between the freedoms that we in the west take for granted and the ability to produce innovations in IT. Even after Poland left the orbit of the former Soviet Union, the remaining vestiges of the old way of thinking remained a major impediment to progress. Being right and being rigorous were far less important than being in tune with the “approved” ways of thinking. There are important lessons to be learned here, particularly as we try to project how IT will evolve in rapidly developing economies such as China. But, from my experience, they apply equally well to western academia, where moving outside of preferred values and patterns of research can lead a scholar to be ignored or even disparaged. In Part IV, Targowski presents a bold, forward-looking synthesis of informatics and informing science in the future. Building upon articles recently published in Informing Science: The International Journal of an Emerging Transdiscipline, he presents a conceptual scheme of historical informing waves that builds upon historians such as Toynbee. He then considers how these trends will necessarily force us to rethink how we develop and apply IT. He does not steer away from the controversial. But he also provides cogent arguments for all his predictions and recommendations.
Author: U.S. Global Change Research Program Publisher: Cambridge University Press ISBN: 0521144078 Category : Business & Economics Languages : en Pages : 193
Book Description
Summarizes the science of climate change and impacts on the United States, for the public and policymakers.
Author: Christoph Meinel Publisher: Springer Science & Business Media ISBN: 3642543316 Category : Computers Languages : en Pages : 406
Book Description
The authors give a detailed summary about the fundamentals and the historical background of digital communication. This includes an overview of the encoding principles and algorithms of textual information, audio information, as well as images, graphics, and video in the Internet. Furthermore the fundamentals of computer networking, digital security and cryptography are covered. Thus, the book provides a well-founded access to communication technology of computer networks, the internet and the WWW. Numerous pictures and images, a subject-index and a detailed list of historical personalities including a glossary for each chapter increase the practical benefit of this book that is well suited as well as for undergraduate students as for working practitioners.
Author: Douglass Cecil North
Author: Ugesh A. Joseph
Author: Louis Pope Gratacap
Author: Jan Christian Habel
Author: Michael Faraday
Author: Leon P. Bignold
Author: Maryan W. Ainsworth
Author: Andrew Targowski
Author: U.S. Global Change Research Program
Author: Christoph Meinel