Performez en Marketing Digital PDF Download

Author: Ouidade Sabri
Publisher: Vuibert
ISBN: 2311627600
Category : Business & Economics
Languages : fr
Pages : 356

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Book Description
Le digital est la composante incontournable d'un plan marketing réussi. Cet ouvrage, entièrement actualisé et écrit par des experts, propose une vision exhaustive des nouveaux défis et nouvelles pratiques dans ce domaine. Il inclut des exemples inédits et les derniers outils indispensables du digital. En assimilant les fondamentaux de la stratégie marketing digital, vous allez découvrir comment : optimiser son site web et développer sa stratégie de référencement ; maîtriser les différents canaux de distribution en ligne ; augmenter la visibilité et les ventes avec la publicité digitale ; fidéliser les clients et piloter sa e-réputation ; mesurer la performance de la publicité display, SEA et affiliation via des KPIs ciblés par objectif ; exploiter le potentiel des réseaux sociaux et du social selling. Des exemples de stratégies et de campagnes marketing réussies. Des témoignages d'experts. Des plans d'action immédiatement opérationnels. En bonus : un chapitre en ligne dédié au secteur du luxe.

Author: Andria Andriuzzi
Publisher: Vuibert
ISBN: 2311623877
Category : Business & Economics
Languages : fr
Pages : 356

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Book Description
Un ouvrage écrit par des experts du digital pour des professionnels du digital. Le digital est la composante incontournable d'un plan marketing réussi. Cet ouvrage, écrit par des experts du digital, propose une vision exhaustive des nouveaux défis et nouvelles pratiques dans ce domaine. Il revient sur les fondamentaux de la stratégie marketing digital et vous offre tous les outils indispensables pour : • optimiser l'ergonomie et la performance d'un site web ; • développer le référencement naturel et mettre en place une stratégie de référencement payant efficace ; • maîtriser les différents canaux de distribution en ligne ; • activer la publicité digitale pour gagner en visibilité ; • fidéliser les clients et piloter sa e-réputation ; • mettre en oeuvre une stratégie d'influence. Performez ! • Des exemples de stratégies et de campagnes marketing réussies. • Des témoignages d'experts. • Des plans d'action immédiatement opérationnels. • En bonus : un chapitre en ligne dédié au secteur du luxe.

Author: Marjolein Visser
Publisher: Routledge
ISBN: 1000035328
Category : Business & Economics
Languages : en
Pages : 809

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Book Description
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Author: Cecilia Figueroa
Publisher: BPB Publications
ISBN: 9389328187
Category : Business & Economics
Languages : en
Pages : 545

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Book Description
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

Author: Andria Andriuzzi
Publisher:
ISBN: 9782311623567
Category :
Languages : fr
Pages : 352

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Book Description

Author: Arthur de Montmarin
Publisher: Editions Ellipses
ISBN: 2340062209
Category : Business & Economics
Languages : fr
Pages : 149

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Book Description
Ce livre est à destination des étudiants, des responsables marketing, marketing digital et communication, mais également des entrepreneurs et dirigeants d’entreprise qui souhaitent utiliser de manière efficace les leviers du marketing digital pour acquérir des clients. Vous y découvrirez les bonnes méthodes à mettre en place tout au long du funnel du marketing digital : acquisition de trafic, conversion prospects et conversion clients. Les pratiques clés du marketing digital comme l’A/B testing, le lead nurturing, le lead scoring, l’inbound marketing ainsi que les outils clés que sont les chatbots, les sites internet et les plateformes publicitaires des réseaux sociaux sont détaillés pour que vous, lecteurs, puissiez facilement les mettre en place afin de développer votre activité.

Author:
Publisher: Cybellium
ISBN: 1836791399
Category : Business & Economics
Languages : en
Pages : 229

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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375

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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Author: Dishek Mankad
Publisher: BPB Publications
ISBN: 9388511034
Category : Computers
Languages : en
Pages : 150

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Book Description
DescriptionDigital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.Key Features1. Digital Marketing : An Overview2. Website Planning & Creation3. Search Engine Optimization(SEO)4. PPC Advertising With Google & Optimization5. Google Analytics6. Social Media Marketing7. E - Mail Marketing8. Online Advertising9. Lead Generation For Business10. Mobile Web Marketing11. Affiliate Marketing12. Google Adsense & Blogging13. Digital Marketing - The Web Analytics14. Creating Digital Marketing Strategy15. Marketing Money As Freelancer

Author: Aleksej Heinze
Publisher: Routledge
ISBN: 1317422112
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.