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Patterns in Industrial Buying Behavior

Patterns in Industrial Buying Behavior PDF Author: Wesley J. Johnston
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

Book Description

Patterns in Industrial Buying Behavior

Patterns in Industrial Buying Behavior PDF Author: Wesley J. Johnston
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

Book Description

The Theory of Buyer Behavior

The Theory of Buyer Behavior PDF Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

Book Description

Organizational Buying Behavior

Organizational Buying Behavior PDF Author: Thomas V. Bonoma
Publisher: Marketing Classics Press
ISBN: 1613112319
Category : Business & Economics
Languages : en
Pages : 164

Book Description

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior PDF Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546

Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

PDF Author:
Publisher: Arihant Publications India limited
ISBN: 9326193527
Category :
Languages : en
Pages : 797

Book Description

Review of Marketing 1981

Review of Marketing 1981 PDF Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287

Book Description

Industrial Buying Behavior

Industrial Buying Behavior PDF Author: Yoram Wind
Publisher:
ISBN:
Category : Industrial procurement
Languages : en
Pages : 298

Book Description

Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands PDF Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410

Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Experimentation in Marketing

Experimentation in Marketing PDF Author: Seymour Banks
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 304

Book Description

Reprint Series

Reprint Series PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 354

Book Description

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