Author: Robert LindquistPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 152
Book Description
Planning and Budgeting a Bank's Advertising Program
Author: Robert LindquistPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 152
Book Description
This Fascinating Advertising Business
Author: Harry Lewis BirdPublisher: Wildside Press LLC
ISBN: 1434475549
Category : Fiction
Languages : en
Pages : 442
Book Description
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
The Practical Work of a Bank
Author: William Henry KniffinPublisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 646
Book Description
Bank Marketing
Author: Marketing Plans for Services
Author: Malcolm McDonaldPublisher: John Wiley & Sons
ISBN: 0470979097
Category : Business & Economics
Languages : en
Pages : 513
Book Description
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.
Before and After Resumes with CD
Author: Tracy Burns-MartinPublisher: Simon and Schuster
ISBN: 1440525072
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Book addresses various problems such as short or temporary work history, frequent job changing, no clear career path, former small business owner, etc.
The Burroughs Clearing House
Author: Financial Services Marketing
Author: Christine EnnewPublisher: Taylor & Francis
ISBN: 1040116779
Category : Business & Economics
Languages : en
Pages : 693
Book Description
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world Upgraded Support Material including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
The World Bank Legal Papers
Author: Ibrahim F.I. ShihataPublisher: BRILL
ISBN: 9004502815
Category : Business & Economics
Languages : en
Pages : 969
Book Description
The Code of Federal Regulations of the United States of America
Author: Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 304
Book Description
The Code of federal regulations is the codification of the general and permanent rules published in the Federal register by the executive departments and agencies of the federal government.