Author: Martin Bischoff Publisher: Irwin Professional Publishing ISBN: 9780786312115 Category : Pharmaceutical industry Languages : en Pages : 0
Book Description
Unlike other industry sales reps, pharmaceutical sales reps face a unique set of pressures and challenges, from a constantly changing set of specifications to the most current and in-depth understanding of the techniques and treatments used within the industry. Reps are charged with the responsibility of ensuring demand and increased specification for products, and most importantly, generating the vital capital needed for the development of newer and better agents. The success of their efforts ultimately determines the success of their companies. Successful Pharmaceutical Selling will provide both the beginner and the seasoned pharmaceutical rep with that winning edge. Successful Pharmaceutical Selling is a 'nuts and bolts' book for the pharmaceutical sales rep. Chock full of tips and techniques on maximizing sales, this hands-on guide gives salespeople practical advise on a day-to-day basis. Based on a foundation of knowledge gained by a top salesperson who has spent many years in the field, this book offers proven guidance on how to win in this highly competitive market; insight written by a successful pharmaceutical rep-turned sales manager; a concise, easy to read format; and proven techniques to "get the sale."
Author: Tom Ruff Publisher: Tom Ruff Company ISBN: 0978607015 Category : Drugs Languages : en Pages : 236
Book Description
[This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Author: Mickey C. Smith Publisher: CRC Press ISBN: 9781439810910 Category : Medical Languages : en Pages : 444
Book Description
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Author: Jane Williams Publisher: Principle Publications ISBN: 9780970415370 Category : Business & Economics Languages : en Pages : 124
Book Description
Written by the best-selling author of the "Insider's Guide to the World of Pharmaceutical Sales," this title provides the necessary insight and information needed to hasten the learning process so that the new representative will not only meet, but exceed their sales goals. (Careers-Jobs)
Author: Ray Moynihan Publisher: Greystone Books ISBN: 1926706684 Category : Health & Fitness Languages : en Pages : 171
Book Description
In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.
Author: Todd Bearden and Larry Martin Publisher: iUniverse ISBN: 1440109451 Category : Business & Economics Languages : en Pages : 102
Book Description
The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Author: Lea Prevel Katsanis Publisher: Routledge ISBN: 1136313303 Category : Business & Economics Languages : en Pages : 193
Book Description
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.
Author: Mickey Smith Publisher: CRC Press ISBN: 1482203987 Category : Medical Languages : en Pages : 296
Book Description
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!
Author: Mumtaz Akhtar Publisher: Partridge Publishing ISBN: 1482843137 Category : Self-Help Languages : en Pages : 303
Book Description
This book is called A Love Affair basically for two reasons. The first is that I love medical representatives and wish to empower them to lead fruitful satisfying lives. I have myself worked for seventeen years as a medical representative. This book is the labour of Love and tribute for the medical representatives with whom I have been associated for thirty one years of my life. While rewriting the book for the second time I realised and was amazed by the similarity in the way that a sales persons job must be perused and in the way a young man woos his lady love to persuade her to marry him. In fact the similarities were so wide that the book demanded to be written as A Love Affair. This rewriting of the book made it suitable for all Sales People in addition to the medical representatives, hence the title. The second reason for calling it A Love Affair is the way that the book is written. All the aspects discussed here may be closely related to A Love Affair. Similarities occur that make the understanding of the sales process at once easy and interesting.
Author: Martin Bischoff
Author: Tom Ruff
Author: Mickey C. Smith
Author: Jane Williams
Author: Brent L. Rollins
Author: Ray Moynihan
Author: Todd Bearden and Larry Martin
Author: Lea Prevel Katsanis
Author: Mickey Smith
Author: Mumtaz Akhtar