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Author: Bob Burg Publisher: Sound Wisdom ISBN: 0768487005 Category : Business & Economics Languages : en Pages : 175
Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author: Bob Burg Publisher: Sound Wisdom ISBN: 0768487005 Category : Business & Economics Languages : en Pages : 175
Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author: Nathalie Nahai Publisher: Pearson UK ISBN: 0273781588 Category : Business & Economics Languages : en Pages : 274
Book Description
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author: Federica Ferrari Publisher: Routledge ISBN: 1351743171 Category : Language Arts & Disciplines Languages : en Pages : 459
Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: John T. Scott Publisher: University of Chicago Press ISBN: 022668914X Category : Philosophy Languages : en Pages : 339
Book Description
On his famous walk to Vincennes to visit the imprisoned Diderot, Rousseau had what he called an “illumination”—the realization that man was naturally good but becomes corrupted by the influence of society—a fundamental change in Rousseau’s perspective that would animate all of his subsequent works. At that moment, Rousseau “saw” something he had hitherto not seen, and he made it his mission to help his readers share that vision through an array of rhetorical and literary techniques. In Rousseau’s Reader, John T. Scott looks at the different strategies Rousseau used to engage and persuade the readers of his major philosophical works, including the Social Contract, Discourse on Inequality, and Emile. Considering choice of genre; textual structure; frontispieces and illustrations; shifting authorial and narrative voice; addresses to readers that alternately invite and challenge; apostrophe, metaphor, and other literary devices; and, of course, paradox, Scott explores how the form of Rousseau’s writing relates to the content of his thought and vice versa. Through this skillful interplay of form and content, Rousseau engages in a profoundly transformative dialogue with his readers. While most political philosophers have focused, understandably, on Rousseau’s ideas, Scott shows convincingly that the way he conveyed them is also of vital importance, especially given Rousseau’s enduring interest in education. Giving readers the key to Rousseau’s style, Scott offers fresh and original insights into the relationship between the substance of his thought and his literary and rhetorical techniques, which enhance our understanding of Rousseau’s project and the audiences he intended to reach.
Author: Eric S. Knowles Publisher: Psychology Press ISBN: 1135626383 Category : Psychology Languages : en Pages : 350
Book Description
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author: Steven R. Corman Publisher: Peter Lang ISBN: 9781433101977 Category : Education Languages : en Pages : 228
Book Description
These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.
Author: Dana Anderson Publisher: Univ of South Carolina Press ISBN: 9781570037061 Category : Language Arts & Disciplines Languages : en Pages : 236
Book Description
This work is an investigation into the persuasive techniques inherent in presentations of identity. strategies involved in the expression of personal identity. Drawing on Kenneth Burke's Dialectic of Constitutions, Anderson analyzes conversion narratives to illustrate how the authors of these autobiographical texts describe dramatic changes in their identities as a means of influencing the beliefs and action of their readers. capacity for self-understanding and self-definition. Communicating this self-interpretation is inherently rhetorical. Expanding on Burkean concepts of human symbol use, Anderson works to parse and critique such inevitable persuasive ends of identity constitution. Anderson examines the strategic presentation of identity in four narratives of religious, sexual, political, and mystical conversions: Catholic social activist Dorothy Day's The Long Loneliness, political commentator David Brock's Blinded by the Right, Deirdre McCloskey's memoir of transgender transformation, Crossing, and the well-known Native American text Black Elk Speaks. Mapping the strategies in each, Anderson points toward a broader understanding of how identity is made - and how it is made persuasive.
Author: Bob Burg
Author: Bob Burg
Author: Nathalie Nahai
Author: Federica Ferrari
Author: John T. Scott
Author: Robert B. Cialdini
Author: Robert B. Cialdini
Author: Eric S. Knowles
Author: Steven R. Corman
Author: Harry R. Yarger
Author: Dana Anderson