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Author: MAX EDITORIAL Publisher: Max Editorial ISBN: 1779718462 Category : Social Science Languages : pt-BR Pages : 159
Book Description
En un mundo dominado por gigantes del calzado, un joven corredor con un sueño audaz se atrevió a desafiar el status quo. Phil Knight, nacido en Portland, Oregón, en 1938, era más que un atleta talentoso. Era un visionario, un líder nato y un hombre impulsado por una pasión inquebrantable por el deporte. Orígenes humildes y grandes ambiciones Criado en una familia de clase media, Knight demostró un talento innato para correr desde una edad temprana. En la Universidad de Oregón destacó como corredor de media distancia, entrenado por el legendario Bill Bowerman . Bowerman , no sólo un entrenador sino un mentor, inculcó en Knight la creencia en el poder transformador del deporte y la importancia de la innovación. El nacimiento de una leyenda: azul Cinta Los deportes y el auge de Nike En 1964, impulsado por un sueño compartido con Bowerman , Knight trajo Blue Cinta Deportes . Con una inversión inicial de 50 dólares, el dúo importó zapatillas de Japón y las vendió en Estados Unidos, plantando las semillas de lo que se convertiría en Nike. Innovación disruptiva y búsqueda de la perfección Knight y Bowerman estaban obsesionados con crear zapatos que no solo funcionaran bien, sino que también inspiraran a los atletas a alcanzar su máximo potencial. Experimentaron con materiales innovadores, diseños radicales y tecnologías de vanguardia, rompiendo barreras y redefiniendo lo que era posible en el mundo del calzado deportivo. Marketing deportivo revolucionario: creación de una cultura de aspiración Nike no se limitó sólo a vender zapatillas. Knight era un maestro del marketing que comprendía el poder de las historias y las emociones. Creó campañas publicitarias icónicas que presentaban a atletas legendarios como Michael Jordan y Tiger Woods, transformándolos en símbolos de inspiración y aspiración. Construyendo una marca global: victoria a través de la diversidad Bajo el liderazgo de Knight, Nike se expandió más allá del mercado estadounidense y conquistó el mundo con su mensaje de empoderamiento e innovación. La empresa ha abrazado la diversidad, patrocinando a atletas de diferentes orígenes y culturas y conectándose con una audiencia global de entusiastas del deporte. Legado duradero: un impacto más allá del deporte La influencia de Phil Knight trasciende el mundo del deporte. Es un ícono de la innovación, un visionario que desafió las convenciones e inspiró a generaciones de emprendedores. Su filantropía impactó muchas áreas, desde la educación hasta la investigación científica. Descubra mucho más...
Author: MAX EDITORIAL Publisher: Max Editorial ISBN: 1779718462 Category : Social Science Languages : pt-BR Pages : 159
Book Description
En un mundo dominado por gigantes del calzado, un joven corredor con un sueño audaz se atrevió a desafiar el status quo. Phil Knight, nacido en Portland, Oregón, en 1938, era más que un atleta talentoso. Era un visionario, un líder nato y un hombre impulsado por una pasión inquebrantable por el deporte. Orígenes humildes y grandes ambiciones Criado en una familia de clase media, Knight demostró un talento innato para correr desde una edad temprana. En la Universidad de Oregón destacó como corredor de media distancia, entrenado por el legendario Bill Bowerman . Bowerman , no sólo un entrenador sino un mentor, inculcó en Knight la creencia en el poder transformador del deporte y la importancia de la innovación. El nacimiento de una leyenda: azul Cinta Los deportes y el auge de Nike En 1964, impulsado por un sueño compartido con Bowerman , Knight trajo Blue Cinta Deportes . Con una inversión inicial de 50 dólares, el dúo importó zapatillas de Japón y las vendió en Estados Unidos, plantando las semillas de lo que se convertiría en Nike. Innovación disruptiva y búsqueda de la perfección Knight y Bowerman estaban obsesionados con crear zapatos que no solo funcionaran bien, sino que también inspiraran a los atletas a alcanzar su máximo potencial. Experimentaron con materiales innovadores, diseños radicales y tecnologías de vanguardia, rompiendo barreras y redefiniendo lo que era posible en el mundo del calzado deportivo. Marketing deportivo revolucionario: creación de una cultura de aspiración Nike no se limitó sólo a vender zapatillas. Knight era un maestro del marketing que comprendía el poder de las historias y las emociones. Creó campañas publicitarias icónicas que presentaban a atletas legendarios como Michael Jordan y Tiger Woods, transformándolos en símbolos de inspiración y aspiración. Construyendo una marca global: victoria a través de la diversidad Bajo el liderazgo de Knight, Nike se expandió más allá del mercado estadounidense y conquistó el mundo con su mensaje de empoderamiento e innovación. La empresa ha abrazado la diversidad, patrocinando a atletas de diferentes orígenes y culturas y conectándose con una audiencia global de entusiastas del deporte. Legado duradero: un impacto más allá del deporte La influencia de Phil Knight trasciende el mundo del deporte. Es un ícono de la innovación, un visionario que desafió las convenciones e inspiró a generaciones de emprendedores. Su filantropía impactó muchas áreas, desde la educación hasta la investigación científica. Descubra mucho más...
Author: Fernando Cabo Aseguinolaza Publisher: John Benjamins Publishing ISBN: 9027288399 Category : Literary Criticism Languages : en Pages : 766
Book Description
A Comparative History of Literatures in the Iberian Peninsula is the second comparative history of a new subseries with a regional focus, published by the Coordinating Committee of the International Comparative Literature Association. As its predecessor for East-Central Europe, this two-volume history distances itself from traditional histories built around periods and movements, and explores, from a comparative viewpoint, a space considered to be a powerful symbol of inter-literary relations. Both the geographical pertinence and its symbolic condition are obviously discussed, when not even contested. Written by an international team of researchers who are specialists in the field, this history is the first attempt at applying a comparative approach to the plurilingual and multicultural literatures in the Iberian Peninsula. The aim of comprehensiveness is abandoned in favor of a diverse and extensive array of key issues for a comparative agenda. A Comparative History of Literatures in the Iberian Peninsula undermines the primacy claimed for national and linguistic boundaries, and provides a geo-cultural account of literary inter-systems which cannot otherwise be explained.
Author: Fred R. David Publisher: Prentice Hall ISBN: 9780136015703 Category : Business planning Languages : en Pages : 0
Book Description
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author: Erik Malinowski Publisher: Simon and Schuster ISBN: 1501158198 Category : Sports & Recreation Languages : en Pages : 400
Book Description
"A compelling look at how the Golden State Warriors organization embraced saavy business practices and the corporate culture of Silicon Valley to produce one of the greatest basketball teams in history and become a model franchise for the NBA"--
Author: Esteve Calzada Publisher: A&C Black ISBN: 1472903048 Category : Sports & Recreation Languages : en Pages : 273
Book Description
Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of -football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him. Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
Author: H. Flassbeck Publisher: Springer ISBN: 1137364076 Category : Business & Economics Languages : en Pages : 188
Book Description
In Economic Reform Now , some of the world's leading economists issue a strong warning on the grave errors that are threatening to force the global economy over the brink. As Europe moves closer to economic disaster, and America fights double-digit unemployment, this is a must-read for policy makers and those concerned with the economy.
Author: Jon Stock Publisher: Macmillan ISBN: 1429941952 Category : Fiction Languages : en Pages : 366
Book Description
Daniel Marchant, a suspended MI6 officer, is running the London Marathon. He is also running out of time. A competitor is strapped with explosives, and if he drops his pace, everyone around him will be killed, including the U.S. ambassador to London. Marchant tries to thwart the attack, but is he secretly working for the terrorists? There are those who already suspect him of treachery. Just like they suspected his late father, the former head of MI6, who was removed from his job and accused of treason. On the run from the CIA, Marchant is determined to prove his father's innocence. His quest to do so takes him from the streets of London to India, where the U.S. president is due for his first visit. Marchant soon finds that to clear his family's name he will have to expose a plot that could throw world politics into chaos. In Dead Spy Running, Jon Stock delivers a breakneck thriller that updates the spy novel for the twenty-first century.
Author: Steven G. Mandis Publisher: BenBella Books, Inc. ISBN: 1942952554 Category : Sports & Recreation Languages : en Pages : 345
Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Kevin Dawe Publisher: Routledge ISBN: 1000189260 Category : Social Science Languages : en Pages : 203
Book Description
What does the music of Madagascar or Trinidad tell us about the islands themselves and their inhabitants? Is there something unique about island musics? How does island music differ from its mainland counterparts? Drawing on a range of diverse examples from around the globe, this book examines the culture of island music and offers insight into local identities. Case studies look at how music, tradition, popular culture and islander life are linked in modern maritime societies. The islands covered include Crete, Ibiza, Zanzibar, Trinidad, Cuba, Madagascar and Papua New Guinea. In revealing the current practice behind modern island musics, the book considers the role of world music, exotica, global tourism, novels and travel writing in constructing fanciful images of islanders and island life. Island Musics throws into question some of our most basic notions and assumptions about island societies. There are a number of problems common to all island societies that vary in significance depending on an islands size, demographics and its proximity to the mainland. Problems include remoteness and insularity, peripherality to centralized sites of decision-making, a limited range of natural resources, specialization of economics, small markets, a narrow skills base, poor infrastructure and environmental fragility. These issues are discussed in relation to the creation of music in the construction of an islander identity. Of particular interest is the way in which islanders discuss their music and how it articulates the idea of the other and diaspora. Finally, Island Musics considers the musical industry, music education and the preservation of musical cultural heritage.
Author: MAX EDITORIAL
Author: MAX EDITORIAL
Author: Fernando Cabo Aseguinolaza
Author: Fred R. David
Author: Erik Malinowski
Author: Esteve Calzada
Author: Mark Slobin
Author: H. Flassbeck
Author: Jon Stock
Author: Steven G. Mandis
Author: Kevin Dawe