Author: John E. Bingham
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 240

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Book Description

Author: John E. Bingham
Publisher: Halsted Press
ISBN: 9780470268438
Category :
Languages : en
Pages : 218

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Book Description

Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
ISBN: 1506314082
Category : Language Arts & Disciplines
Languages : en
Pages : 276

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Book Description
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Author: Howard Frank
Publisher:
ISBN:
Category : Computer network protocols
Languages : en
Pages : 69

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Book Description

Author: James Hannan
Publisher: Auerbach Publications
ISBN:
Category : Computers
Languages : en
Pages : 172

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Book Description

Author: Jim Taylor
Publisher: John Wiley & Sons
ISBN: 0470094524
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Author: John Ladley
Publisher: Academic Press
ISBN: 0128158328
Category : Technology & Engineering
Languages : en
Pages : 352

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Book Description
Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction of costs, and creation of new products and services. It has become apparent that none of these opportunities can happen smoothly without data governance. The cost of exponential data growth and privacy / security concerns are becoming burdensome. Organizations will encounter unexpected consequences in new sources of risk. The solution to these challenges is also data governance; ensuring balance between risk and opportunity. Data Governance, Second Edition, is for any executive, manager or data professional who needs to understand or implement a data governance program. It is required to ensure consistent, accurate and reliable data across their organization. This book offers an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. This valuable resource provides comprehensive guidance to beginning professionals, managers or analysts looking to improve their processes, and advanced students in Data Management and related courses. With the provided framework and case studies all professionals in the data governance field will gain key insights into launching successful and money-saving data governance program. - Incorporates industry changes, lessons learned and new approaches - Explores various ways in which data analysts and managers can ensure consistent, accurate and reliable data across their organizations - Includes new case studies which detail real-world situations - Explores all of the capabilities an organization must adopt to become data driven - Provides guidance on various approaches to data governance, to determine whether an organization should be low profile, central controlled, agile, or traditional - Provides guidance on using technology and separating vendor hype from sincere delivery of necessary capabilities - Offers readers insights into how their organizations can improve the value of their data, through data quality, data strategy and data literacy - Provides up to 75% brand-new content compared to the first edition

Author: David E. Nelson (M.D.)
Publisher:
ISBN: 019538153X
Category : Health & Fitness
Languages : en
Pages : 340

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Book Description
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.

Author: John Park
Publisher: Newnes
ISBN: 9780750657976
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Overview of Data Communications; Basic Data Communication Principles; Physical Serial Communication Standards; Error Detection; Cabling Basics; Electrical Noise and Interference; Modems and Multiplexers; Introduction to Protocols; Open Systems Interconnection Model; Industrial Protocols; HART Protocol; Open Industrial Fieldbus and DeviceNet Systems; Local Area Networks; Appendix A: Numbering Systems; Appendix B: Cyclic Redundancy Check (CRC) Program Listing; Appendix C: Serial Link Design; Glossary.

Author: Canada. Dept. of Communications. Communications Planning Branch
Publisher: Communications Planning Branch, Department of Communications
ISBN:
Category : Computer networks
Languages : en
Pages : 54

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Book Description