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Author: Ernest Gowers Publisher: National Geographic Books ISBN: 0241960347 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
'Be short, be simple, be human.' When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Author: Ernest Gowers Publisher: National Geographic Books ISBN: 0241960347 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
'Be short, be simple, be human.' When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Author: Cheryl Stephens Publisher: Lulu.com ISBN: 0557537878 Category : Education Languages : en Pages : 210
Book Description
This book shows you how to write for customers and clients in language that’s easy to understand. It is a thorough companion to the writing process, with comprehensive guidance and advice on understanding your readers, planning and creating your text, and presenting your words in a good design.The contributor list reads like a who’s who of plain language experts. Plain Language in Plain English is a valuable resource for governments, businesses, service providers, and professionals in any field to improve their communication.From organizational guidelines, literacy awareness, and reader expectations, to effective speaking strategies for presentations, Plain Language in Plain English, is a comprehensive tool to have in your “communication toolbox.â€
Author: Ernest Gowers Publisher: David R. Godine Publisher ISBN: 9781567922035 Category : Language Arts & Disciplines Languages : en Pages : 324
Book Description
This classic guide to the intricacies of the English language provides clear, succinct explanations of such topics as jargon, spelling, punctuation, superfluous words, the overuse or misuse of words, sexist language and the ground rules of grammar.
Author: Martin Cutts Publisher: OUP Oxford ISBN: 0191649120 Category : Language Arts & Disciplines Languages : en Pages : 321
Book Description
Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book offers 25 practical guidelines helping you to improve your vocabulary, style, grammar, and layout to achieve clear writing. It gives expert advice on all aspects of the writing process: from avoiding jargon and legalese, to organizing written information in print and online. It also shows you how it's done with hundreds of real examples, including 'before' and 'after' versions. All this is presented in an authoritative and engaging way. Completely revised and updated, this essential reference work is now even more useful: the word lists have been expanded; a new list of clichéd and troublesome words to avoid has been added; and examples of real-life stories have been replaced with more recent ones. An improved design gives the book a fresh feel.
Author: Martin Cutts Publisher: Oxford University Press, USA ISBN: 9780199233458 Category : English language Languages : en Pages : 0
Book Description
Plain English is an essential tool for effective communication. Information transmitted in letters, documents, reports, contracts, and forms is clearer and more understandable when presented in straightforward terms. The Oxford Guide to Plain English provides authoritative guidance on how towrite plain English using easy-to-follow guidelines which cover straightforward language, sentence length, active and passive verbs, punctuation, grammar, planning, and good organization.This handy guide will be invaluable to writers of all levels. It provides essential guidelines that will allow readers to develop their writing style, grammar, and punctuation. The book also offers help in understanding official jargon and legalese giving the plain English alternatives.This guide gives hundreds of real examples and shows 'before and after' versions of texts of different kinds which will help readers to look critically at their own writing. Helpfully organized into 21 short chapters, each covering a different aspect of writing. Clearly laid out, and easy to use,the Oxford Guide to Plain English is the best guide to writing clear and helpful documents.
Author: Natalia V. Parker Publisher: Routledge ISBN: 1000048683 Category : Foreign Language Study Languages : en Pages : 284
Book Description
Russian in Plain English enables complete beginners to acquire the skill of reading words written in Cyrillic independently, with no English transcription or imitated pronunciation, within a short period of time. This book introduces the Cyrillic alphabet gradually, feeding in the letters and their various pronunciation aspects one by one over its ten units, thus building a complete picture of the Russian sound and writing systems. It also highlights the interrelationship of the two systems and helps learners to see the logic behind the use of the Cyrillic alphabet. In addition, the book teaches learners to produce Russian word stress on a marked syllable, contributing to stress acquisition. Furthermore, the book explains the basic grammatical features of Russian words and the rules of how to put them into sentences, enabling learners to start saying things in Russian from Unit 1. It employs some findings of research in language processing, helping learners to start building their speaking and reading skills. This book is an essential guide for all beginners, including students and independent learners.
Author: Russell Willerton Publisher: Routledge ISBN: 1317752090 Category : Technology & Engineering Languages : en Pages : 223
Book Description
Plain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Author: Joseph Kimble Publisher: ISBN: 9781531024543 Category : Government report writing Languages : en Pages : 0
Book Description
Writing for Dollars, Writing to Please seeks to change public and legal writing--by making the ultimate case for plain language. The book gathers a large body of evidence for two related truths: using plain language can save businesses and government agencies a ton of money, and plain language serves and satisfies readers in every possible way. It also debunks the ten biggest myths about plain writing and looks back on 50 highlights in plain-language history. The first edition was described by reviewers as "powerful," "compelling," "inspiring," and "astounding." This second edition has been updated and expanded throughout. Professor Joseph Kimble is a leading international expert on this subject. Here is the book that sums up his important work, with a message that is vital to every government writer, business writer, and attorney.
Author: Ernest Gowers
Author: Ernest Gowers
Author: Cheryl Stephens
Author: Ernest Gowers
Author: Martin Cutts
Author: Martin Cutts
Author: Natalia V. Parker
Author: Anne E Greene
Author: Rudolf Flesch
Author: Russell Willerton
Author: Joseph Kimble