Patronage Behavior and Retail Management PDF Download

Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
Includes bibliographical references and index

Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Author: Edgar A. Pessemier
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 69

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Book Description

Author: William R. Darden
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 323

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Book Description

Author: Kim Peterson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378

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Book Description

Author: Thiagarajan Thiruvenkadam
Publisher:
ISBN: 9783659460265
Category :
Languages : en
Pages : 0

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Book Description

Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages :

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Book Description
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Author: Joachim Zentes
Publisher: Springer Science & Business Media
ISBN: 3834967408
Category : Business & Economics
Languages : en
Pages : 441

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Book Description
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Author: Martti Laaksonen
Publisher:
ISBN: 9789516832947
Category : Shopping
Languages : en
Pages : 241

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Book Description

Author: Randolph J. Trappey
Publisher: Springer
ISBN: 0230514200
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.