Personalisation in Mass Media Communication PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Personalisation in Mass Media Communication PDF full book. Access full book title Personalisation in Mass Media Communication by Daniela Landert. Download full books in PDF and EPUB format.
Author: Daniela Landert Publisher: John Benjamins Publishing Company ISBN: 902727083X Category : Language Arts & Disciplines Languages : en Pages : 310
Book Description
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
Author: Daniela Landert Publisher: John Benjamins Publishing Company ISBN: 902727083X Category : Language Arts & Disciplines Languages : en Pages : 310
Book Description
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
Author: Elihu Katz Publisher: Routledge ISBN: 1351500201 Category : Social Science Languages : en Pages : 435
Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Dr Benjamin R Bates Publisher: Gower Publishing, Ltd. ISBN: 1472401646 Category : Business & Economics Languages : en Pages : 466
Book Description
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Author: Information Resources Management Association Publisher: Information Science Reference ISBN: 9781522598695 Category : Mass media Languages : en Pages : 0
Book Description
"This book examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news"--
Author: T. Rasmussen Publisher: Springer ISBN: 1137446463 Category : Social Science Languages : en Pages : 148
Book Description
This book addresses the widespread use of digital personal media in daily life. With a sociological and historical perspective, it explores the media-enhanced individualization and rationalization of the lifeworld, discussing the dramatic mediatization of daily life and calling on theorists such as McLuhan, Habermas and Goffman.
Author: Valerie Feldmann Publisher: Springer Science & Business Media ISBN: 3790816337 Category : Business & Economics Languages : en Pages : 277
Book Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Author: Lauri Karvonen Publisher: ECPR Press ISBN: 1785522183 Category : Political Science Languages : en Pages : 86
Book Description
With the weakening of the structural determinants of politics in Western democracies, it is commonly assumed that individual politicians and politicians as individuals have come to mean more for voter behaviour and party choice. Many observers argue that politics has become more personalised in the course of the last few decades. Although considerable research on the various aspects of personalisation has been carried out, no single study so far has approached the question from a broad comparative perspective. By examining four central dimensions of personalisation – institutions, candidates, party leaders and media – and by including data from most stable parliamentary democracies, this book attempts to fill part of that gap. The book demonstrates clearly that there is no linear trend towards more personalisation among the cases studied. From the point of view of the general personalisation thesis, the findings are mixed at best; in some important respects, they are negative. While the media tend to focus more on individual politicians, the idea that party leaders increasingly determine the party choice of voters finds little support in empirical evidence. Most researchers seem to agree that the position of the prime minister has become more dominant. A closer look at comparative evidence results in a more complex picture. There has been a certain tendency to develop the most party-centred electoral systems in a more candidate-centred direction. On the other hand, recent reforms have altered some of the most candidate-centred systems in the opposite direction. Individual candidates seem to mean more to voters in systems where preferential voting has been practiced for a long time. This change is by no means dramatic, nor does it seem to apply to other electoral systems. Karvonen shows that the personalisation thesis, while not completely erroneous, has been overstated not just by the media but in some of the research literature as well.
Author: William Merrin Publisher: Routledge ISBN: 1136186077 Category : Social Science Languages : en Pages : 214
Book Description
Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
Author: Agnieszka Kasińska-Metryka Publisher: Routledge ISBN: 1000336840 Category : Political Science Languages : en Pages : 137
Book Description
This book comprehensively describes the impact of modern technologies on political leadership by providing a new paradigm of the phenomenon of neo-leadership, that is political leadership oriented on creating both the image and political influence on the Internet. It examines its functioning in the new media environment and identifies the most important transforming trends, taking into account their impact on political and social relations in an era of dynamic technological development. Systematically exploring various dimensions of leadership, it presents new notions relevant in a networked world where leaders are created and conduct themselves against the backdrop of a technological revolution, including the development of AI, automation, algorithms and ultrafast networks, all of which strengthen or disrupt their impact and create a new set of virtual authorities exerting an increasing impact on society, ethical considerations and political life and requiring new methods for study. This book will be of key interest to scholars, students and practitioners of leadership and elite studies, media and communication studies, political marketing, political science, international relations; public policy, and sociology.
Author: Daniela Landert
Author: Daniela Landert
Author: Elihu Katz
Author: Dr Benjamin R Bates
Author: Information Resources Management Association
Author: T. Rasmussen
Author: Valerie Feldmann
Author: Lauri Karvonen
Author: William Merrin
Author: Raymond W. Preiss
Author: Agnieszka Kasińska-Metryka