Author: Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 136
Book Description
Personal Salesmanship ...
Author: Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Personal Selling & Salesmanship
Author: Dr. Gurupada DasPublisher: Authors Click Publishing
ISBN: 8119368401
Category : Antiques & Collectibles
Languages : en
Pages : 192
Book Description
"Personal Selling & Salesmanship" is a comprehensive textbook designed to provide a thorough understanding of the principles, strategies, and techniques essential for success in the field of sales and marketing. Tailored for students pursuing degrees in BCom, MCom, BBA, MBA, and various professional courses, this book comprises eight meticulously crafted chapters, each covering essential aspects of personal selling and sales management. This book delves into every facet of personal selling and salesmanship, offering a holistic perspective that caters to the diverse needs of students and professionals alike. From foundational principles to advanced strategies, each chapter is designed to foster a nuanced understanding of key concepts while facilitating practical application in real-world scenarios. It is my sincere hope that this book serves as a catalyst for personal and professional growth, empowering individuals to thrive in the dynamic world of sales and commerce.
Principles of Personal Selling
Author: Harry Rudolph TosdalPublisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 778
Book Description
The Sales Messenger
Author: Mary Anne DavisPublisher: Tremendous Life Books
ISBN: 9781936354146
Category : Business & Economics
Languages : en
Pages : 99
Book Description
Principles of Personal Salesmanship
Author: Harry Rudolph TosdalPublisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 438
Book Description
Personal Selling
Author: M. C. CantPublisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Professional Personal Selling
Author: Rolph E. AndersonPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
Book Description
Written with the needs of today's breed of highly professional salespeople in mind, this text presents a mixture of real-world examples of selling situations, selling techniques and selling and marketing theory to students who are considering personal selling as a career.
SPIN® -Selling
Author: Neil RackhamPublisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253
Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Real Estate Marketing
Author: M. Joseph SirgyPublisher: Routledge
ISBN: 1317689054
Category : Business & Economics
Languages : en
Pages : 319
Book Description
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.