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Author: Sujata S. Kathpalia Publisher: Routledge ISBN: 0429516878 Category : Language Arts & Disciplines Languages : en Pages : 221
Book Description
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
Author: Sujata S. Kathpalia Publisher: Routledge ISBN: 0429516878 Category : Language Arts & Disciplines Languages : en Pages : 221
Book Description
This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
Author: S. Surinder Kathpalia Publisher: ISBN: 9781032080550 Category : Mass media genres Languages : en Pages :
Book Description
"This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives"--
Author: Helena Halmari Publisher: John Benjamins Publishing ISBN: 9789027253736 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: Anton Benz Publisher: John Benjamins Publishing ISBN: 9027273383 Category : Language Arts & Disciplines Languages : en Pages : 239
Book Description
The analysis of discourse is probably one of the most complex problems of linguistics. It can be approached from many different directions, involving a large variety of different methods. This volume unites psycholinguistic studies, investigations of logical and computational models of discourse, corpus studies, and linguistic case studies of language-specific devices. This variety of approaches reflects the complexity of discourse production and understanding, and it also reflects the necessity of understanding the complex interplay of diverse parameters which influence these processes. The growing importance of corpus-based and experimental approaches to discourse analysis is duly reflected in this volume. Most of the chapters make use of them in one or the other form. This collection of articles grew out of the third installment of the Constraints in Discourse conferences, and will be of interest to researchers from linguistics, artificial intelligence, and cognitive science.
Author: James Price Dillard Publisher: SAGE ISBN: 9780761920069 Category : Business & Economics Languages : en Pages : 898
Book Description
Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Author: María Estela Brisk Publisher: Routledge ISBN: 1317816145 Category : Language Arts & Disciplines Languages : en Pages : 381
Book Description
The Common Core State Standards require schools to include writing in a variety of genres across the disciplines. Engaging Students in Academic Literacies provides specific information to plan and carry out genre-based writing instruction in English for K-5 students within various content areas. Informed by systemic functional linguistics—a theory of language IN USE in particular ways for particular audiences and social purposes—it guides teachers in developing students’ ability to construct texts using structural and linguistic features of the written language. This approach to teaching writing and academic language is effective in addressing the persistent achievement gap between ELLs and "mainstream" students, especially in the context of current reforms in the U.S. Transforming systemic functional linguistics and genre theory into concrete classroom tools for designing, implementing, and reflecting on instruction and providing essential scaffolding for teachers to build their own knowledge of its essential elements applied to teaching, the text includes strategies for apprenticing students to writing in all genres, features of elementary students’ writing, and examples of practice.
Author: Erika Darics Publisher: Bloomsbury Publishing ISBN: 135030798X Category : Language Arts & Disciplines Languages : en Pages : 369
Book Description
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Author: Ann M. Johns Publisher: Routledge ISBN: 1135675384 Category : Education Languages : en Pages : 359
Book Description
Presents the major theoretical approaches to genre in applied linguistics, ESL/EFL pedagogies, rhetoric, and composition studies throughout the world; describes how research and pedagogy relate to each of these perspectives; discusses applications.
Author: Sally Humphrey Publisher: Routledge ISBN: 1317232437 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
The professional learning framework this book presents is designed to support teachers’ understandings of how language functions in their academic disciplines. This framework—a 4 x 4 metalinguistic toolkit—is informed by systemic functional linguistic theory and international educational research on academic and disciplinary literacies. The book shows and explains how teachers have applied specific 4 x 4 toolkits with students in middle school classrooms across a range of subjects for curriculum literacy instruction, assessment and feedback, resulting in substantial growth for their students in high-stakes national tests of literacy, as well as writing assessments in a number of subjects. In its focus on disciplinary literacies in diverse sociocultural settings, Academic Literacies in the Middle Years responds to contemporary international curricula for English language and literacy and the need for a strong evidence base for professional learning design.
Author: Robert Cockcroft Publisher: Bloomsbury Publishing ISBN: 1137055278 Category : Language Arts & Disciplines Languages : en Pages : 208
Book Description
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises
Author: Sujata S. Kathpalia
Author: Sujata S. Kathpalia
Author: S. Surinder Kathpalia
Author: Helena Halmari
Author: Anton Benz
Author: James Price Dillard
Author: María Estela Brisk
Author: Erika Darics
Author: Ann M. Johns
Author: Sally Humphrey
Author: Robert Cockcroft