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Author: INDIA Publisher: Urban Renaissance ISBN: 1645563170 Category : Fiction Languages : en Pages : 273
Book Description
Layani Cherise Bell has a hard start in life. With no family willing to step up and care for her, she is put into foster care where she falls in love with Micah Jones, another kid forced into the system. Not one to cry over spilled milk, Micah passes his time away in foster care by making beats for local artists and daydreaming about becoming a producer. After hearing Layani sing, he devotes all his time and energy into making her a star. When she shoots to superstardom overnight she has to leave Micah behind. Can she remain grounded surrounded by lies, drugs, and scandal?
Author: INDIA Publisher: Urban Renaissance ISBN: 1645563170 Category : Fiction Languages : en Pages : 273
Book Description
Layani Cherise Bell has a hard start in life. With no family willing to step up and care for her, she is put into foster care where she falls in love with Micah Jones, another kid forced into the system. Not one to cry over spilled milk, Micah passes his time away in foster care by making beats for local artists and daydreaming about becoming a producer. After hearing Layani sing, he devotes all his time and energy into making her a star. When she shoots to superstardom overnight she has to leave Micah behind. Can she remain grounded surrounded by lies, drugs, and scandal?
Author: Mark Rodgers Publisher: AMACOM ISBN: 0814434185 Category : Business & Economics Languages : en Pages : 257
Book Description
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Author: Philippe AIMÉ Publisher: Convertize ISBN: Category : Business & Economics Languages : en Pages : 272
Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author: Jason Harris Publisher: Crown Currency ISBN: 1984822578 Category : Business & Economics Languages : en Pages : 306
Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Author: INDIA Publisher: Urban Books ISBN: 1645564134 Category : Fiction Languages : en Pages : 273
Book Description
To be a part of the A‑List life, some women have to pay dearly… The life of a celebrity wife is supposed to be all glitz and glamour. With red carpets, black cards, and tons of green money, who wouldn’t want to be on the A-list? However, when the lights dim and the paparazzi fade, living life in the fab lane comes with a price. Some of these women pay dearly for their membership into the Rich Wives Association. Don’t believe? Here’s their story.
Author: Gary C. Woodward Publisher: Waveland Press ISBN: 1478615222 Category : Language Arts & Disciplines Languages : en Pages : 461
Book Description
For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.
Author: Everest Media, Publisher: Everest Media LLC ISBN: Category : Business & Economics Languages : en Pages : 36
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 There are two choices when dealing with people who are especially rude and unpleasant: you can get down on their level and become as unpleasant and rude as they are, or you can win and make them feel good about themselves and the situation. #2 The art of persuasion is not a gimmick. It is the application of principles that will help you get what you want out of life and work, and it is not about trampling on others’ egos. #3 The first principle of human nature is that people are inherently selfish. If you can remember this constantly, you will be able to better manipulate people in your favor. #4 We make decisions based on several types of emotions, but they all boil down to two main drives: the desire for pleasure and the avoidance of pain. We decide what we’re going to do based on those two factors. Then we back up our emotional decision with a logical reason.
Author: J. Armstrong Publisher: Springer ISBN: 0230285805 Category : Business & Economics Languages : en Pages : 398
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author: INDIA
Author: INDIA
Author: Mark Rodgers
Author: Philippe AIMÉ
Author: Jason Harris
Author: INDIA
Author: Vernon Frazer
Author: Gary C. Woodward
Author: Everest Media,
Author: J. Armstrong
Author: