Author: Holly Hull Miori Publisher: Springer Nature ISBN: 3031302699 Category : Business & Economics Languages : en Pages : 151
Book Description
Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.
Author: Elizabeth Crisp Crawford Publisher: ISBN: Category : Languages : en Pages : 28
Book Description
In the digital age dominated by social media, neither non-profits nor traditional for profit firms can rely on traditional promotional activities. Rather, promotion and word-of-mouth are generated through an organic and polycentric process of commons-based peer production over social media. This type of co-production appeals to the millennial market values of localtarian, social entrepreneurial, and personalized experiences. As the millennial generation comes of age they are now the largest generational cohort in both population and buying power and their preferences are increasingly dominating trends in the marketplace. The nonprofits that are most adept at harnessing the millennial desire for co-production will be those that succeed at attracting the increasingly important millennial donor base. Because of this, we see a future nonprofit arena characterized by polycentric commons-based peer production.
Author: Sharna Goldseker Publisher: John Wiley & Sons ISBN: 1119422817 Category : Business & Economics Languages : en Pages : 336
Book Description
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Author: Signe Day Peterson Dingfelder Publisher: ISBN: Category : Generation Y Languages : en Pages : 122
Book Description
Millennials (born 1980-2000) are rewriting the book as it relates to technology use, cultural tolerance, and the personal impact they want to have on the world. Eager to understand how their influence may shape the future, millennials have been highly researched and studied, though most of them are just starting to come of age. Committed to making a positive contribution both locally and globally, they are emerging as skeptical and discerning philanthropic donors with new requirements as it relates to how they want nonprofit organizations to cultivate them. This paper will explore and correlate two important considerations: how millennials want to be perceived by philanthropic organizations and how emerging technology may influence their giving preferences. Upon examination, four themes emerged regarding how millennials want to be perceived by nonprofits: individualism, take me seriously, direct impact, and prove it. The top web-centered trending topics that emerged when exploring millennial online influences include mobile, social media, search, gamification, and the internet of things.
Author: Tucker J. Branham Publisher: ISBN: Category : Generation Y Languages : en Pages : 214
Book Description
This study explores the question of how globalization impacts philanthropy in the millennial generation. The study is based on a literature review of sources focused on three topics: globalization, philanthropy, and the millennial generation. These sources were analyzed to determine how each related to the other and, in the end, how each of the three, combined, answer the study question. The fall of the Berlin Wall rang in the tangible and intangible reality of globalization. With globalization came a new generation, the millennials. This new generation pushed the limits of connectivity, technology, and global thought and action. The millennial generation is larger than any other generation, and millennials are the leaders of the individual revolution. In the philanthropic world, the millennials are the least understood of generations. This lack of understanding has led to decreased engagement by millennials with the nonprofit and nongovernmental world in the way in which these organizations wish. This new group of leaders is innovative, and they are using their talents and civic passions for global change to create new philanthropic models. This study was conducted to link each of the three topics and examine not only how to best engage the millennial generation, but also the reasons behind the need for a shift in mentality surrounding the future of philanthropy, both locally and globally.
Author: Devonte' Bryant Publisher: ISBN: Category : Generation Y Languages : en Pages : 70
Book Description
The purpose of this capstone is to identify, compare, and contrast charitable giving of donors through a generational lens. Examining how former generations of donors were cultivated and their giving patterns versus what we can predict for the millennial generation and how philanthropic professional can engage the next generation of donors within their organizations that will advance the field's efforts to create a culture of giving and agents of change.
Author: Erika B. Lemke Publisher: ISBN: Category : Electronic fund raising Languages : en Pages : 172
Book Description
This literature review defines and explores the characteristics of the millennial generation, examines the millennial generation's use of technology, and assesses the current state of online philanthropy. The literature review concludes it is important to incorporate a diverse set of technologies into philanthropy campaigns to best harness the participation of the millennial generation. Technology that is incorporated into a nonprofit's existing fundraising strategy in an effort to build relationships with millennials, in addition to raising funds, will be the most effective method for engaging millennials in philanthropy"--From Abstract, p. 4.
Author: Terra V. Winter Publisher: ISBN: Category : Languages : en Pages : 444
Book Description
This paper explores the changes happening as a result of generational transition in higher education, nonprofit, and philanthropic organizations nationwide. Kunreuther (2003) suggests that generation gap problems in the nonprofit sector threaten the future work of these philanthropic groups as they attempt to change "the system." Training the next generation of leaders, donors, and volunteers will be imperative to keep this sector moving forward and continue helping those in need. As Baby Boomers begin to age into retirement and the Millennial generation steps into their careers, there are questions we will ask through surveys and interviews with individuals involved with nonprofit and philanthropic organizations: Will we see a shift in volunteerism and nonprofit organizational management? Will the largest transfer of wealth benefit these organizations? Finally, will the Millennial generation begin to solicit Baby Boomers as volunteers and donors to philanthropic organizations? Without these answers, many social change organizations will lack leadership and support for years to come.
Author: Jeff Fromm Publisher: AMACOM ISBN: 0814439284 Category : Business & Economics Languages : en Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Holly Hull Miori
Author: Elizabeth Crisp Crawford
Author: Sharna Goldseker
Author: Signe Day Peterson Dingfelder
Author: Tucker J. Branham
Author: Devonte' Bryant
Author: Suzanne Beckmann Robertson
Author: Erika B. Lemke
Author: Terra V. Winter
Author: Jeff Fromm