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Author: David M. Buss Publisher: Springer Science & Business Media ISBN: 1468406345 Category : Psychology Languages : en Pages : 478
Book Description
Research in the field of personality psychology has culminated in a radical departure. The result is Personality Psychology: Recent Trends and Emerging Directions. Drs. Buss and Cantor have compiled the innovative research of twenty-five young, outstanding personality psychologists to represent the recent expansion of issues in the fields. Advances in assessment have brought about more powerful methods and the explanatory tools for extending personality psychology beyond its traditional reaches into the areas of cognitive psychology, evolutionary biology, and sociology. This volume represents a significant landmark in the psychology of personality.
Author: David M. Buss Publisher: Springer Science & Business Media ISBN: 1468406345 Category : Psychology Languages : en Pages : 478
Book Description
Research in the field of personality psychology has culminated in a radical departure. The result is Personality Psychology: Recent Trends and Emerging Directions. Drs. Buss and Cantor have compiled the innovative research of twenty-five young, outstanding personality psychologists to represent the recent expansion of issues in the fields. Advances in assessment have brought about more powerful methods and the explanatory tools for extending personality psychology beyond its traditional reaches into the areas of cognitive psychology, evolutionary biology, and sociology. This volume represents a significant landmark in the psychology of personality.
Author: Patrick Woods Publisher: Apress ISBN: 1484251598 Category : Business & Economics Languages : en Pages : 129
Book Description
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side. What You Will Learn Examine the key differences between strategy and executionUnderstand how you can avoid brand debtCraft meaningful messages with the Features>Benefits ContinuumDevelop a positioning statement that differentiates from the competition and inspires your marketingDiscover your distinctive brand personality and how it impacts your marketing Equip your team with guidance and inspiration to ensure consistent and inspiring voice and personality throughout all your messaging Who This Book Is For This book is for startup founders who are looking for tools to help them build a brand their team can actually implement. This book will also resonate with and provide value to team members in tech companies of all sizes and stages.
Author: Rob Meyerson Publisher: Business Expert Press ISBN: 1637421567 Category : Business & Economics Languages : en Pages : 233
Book Description
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author: Melissa A Schilling Publisher: PublicAffairs ISBN: 1610397932 Category : Business & Economics Languages : en Pages : 344
Book Description
The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.
Author: Nira Kfir Publisher: AuthorHouse ISBN: 1456795376 Category : Psychology Languages : en Pages : 119
Book Description
In Personality & Priorities, "Impasses" are roadblocks that evolve in early childhood and impede or limit the child's social development and movement in life. Impasses develop out of a coalescence of unpleasant or painful interpersonal experiences in early life that signify non significance and non belonging to the child. The four priorities are present in everyone's behavioral repertoire in varying degrees. However, one of the priorities is pre-eminent, and the others are subordinated to it. They help therapists understand clients quickly, and allow them to aid clients in reaching self-understanding and self-acceptance and in recognizing the price they pay for their chosen priority and behavioral strategies. Dr. Nira Kfir, PhD is a psychotherapist and Director of Maagalim Institute for Psychotherapy and Counseling in Tel Aviv, Israel. Her theory of personality and priorities has developed into an innovative psychotherapeutic diagnostic system Personality Impasse/Priority Therapy, which is used internationally. Her theoretical model of Crisis Intervention is presented in her book, Crisis Intervention Verbatim.
Author: Jakub Przybył Publisher: Springer Nature ISBN: 3031252551 Category : Education Languages : en Pages : 216
Book Description
The book explores the relationships between the personality traits of Polish university students learning English as a foreign language and their use of language learning strategies (LLS). It provides a solid theoretical background for the investigation of the interface between the two constructs, describes the applied analytical procedures in detail, and reports the results and implications of a large-scale study. Chapter 1 presents multiple perspectives on the investigation of human personality and presents insights from a selection of studies into the role of personality in foreign language learning. Chapter 2 addresses the construct of LLS, while Chapter 3 links strategy use to other individual learner characteristics, with a focus on personality. Chapter 4 sets the methodological framework for the empirical investigation, describes the rationale for conducting the study, and includes a thorough description of analytical procedures. Chapter 5 presents the results of the study and highlights their pedagogical implications. Finally, limitations of the study are presented and some directions for future research are suggested. The monograph will be of interest to scholars investigating the role of personality in SLA as well as graduate and postgraduate students in applied linguistics.
Author: Lesley Everett Publisher: Kogan Page Publishers ISBN: 0749471387 Category : Business & Economics Languages : en Pages : 208
Book Description
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Author: Bruce Bueno de Mesquita Publisher: Cambridge University Press ISBN: 0521208742 Category : History Languages : en Pages : 214
Book Description
This book presents a theory of behaviour in coalitions and presents an application of the theory to Indian political party coalitions.
Author: David M. Buss
Author: David M. Buss
Author: Robert M. Liebert
Author: Robert M. Liebert
Author: Patrick Woods
Author: Rob Meyerson
Author: Melissa A Schilling
Author: Nira Kfir
Author: Jakub Przybył
Author: Lesley Everett
Author: Bruce Bueno de Mesquita