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Author: Bryan Bollinger Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Social interaction (peer) effects are recognized as a potentially important factor in the diffusion of new products. In the case of environmentally friendly goods or technologies, both marketers and policy makers are interested in the presence of causal peer effects as social spillovers can be used to expedite adoption. We provide a methodology for the simple, straightforward identification of peer effects with sufficiently rich data, avoiding the biases that occur with traditional fixed effects estimation when using the past installed base of consumers in the reference group. We study the diffusion of solar photovoltaic panels in California and find that at the average number of owner-occupied homes in a zip code, an additional installation increases the probability of an adoption in the zip code by 0.78 percentage points. Our results provide valuable guidance to marketers designing strategies to increase referrals and reduce customer acquisition costs. They also provide insights into the diffusion process of environmentally friendly technologies.
Author: Bryan Bollinger Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Social interaction (peer) effects are recognized as a potentially important factor in the diffusion of new products. In the case of environmentally friendly goods or technologies, both marketers and policy makers are interested in the presence of causal peer effects as social spillovers can be used to expedite adoption. We provide a methodology for the simple, straightforward identification of peer effects with sufficiently rich data, avoiding the biases that occur with traditional fixed effects estimation when using the past installed base of consumers in the reference group. We study the diffusion of solar photovoltaic panels in California and find that at the average number of owner-occupied homes in a zip code, an additional installation increases the probability of an adoption in the zip code by 0.78 percentage points. Our results provide valuable guidance to marketers designing strategies to increase referrals and reduce customer acquisition costs. They also provide insights into the diffusion process of environmentally friendly technologies.
Author: Pimjai Hoontrakul Publisher: ISBN: Category : Languages : en Pages : 124
Book Description
This research analyses the California Solar Initiative (CSI) Program data to identify and describe peer effects and price elasticity to adoption affecting the patterns of residential PV adoption. Descriptive statistics and adoption trends are analyzed to explore the impacts of peer effects and third-party owned system on the diffusion of residential solar PV in California. As the residential solar PV technology is still in an early stage of market formation, understanding the patterns of adoption in relatively more mature market can have broad implications for wider diffusion of the technology at the national level. In the first part of the thesis, I build an econometric model to estimate the influence of system cost and peer effects on the rate of diffusion at the zip code-level. The results reveal significant and positive installed base effects in the rate of future adoption. These results provide support to the hypothesis that peer effects help accelerate the adoption of new technologies. The cost-to-customer reduction is negative and significant at the state level. The impact of installed base in inducing new adoption is larger in zip codes with higher overall adoptions. The second part of the thesis presents trends in installation and choice of system capacity of major adoption clusters in California and analyzes the spread of third-party owned systems. Evidence from major adoption clusters in California has shown that growth in leasing adoption exhibits exponential characteristics while growth of customer owned system shows strongly linear feature. This suggests that third-party owned systems play a role in expanding the solar PV market to a significantly large population, especially given that this business would significantly reduces information cost associated with PV adoption. These results offer direct policy and marketing insights that would be useful in speeding up the diffusion of residential PV.
Author: Adam Parker Leising Publisher: ISBN: Category : Languages : en Pages :
Book Description
What motivates homeowners to install solar-photovoltaic (PV) panels on their roofs? In particular, how significant is it if a homeowner knows another homeowner who's already done it? In this case-control study of PV adopters and non-adopters from San Francisco, San Jose, and Fresno, I collected economic, environmental, and social information from nearly 200 homeowners in order to answer these questions. Outside of PV adoption, I found PV adopters to behave no more environmentally than do PV non-adopters. With regards to economic considerations, PV adoption is best predicted by whether the homeowner's expected PV electricity rate is less than his current PG & E electricity average rate. Concerning social influences, a homeowner who knows one more PV adopter than does the average homeowner has a probability of PV adoption that is two- to three-times that of the average homeowner. Driving this peer effect is an amplification of the environmental benefits of PV panels, not the acquisition of new or improved information. Policies that leverage this peer effect may serve as effective complements to traditional subsidization policies.
Author: Hans Christoph Curtius Publisher: ISBN: Category : Languages : en Pages :
Book Description
This doctoral thesis identifies and examines factors that determine the adoption of solar photovoltaics (PV) in the built environment in general, and of building-integrated photovoltaics (BIPV) in particular. Accordingly, it contributes to promoting the widespread diffusion of these technologies which can help decarbonize electricity generation, and thus respond to the challenges of climate change. The cumulated dissertation consists of three papers and an introductory section. The first paper identifies product-specific, adopter-specific and institutional barriers to and facilitators of BIPV adoption based on qualitative semi-structured interviews. The second paper focuses on the consumer preferences of homeowners with regard to a number of product-specific characteristics of (BI)PV and examines their willingness to pay for these. In the third paper, peer effects are examined and thus the questions whether, why and how behavioral factors influence the decision to adopt PV. The second and third paper are both based on a large quantitative survey, using inter alia adaptive choice-based conjoint (ACBC) method. The most important determinants of PV adoption are found to be the complexity of the product, the size and calculation of initial and life-cycle costs, aesthetic issues (including the color of the modules), awareness among relevant stakeholders, the country of origin of the modules, and the design of government incentives. Furthermore, peer effects in form of two types of social norms, descriptive and injunctive norms, and their underlying interaction play an important role in explaining decisions related to PV adoption. The findings have significant implications for policy and marketing. Policymakers should consider facilitating the creation of regional hotspots to induce peer effects, disclosing returns from feed-in tariffs transparently over an aggregated time frame, and striving to include (BI)PV in building codes or lab.
Author: Vijay Mahajan Publisher: Springer Science & Business Media ISBN: 9780792377511 Category : Business & Economics Languages : en Pages : 376
Book Description
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Author: Angèle Reinders Publisher: John Wiley & Sons ISBN: 1118927478 Category : Technology & Engineering Languages : en Pages : 754
Book Description
Solar PV is now the third most important renewable energy source, after hydro and wind power, in terms of global installed capacity. Bringing together the expertise of international PV specialists Photovoltaic Solar Energy: From Fundamentals to Applications provides a comprehensive and up-to-date account of existing PV technologies in conjunction with an assessment of technological developments. Key features: Written by leading specialists active in concurrent developments in material sciences, solar cell research and application-driven R&D. Provides a basic knowledge base in light, photons and solar irradiance and basic functional principles of PV. Covers characterization techniques, economics and applications of PV such as silicon, thin-film and hybrid solar cells. Presents a compendium of PV technologies including: crystalline silicon technologies; chalcogenide thin film solar cells; thin-film silicon based PV technologies; organic PV and III-Vs; PV concentrator technologies; space technologies and economics, life-cycle and user aspects of PV technologies. Each chapter presents basic principles and formulas as well as major technological developments in a contemporary context with a look at future developments in this rapidly changing field of science and engineering. Ideal for industrial engineers and scientists beginning careers in PV as well as graduate students undertaking PV research and high-level undergraduate students.
Author: Peter N. Golder Publisher: Edward Elgar Publishing ISBN: 1784718157 Category : Business & Economics Languages : en Pages : 469
Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author: Anna Kowalska-Pyzalska Publisher: Elsevier ISBN: 0128228830 Category : Political Science Languages : en Pages : 246
Book Description
Diffusion of Innovative Energy Services: Consumers’ Acceptance and Willingness to Pay consolidates research in the diffusion, adoption and acceptance of Innovative energy services (IES), including dynamic green electricity tariffs, small-scale energy generators, and smart metering information systems among residential electricity consumers. The book addresses consumer awareness, acceptance and engagement towards smart technologies, focusing on the ‘willingness to pay’ for IES. Chapters address findings from field experiments, pilot programs and simulation methods such as agent-based modeling. Case studies involve various countries and continents, with a focus on modern, pro-environmental and sustainable economies, where IES are offered. Policy recommendations, tools and interventions as well as behavioral strategies conclude the work. Consolidates and integrates key findings across economic, behavioral and social elements of IES diffusion Addresses the economic appraisal of IES, covering consumers’ willingness to pay and the intention-behavior gap phenomenon Reviews current literature regarding consumers’ acceptance and engagement towards IES based on filed experiments, pilot programs, modelling and simulation Provides policy recommendations, marketing tools and interventions as well as the behavioral strategies necessary to enhance IES market position alongside climate policy goals
Author: Kathleen E. Halvorsen Publisher: Edward Elgar Publishing ISBN: 1788115198 Category : Climatic changes Languages : en Pages : 239
Book Description
The understanding of global environmental management problems is best achieved through transdisciplinary research lenses that combine scientific and other sector (industry, government, etc.) tools and perspectives. However, developing effective research teams that cross such boundaries is difficult. This book demonstrates the importance of transdisciplinarity, describes challenges to such teamwork, and provides solutions for overcoming these challenges. It includes case studies of transdisciplinary teamwork, showing how these solutions have helped groups to develop better understandings of environmental problems and potential responses.
Author: Bryan Bollinger
Author: Bryan Bollinger
Author: Pimjai Hoontrakul
Author: Adam Parker Leising
Author: Steven N. Durlauf
Author: Hans Christoph Curtius
Author: Vijay Mahajan
Author: Angèle Reinders
Author: Peter N. Golder
Author: Anna Kowalska-Pyzalska
Author: Kathleen E. Halvorsen