Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Paul Ricard PDF full book. Access full book title Paul Ricard by Robert Murphy. Download full books in PDF and EPUB format.
Author: Robert Murphy Publisher: Weldon Owen ISBN: 9781681884462 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation. A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations. Ever the entrepreneur, he pivoted to agriculture and built up a successful rice farm from scratch. After the war, Ricard rebuilt his brand anew and lay the groundwork for the global leader it is today. This is the story of Ricard’s extraordinary life, a timeless tale of adventure, business prowess, and endless adaptability. In addition to his successful spirits company, Ricard opened a popular racecar circuit; transformed Mediterranean islands into vacation destinations; and pursued his lifelong love of painting. With endless optimism, strategic acumen, and unwavering determination, Ricard navigated his way through turbulent political and economic times to create a successful business that has stood the test of time and now includes more than 35 international brands, from Absolut Vodka to Chival Regal.
Author: Robert Murphy Publisher: Weldon Owen ISBN: 9781681884462 Category : Biography & Autobiography Languages : en Pages : 0
Book Description
The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation. A savvy marketer and maverick, Paul Ricard started a company in Marseille, France, to introduce pernod, the beloved local aperitif, to the world. With its striking, colorful branding that evoked sunny Provence, the company thrived until the arrival of World War II, when Ricard was forced to close down operations. Ever the entrepreneur, he pivoted to agriculture and built up a successful rice farm from scratch. After the war, Ricard rebuilt his brand anew and lay the groundwork for the global leader it is today. This is the story of Ricard’s extraordinary life, a timeless tale of adventure, business prowess, and endless adaptability. In addition to his successful spirits company, Ricard opened a popular racecar circuit; transformed Mediterranean islands into vacation destinations; and pursued his lifelong love of painting. With endless optimism, strategic acumen, and unwavering determination, Ricard navigated his way through turbulent political and economic times to create a successful business that has stood the test of time and now includes more than 35 international brands, from Absolut Vodka to Chival Regal.
Author: Guido Stein Publisher: Emerald Group Publishing ISBN: 1787435407 Category : Business & Economics Languages : en Pages : 385
Book Description
When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you’re actually faced with. And Now What? helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job.
Author: Colette Fagan Publisher: Springer ISBN: 0230307736 Category : Social Science Languages : en Pages : 186
Book Description
This book examines the international trends and associated developments in gender equality policy including corporate governance such as gender quotas. International comparative analysis is combined with detailed analysis of eight European countries with different policy regimes and trajectories.
Author: Chicane Publisher: Robinson ISBN: 1472110528 Category : Sports & Recreation Languages : en Pages : 467
Book Description
In the quest for ultimate speed, Formula One combines human drama, cutting-edge technological innovation and high-stakes finance in a thrilling global circus watched by half a billion avid fans. The Fastest Show on Earth brings the FIA Formula One World Championship vividly to life for everyone from first-time race-goers to avid fans wanting to delve even further into the Fastest Show on Earth. Experts from within the industry share their insights into the effect that recent revolutionary changes to regulations have had on engines, tyres, brakes, aerodynamics, fuel, safety and the use of data in a whole new era of racing. Races, rule changes and drivers are brought up to date in a comprehensive guide to the world's most viewed sport. This book is a superb technical guide, including circuit diagrams, team histories, driver profiles and a comprehensive glossary that offers fascinating insights into the inner workings of a world that offers everything from tragedy to thrilling triumph. From the cut-throat intrigue of the Piranha Club to the unsung heroism of pit lane, every aspect of Formula One is covered in compelling detail. Much more than just a sport and far more than a business, Formula One is a world of larger-than-life personalities and razor-sharp business people. The book also offers a window into the new Liberty Media regime and what the future may hold for the sport under new ownership. This extensive guide includes the official FIA circuit diagrams, team histories, driver profiles, circuit facts, technical braking profiles, a special section on the history of Formula One in the US and the most comprehensive glossary of Formula One terms ever compiled.
Author: Publisher: ISBN: Category : Languages : en Pages : 160
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749450851 Category : Business & Economics Languages : en Pages : 576
Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author: Nick Kochan Publisher: Springer ISBN: 1349141143 Category : Business & Economics Languages : en Pages : 215
Book Description
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Author: John Piggott Publisher: Elsevier ISBN: 085709517X Category : Technology & Engineering Languages : en Pages : 520
Book Description
Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages. Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatography – olfactometry. Part two concentrates on fermented beverages such as beer and wine, while distilled products including brandies, whiskies and many others are discussed in part three. Finally, part four examines how consumer research methods can be employed in product development in the alcoholic beverage industry. With its distinguished editor and international team of contributors, Alcoholic beverages is an invaluable reference for those in the brewing, winemaking and distilling industries responsible for product development and quality control, as well as for consultants in sensory and consumer science and academic researchers in the field. Comprehensively analyses the application of sensory evaluation and consumer research methods in the alcoholic beverage industry Considers shelf life evaluation, product development and gas chromatography Chapters examine beer, wine, and distilled products, and the application of consumer research in their production
Author: Robert Murphy
Author: Robert Murphy
Author: Guido Stein
Author: 
Author: Colette Fagan
Author: Chicane
Author: 
Author: Jean-Noël Kapferer
Author: 
Author: Nick Kochan
Author: John Piggott