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Author: Kerry Randall Publisher: Lpm ABA ISBN: Category : Business & Economics Languages : en Pages : 222
Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author: Kerry Randall Publisher: Lpm ABA ISBN: Category : Business & Economics Languages : en Pages : 222
Book Description
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author: Barry Maher Publisher: Barry Maher ISBN: 0978732111 Category : Business & Economics Languages : en Pages : 299
Book Description
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author: Shel Horowitz Publisher: Chelsea Green Publishing Company ISBN: 9781890132682 Category : Business & Economics Languages : en Pages : 324
Book Description
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Ammon Shea Publisher: Penguin ISBN: 1101444118 Category : Language Arts & Disciplines Languages : en Pages : 188
Book Description
Read Ammon Shea's blogs and other content on the Penguin Community. A surprising, lively, and rich history of that ubiquitous doorstop that most of us take for granted. Ammon Shea is not your typical thirtysomething book enthusiast. After reading the Oxford English Dictionary from cover to cover (and living to write about it in Reading the OED), what classic, familiar, but little-read book would he turn to next? Yes, the phone book. With his signature combination of humor, curiosity, and passion for combing the dustbins of history, Shea offers readers a guided tour into the surprising, strange, and often hilarious history of the humble phone book. From the first printed version in 1878 (it had fifty listings and no numbers) to the phone book's role in presidential elections, Supreme Court rulings, Senate filibusters, abstract art, subversive poetry, circus sideshows, criminal investigations, mental-health diagnoses, and much more, this surprising volume reveals a rich and colorful story that has never been told-until now.
Author: Adam Brookman Publisher: Wolters Kluwer ISBN: 1454848693 Category : Law Languages : en Pages : 1130
Book Description
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
Author: Centers for Disease Control and Prevention CDC Publisher: Oxford University Press ISBN: 0190628634 Category : Medical Languages : en Pages : 705
Book Description
THE ESSENTIAL WORK IN TRAVEL MEDICINE -- NOW COMPLETELY UPDATED FOR 2018 As unprecedented numbers of travelers cross international borders each day, the need for up-to-date, practical information about the health challenges posed by travel has never been greater. For both international travelers and the health professionals who care for them, the CDC Yellow Book 2018: Health Information for International Travel is the definitive guide to staying safe and healthy anywhere in the world. The fully revised and updated 2018 edition codifies the U.S. government's most current health guidelines and information for international travelers, including pretravel vaccine recommendations, destination-specific health advice, and easy-to-reference maps, tables, and charts. The 2018 Yellow Book also addresses the needs of specific types of travelers, with dedicated sections on: · Precautions for pregnant travelers, immunocompromised travelers, and travelers with disabilities · Special considerations for newly arrived adoptees, immigrants, and refugees · Practical tips for last-minute or resource-limited travelers · Advice for air crews, humanitarian workers, missionaries, and others who provide care and support overseas Authored by a team of the world's most esteemed travel medicine experts, the Yellow Book is an essential resource for travelers -- and the clinicians overseeing their care -- at home and abroad.
Author: U.S. Department of Transportation Publisher: Simon and Schuster ISBN: 1626363765 Category : House & Home Languages : en Pages : 352
Book Description
Does the identification number 60 indicate a toxic substance or a flammable solid, in the molten state at an elevated temperature? Does the identification number 1035 indicate ethane or butane? What is the difference between natural gas transmission pipelines and natural gas distribution pipelines? If you came upon an overturned truck on the highway that was leaking, would you be able to identify if it was hazardous and know what steps to take? Questions like these and more are answered in the Emergency Response Guidebook. Learn how to identify symbols for and vehicles carrying toxic, flammable, explosive, radioactive, or otherwise harmful substances and how to respond once an incident involving those substances has been identified. Always be prepared in situations that are unfamiliar and dangerous and know how to rectify them. Keeping this guide around at all times will ensure that, if you were to come upon a transportation situation involving hazardous substances or dangerous goods, you will be able to help keep others and yourself out of danger. With color-coded pages for quick and easy reference, this is the official manual used by first responders in the United States and Canada for transportation incidents involving dangerous goods or hazardous materials.
Author: Jesus Mena Publisher: Elsevier ISBN: 008050938X Category : Social Science Languages : en Pages : 469
Book Description
Investigative Data Mining for Security and Criminal Detection is the first book to outline how data mining technologies can be used to combat crime in the 21st century. It introduces security managers, law enforcement investigators, counter-intelligence agents, fraud specialists, and information security analysts to the latest data mining techniques and shows how they can be used as investigative tools. Readers will learn how to search public and private databases and networks to flag potential security threats and root out criminal activities even before they occur. The groundbreaking book reviews the latest data mining technologies including intelligent agents, link analysis, text mining, decision trees, self-organizing maps, machine learning, and neural networks. Using clear, understandable language, it explains the application of these technologies in such areas as computer and network security, fraud prevention, law enforcement, and national defense. International case studies throughout the book further illustrate how these technologies can be used to aid in crime prevention.Investigative Data Mining for Security and Criminal Detection will also serve as an indispensable resource for software developers and vendors as they design new products for the law enforcement and intelligence communities.Key Features:* Covers cutting-edge data mining technologies available to use in evidence gathering and collection * Includes numerous case studies, diagrams, and screen captures to illustrate real-world applications of data mining * Easy-to-read format illustrates current and future data mining uses in preventative law enforcement, criminal profiling, counter-terrorist initiatives, and forensic science* Introduces cutting-edge technologies in evidence gathering and collection, using clear non-technical language* Illustrates current and future applications of data mining tools in preventative law enforcement, homeland security, and other areas of crime detection and prevention* Shows how to construct predictive models for detecting criminal activity and for behavioral profiling of perpetrators* Features numerous Web links, vendor resources, case studies, and screen captures illustrating the use of artificial intelligence (AI) technologies
Author: Kerry Randall
Author: Kerry Randall
Author: Barry Maher
Author: Shel Horowitz
Author: Library of Congress. Copyright Office
Author: Ammon Shea
Author: Adam Brookman
Author: Centers for Disease Control and Prevention CDC
Author: U.S. Department of Transportation
Author: R. Scott Grasser
Author: Jesus Mena