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The Language of Pictures in Print Media Advertising

The Language of Pictures in Print Media Advertising PDF Author: Wilfried Pichler
Publisher: diplom.de
ISBN: 3832451994
Category : Business & Economics
Languages : en
Pages : 98

Book Description
Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

The Book with No Pictures

The Book with No Pictures PDF Author: B. J. Novak
Publisher: Penguin
ISBN: 0803741715
Category : Juvenile Fiction
Languages : en
Pages : 49

Book Description
A #1 New York Times bestseller, this innovative and wildly funny read-aloud by award-winning humorist/actor B.J. Novak will turn any reader into a comedian—a perfect gift for any special occasion! You might think a book with no pictures seems boring and serious. Except . . . here’s how books work. Everything written on the page has to be said by the person reading it aloud. Even if the words say . . . BLORK. Or BLUURF. Even if the words are a preposterous song about eating ants for breakfast, or just a list of astonishingly goofy sounds like BLAGGITY BLAGGITY and GLIBBITY GLOBBITY. Cleverly irreverent and irresistibly silly, The Book with No Pictures is one that kids will beg to hear again and again. (And parents will be happy to oblige.)

I Am Perfectly Designed

I Am Perfectly Designed PDF Author: Karamo Brown
Publisher: Henry Holt and Company (BYR)
ISBN: 1250762227
Category : Juvenile Fiction
Languages : en
Pages : 21

Book Description
I Am Perfectly Designed is an exuberant celebration of loving who you are, exactly as you are, from Karamo Brown, the Culture Expert of Netflix's hit series Queer Eye, and Jason Brown—featuring illustrations by Anoosha Syed. In this empowering ode to modern families, a boy and his father take a joyful walk through the city, discovering all the ways in which they are perfectly designed for each other. "With tenderness and wit, this story captures the magic of building strong childhood memories. The Browns and Syed celebrate the special bond between parent and child with joy and flair...Syed's bright, cartoon illustrations enrich the tale with a meaningful message of kindness and inclusion."—Kirkus

Living Pictures

Living Pictures PDF Author: Polina Barskova
Publisher: New York Review of Books
ISBN: 1681376598
Category : Fiction
Languages : en
Pages : 193

Book Description
A poignant collection of short pieces about the author's hometown, St. Petersburg, Russia, and the siege of Leningrad that combines memoir, history, and fiction. Living Pictures refers to the parlor game of tableaux vivants, in which people dress up in costume to bring scenes from history back to life. It’s a game about survival, in a sense, and what it means to be a survivor is the question that Polina Barskova explores in the scintillating literary amalgam of Living Pictures. Barskova, one of the most admired and controversial figures in a new generation of Russian writers, first made her name as a poet; she is also known as a scholar of the catastrophic siege of Leningrad in World War II. In Living Pictures, Barskova writes with caustic humor and wild invention about traumas past and present, historical and autobiographical, exploring how we cope with experiences that defy comprehension. She writes about her relationships with her adoptive father and her birth father; about sex, wanted and unwanted; about the death of a lover; about Turner and Picasso; and, in the final piece, she mines the historical record in a chamber drama about two lovers sheltering in the Hermitage Museum during the siege of Leningrad who slowly, operatically, hopelessly, stage their own deaths. Living Pictures introduces a startlingly daring and original new voice from world literature.

Justine Kurland: Girl Pictures (Signed Edition)

Justine Kurland: Girl Pictures (Signed Edition) PDF Author:
Publisher: Aperture Direct
ISBN: 9781683952183
Category :
Languages : en
Pages :

Book Description
The North American frontier is an enduring symbol of romance, rebellion, escape, and freedom. At the same time, it's a profoundly masculine myth--cowboys, outlaws, Beat poets. Photographer Justine Kurland reclaimed this space in her now-iconic series of images of teenage girls, taken between 1997 and 2002 on the road in the American wilderness. "I staged the girls as a standing army of teenaged runaways in resistance to patriarchal ideals," says Kurland. She portrays the girls as fearless and free, tender and fierce. They hunt and explore, braid each other's hair, and swim in sun-dappled watering holes--paying no mind to the camera (or the viewer). Their world is at once lawless and utopian, a frontier Eden in the wild spaces just outside of suburban infrastructure and ideas. Twenty years on, the series still resonates, published here in its entirety and including newly discovered, unpublished images.

Good Pictures Bad Pictures

Good Pictures Bad Pictures PDF Author: Kristen A. Jenson
Publisher: Glen Cove Press
ISBN: 9780615927336
Category : Family & Relationships
Languages : en
Pages : 66

Book Description
"Good pictures, bad pictures is a stress-free way for parents to begin an empowering conversation about the dangers of pornography and give their young kids a specific plan of action to use when they are exposed to it."--Back cover.

Pictures from Home

Pictures from Home PDF Author: Larry Sultan
Publisher: Mack
ISBN: 9781910164785
Category : Families
Languages : en
Pages : 167

Book Description
First published in 1992 to wide critical acclaim, Pictures From Home is Larry Sultan's pendant to his parents. Sultan returned home to Southern California periodically in the 1980s and the decade-long sequence moves between registers, combining contemporary photographs with film stills from home movies, fragments of conversation, Sultan's own writings and other memorabilia. The result is a narrative collage in which the boundary between the documentary and the staged becomes increasingly ambiguous. Simultaneously the distance usually maintained between the photographer and his subjects also slips in an exchange of dialogue and emotion that is unique to this work. Significantly increasing the page count of the original book, this MACK design of Pictures From Home clarifies the multiplicity of voices - both textual and pictorial - in order to afford a fresh perspective of this seminal body of work -- Provided by the publisher.

Good Pictures Bad Pictures Jr

Good Pictures Bad Pictures Jr PDF Author: Kristen Jenson
Publisher:
ISBN: 9780997318722
Category :
Languages : en
Pages :

Book Description


The Language of Pictures in Print Media Advertising

The Language of Pictures in Print Media Advertising PDF Author: Wilfried Pichler
Publisher: diplom.de
ISBN: 3832451994
Category : Business & Economics
Languages : en
Pages : 98

Book Description
Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Picture Perception in Animals

Picture Perception in Animals PDF Author: Joel Fagot
Publisher: Psychology Press
ISBN: 113495137X
Category : Psychology
Languages : en
Pages : 464

Book Description
Animal researchers commonly present pictures to their subjects, usually birds or monkeys, in order to infer how natural objects are perceived and conceptualised, or to discover the brain mechanisms underlying these abilities. This unique book questions the premise of this experimental approach and asks whether or not pictures can be considered as ecologically valid and realistic stimuli for animals. Leading researchers in comparative psychology and neuroscience address such questions as: "Can animals recognise objects of scenes in pictures despite variations in viewpoints?; "How do animals perceive faces?" and "Is there an equivalence, in animals' minds, between pictures and the objects they represent?". The result is an authoritative and cutting-edge survey of current knowledge in the field, which underlines the advantages, limits and risks of using pictures to infer cognitive abilities or brain mechanisms in animal studies. Picture Perception in Animals will be essential reading for comparative psychologists, anthropologists, and neuroscientists working in picture perception.

Namibia in Pictures

Namibia in Pictures PDF Author: Thomas Streissguth
Publisher: Twenty-First Century Books
ISBN: 082258574X
Category : Juvenile Nonfiction
Languages : en
Pages : 84

Book Description
Describes the country of Namibia, including its history, geography, economy, and the cultures of its people.