Perspectives on Organizational Buyer Behaviour Literature PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Perspectives on Organizational Buyer Behaviour Literature PDF full book. Access full book title Perspectives on Organizational Buyer Behaviour Literature by . Download full books in PDF and EPUB format.
Author: Publisher: ISBN: Category : Languages : en Pages : 15
Book Description
La théorie marketing nous procure quatre perspectives d'analyse des problèmes de comportement d'achat. Ces perspectives ont été identifiées comme suit : 1 - marketing mix, 2 - marketing comme échange, 3 - comportement d'achat organisationnel, et 4 - approche interactionniste. A l'intérieur de ces quatre aspects, plusieurs modèles (à la fois conceptuels et empiriques) ont été développés par des universitaires spécialistes du marketing afin d'anayser les problèmes du comportement de l'acheteur. Cet article tente de rassembler ces perspectives d'une manière complète de façon à nous donner une analyse critique plus solide des modèles présentés et une approche alternative de l'analyse du problème posé.
Author: Publisher: ISBN: Category : Languages : en Pages : 15
Book Description
La théorie marketing nous procure quatre perspectives d'analyse des problèmes de comportement d'achat. Ces perspectives ont été identifiées comme suit : 1 - marketing mix, 2 - marketing comme échange, 3 - comportement d'achat organisationnel, et 4 - approche interactionniste. A l'intérieur de ces quatre aspects, plusieurs modèles (à la fois conceptuels et empiriques) ont été développés par des universitaires spécialistes du marketing afin d'anayser les problèmes du comportement de l'acheteur. Cet article tente de rassembler ces perspectives d'une manière complète de façon à nous donner une analyse critique plus solide des modèles présentés et une approche alternative de l'analyse du problème posé.
Author: Michael J. Baker Publisher: Springer ISBN: 1349080489 Category : Business & Economics Languages : en Pages : 286
Book Description
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author: Gbadamosi, Ayantunji Publisher: IGI Global ISBN: 1522502831 Category : Business & Economics Languages : en Pages : 594
Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author: Gerald Zaltman Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 602
Book Description
Consumer behavior is discussed through: 1) simple statements of basic findings (propositions) in consumer and nonconsumer settings; 2) explicit discussion of the findings' implications for marketers; 3) emphasis on importance of sociology in consumer studies; 4) perspectives on organizations as consumers. An adequate understanding of consumer behavior is essential for the prosperity of any marketing enterprise. Consumer behavior involves activities oriented toward obtainment and experiences which are the consequences of using products and services. Consumer behavior is affected by sociological perspectives of demography, social structure, roles and power and by psychological perspectives of learning, need, motivation, attitudes. Individual and organization adoption and resistance behavior effects consumer behavior.
Author: Victoria Wells Publisher: Edward Elgar Publishing ISBN: 1781005125 Category : Business & Economics Languages : en Pages : 625
Book Description
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author: 
Author: 
Author: Thomas V. Bonoma
Author: Harold H. Kassarjian
Author: Michael J. Baker
Author: Frederic E. Webster (Jr)
Author: Gbadamosi, Ayantunji
Author: Malcolm T. Cunningham
Author: Gerald Zaltman
Author: Victoria Wells
Author: Raymond L. Horton