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Author: George N. Kenyon Publisher: Springer ISBN: 1447166272 Category : Technology & Engineering Languages : en Pages : 269
Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: George N. Kenyon Publisher: Springer ISBN: 1447166272 Category : Technology & Engineering Languages : en Pages : 269
Book Description
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Author: Miehe, Caroline Publisher: Intl Food Policy Res Inst ISBN: Category : Political Science Languages : en Pages : 58
Book Description
Recently, issues related to the (perceived) quality of inputs and technologies have been proposed as an important constraint to their adoption by smallholder farmers in low income countries. Taking maize seed embodying genetic gain as a case, we train random agro-dealers to test whether under-adoption by farmers is caused by low quality due to sellers' lack of knowledge about proper storage and handling. In a second hypothesis, we randomly introduce an information clearinghouse similar to popular crowd-sourced review platforms such as yelp.com or trustpilot.com to test whether information asymmetries crowd out quality seed. We find that the information clearinghouse treatment improves outcomes for both agro-dealers and farmers, with agro-dealers receiving more customers and reporting higher revenues from maize seed sales, and farmers reporting significantly higher use of improved maize seed varieties obtained from agro-dealers, leading to higher maize productivity after two seasons. The primary mechanisms behind this impact appear to be an increased effort to signal quality by agro-dealers and a general restoration of trust in the market for improved seed. The agro-dealer training does not have a clear impact on agro-dealers, nor on farmers in associated catchment areas. However, we do find that the information clearinghouse increases agro-dealer knowledge about proper seed storage and handling. Upon exploring interaction effects between the training and the clearinghouse treatment, we also find that the training becomes effective for agro-dealers that are also in the clearinghouse treatment group. This underscores the importance of incentives to make supply side interventions such as trainings effective.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470689757 Category : Business & Economics Languages : en Pages : 369
Book Description
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Author: B. J. Dunlap Publisher: Springer ISBN: 3319132547 Category : Business & Economics Languages : en Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Lynn J. Frewer Publisher: Springer Science & Business Media ISBN: 9783540415213 Category : Business & Economics Languages : en Pages : 492
Book Description
This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author: Leo M.L. Nollet Publisher: CRC Press ISBN: 1439847967 Category : Technology & Engineering Languages : en Pages : 450
Book Description
When it comes to food selection, consumers are very reliant on their senses. No matter the date on a carton of milk or the seal on the package of meat, how that milk smells and the color of that meat are just as critical as any official factors. And when it comes to meal time, all the senses must conspire to agree that taste, smell, color, and text
Author: Hanna Lehtimäki Publisher: Taylor & Francis ISBN: 1000971414 Category : Architecture Languages : en Pages : 642
Book Description
This groundbreaking handbook leads the way in accelerating the transition to a sustainable circular economy by introducing the concept of a catalyst as a positive and enhancing driving force for sustainability. Catalysts create and maintain favourable conditions for complex systemic sustainability transition changes, and a discussion and understanding of catalysts is required to move from a linear economy to a sustainable and circular economy. With contributions from leading experts from around the globe, this volume presents theoretical insights, contextualised case studies, and participatory methodologies, which identify different catalysts, including technology, innovation, business models, management and organisation, regulation, sustainability policy, product design, and culture. The authors then show how these catalysts accelerate sustainability transitions. As a unique value to the reader, the book brings together public policy and private business perspectives to address the circular economy as a systemic change. Its theoretical and practical perspectives are coupled with real-world case studies from Finland, Italy, China, India, Nigeria, and others to provide tangible insights on catalysing the circular economy across organisational, hierarchical, and disciplinary boundaries. With its broad interdisciplinary and geographically diverse scope, this handbook will be a valuable tool for researchers, academics, and policy-makers in the fields of circular economy, sustainability transitions, environmental studies, business, and the social sciences more broadly.
Author: George N. Kenyon
Author: George N. Kenyon
Author: Jacob Jacoby
Author: Miehe, Caroline
Author: 
Author: Carola Grebitus
Author: David A. Aaker
Author: B. J. Dunlap
Author: Lynn J. Frewer
Author: Leo M.L. Nollet
Author: Hanna Lehtimäki