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Author: Gauri Chaudhari Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 227
Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Gauri Chaudhari Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 227
Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Melba Stolhand Publisher: Xlibris Corporation ISBN: 1499079346 Category : Biography & Autobiography Languages : en Pages : 373
Book Description
Melba and Carol met at a meeting of the East County Writers in 2005, and a close friendship developed over the years. Both women were adventurous, despite their age and health problems, and thought nothing of taking off across the country on a road trip to see the sights. Their only worry was whether theyd still be friends at the end of the journey. This story is the result of that trip.
Author: Sharon Denise Allison-Ottey Publisher: Sharon Allison-Ottey, MD ISBN: 9780976444343 Category : Fiction Languages : en Pages : 292
Book Description
No one said being a single mother was easy, but, after some difficult years, Sabrena Collins seemed to finally have it together. She had a good-paying job, two beautiful daughters who were growing up with love and security, and a wonderful friend who was more like the sister she never had. She even had a man in her life who was everything her ex-husband was not: kind, generous and caring. Everything seemed perfect—except for one thing. Steve said he loved her, but he was unreliable. There was more than one night when Sabrena would lie in bed, waiting for the phone to ring…alone and crying silent tears. But when Sabrena was in his arms and he looked at her with his melt-on-the-spot chocolate brown eyes, all the problems, the sleepless nights, the cold dinners, all of that was forgotten. And then, suddenly, Sabrena’s world was turned upside down by a simple visit that led her on a frightening and unfamiliar path, that led her to a truth passion and words of love could not erase, a truth that would change her life forever. A truth that would test her faith, her courage, her strength, and above all else, her love…
Author: Jonathon Green Publisher: Sterling Publishing Company, Inc. ISBN: 9780304366361 Category : Language Arts & Disciplines Languages : en Pages : 1600
Book Description
With its unparalleled coverage of English slang of all types (from 18th-century cant to contemporary gay slang), and its uncluttered editorial apparatus, Cassell's Dictionary of Slang was warmly received when its first edition appeared in 1998. 'Brilliant.' said Mark Lawson on BBC2's The Late Review; 'This is a terrific piece of work - learned, entertaining, funny, stimulating' said Jonathan Meades in The Evening Standard.But now the world's best single-volume dictionary of English slang is about to get even better. Jonathon Green has spent the last seven years on a vast project: to research in depth the English slang vocabulary and to hunt down and record written instances of the use of as many slang words as possible. This has entailed trawling through more than 4000 books - plus song lyrics, TV and movie scripts, and many newspapers and magazines - for relevant material. The research has thrown up some fascinating results
Author: Stephen J. Ceccoli Publisher: Lynne Rienner Publishers ISBN: 9781588262417 Category : Medical policy Languages : en Pages : 228
Book Description
Criticism that the FDA's approach failed to meet public need and impeded commerce led to a political compromise regarding its mission. The author of this study attempts to show that the drug approval process, whilst redressing complaints, also creates new, more complex problems.
Author: Margaret McCarthy Publisher: Berghahn Books ISBN: 1785335707 Category : Social Science Languages : en Pages : 270
Book Description
The last two decades have been transformational, often discordant ones for German feminism, as a new cohort of activists has come of age and challenged many of the movement’s strategic and philosophical orthodoxies. Mad Mädchen offers an incisive analysis of these trans-generational debates, identifying the mother-daughter themes and other tropes that have defined their representation in German literature, film, and media. Author Margaret McCarthy investigates female subjectivity as it processes political discourse to define itself through both differences and affinities among women. Ultimately, such a model suggests new ways of re-imagining feminist solidarity across generational, ethnic, and racial lines.
Author: Michael Murray Publisher: Bantam ISBN: 0307489531 Category : Health & Fitness Languages : en Pages : 863
Book Description
IF YOU TAKE NUTRITIONAL SUPPLEMENTS, HERBS, VITAMINS, AND OTHER NATURAL PRODUCTS, YOU NEED THIS BOOK! Compiled by one of America’s leading authorities on natural medicine, The Pill Book Guide to Natural Medicines answers vital questions about the effectiveness and safety of more than 250 of today’s most popular natural remedies. Dr. Murray's unique A-to-F rating system tells you at a glance whether the product has been scientifically proven to work and if there are risks in taking it. Written in clear, accessible language, here is important information on: • What the product is for, and how it works • Safety and effectiveness rating • Possible side effects • Drug and food interactions • Usual dosage • Cautions and warnings • Special concerns for seniors, children, and pregnant women Up-to-date and authoritative, The Pill Book Guide to Natural Medicines also contains Dr. Murray's recommendations for the prevention and treatment of over 70 common conditions, from acne and atherosclerosis to ulcers and varicose veins. Remember, just because a product is “natural” does not mean it is safe. This important reference can help you make wise choices–or even save your health.
Author: Gauri Chaudhari
Author: Gauri Chaudhari
Author: Paula M. Potter
Author: Melba Stolhand
Author: Cynthia Kuhn
Author: Sharon Denise Allison-Ottey
Author: Jonathon Green
Author: United States. Congress. Senate. Judiciary Committee
Author: Stephen J. Ceccoli
Author: Margaret McCarthy
Author: Michael Murray