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Advertising and the Public Interest

Author: S. F. Divita
Publisher: Marketing Classics Press
ISBN: 161311138X
Category : Business & Economics
Languages : en
Pages : 281

Book Description

Advertising and the Public Interest

Author: S. F. Divita
Publisher: Marketing Classics Press
ISBN: 161311138X
Category : Business & Economics
Languages : en
Pages : 281

Book Description

Marketing

Author: James L. Heskett
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 632

Book Description

Marketing Research Procedures

Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 10

Book Description

Business Information Sources

Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456

Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.

Marketing Channels

Author: Louis E. Boone
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages : 544

Book Description

Introduction to Marketing

Author: Edward M. Mazze
Publisher: Chandler House Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 380

Book Description

Marketing

Author: J. Thomas Cannon
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 656

Book Description

Economic Concepts Basic to an Understanding of Introductory Marketing

Author: Lloyd George Smith
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 452

Book Description

The Secret Lives of Customers

Author: David S Duncan
Publisher: PublicAffairs
ISBN: 1541774485
Category : Business & Economics
Languages : en
Pages : 224

Book Description
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.

Proceedings in the Case of the United States Against Duncan G. McRae, William J. Tolar, David Watkins, Samuel Phillips and Thomas Powers, for the Murder of Archibald Beebee at Fayetteville, North Carolina, on the 11th Day of February, 1867, Together with the Argument of Ed. Graham Haywood, Special Judge Advocate

Author: William J. Tolar
Publisher:
ISBN:
Category : Murder
Languages : en
Pages : 412

Book Description