Author: Dr Eirini Vlassi
Publisher: Academic Conferences and publishing limited
ISBN: 1914587685
Category : Business & Economics
Languages : en
Pages : 549

View

Book Description

Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783

View

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author: María Cristina Fernández Laso
Publisher: Midac, SL
ISBN: 8413240735
Category : Business & Economics
Languages : es
Pages : 234

View

Book Description
El libro Patrimonio cultural y Marketing Digital constituye una contribución de enorme relevancia a los nuevos desafíos que presenta hoy en día conectar con el turista o visitante cultural. Este libro es una respuesta a la transformación que está experimentando el Patrimonio cultural y el marketing por la aplicación de las Tecnologías de la Información y la Comunicación (TIC). En la actualidad, los destinos turísticos culturales (los yacimientos arqueológicos, los museos, o los bienes patrimoniales en general) deben diferenciarse por la generación de contenidos a través del uso de las nuevas herramientas tecnológicas (las aplicaciones móviles, la realidad virtual o aumentada, etc.) y metodologías constructivistas, con el fin de dar respuesta a los nuevos patrones de comportamiento del visitante y a las demandas del turista 2.0. Desde un enfoque multidisciplinar, un seleccionado equipo de especialistas en la materia analiza aspectos clave que están marcando los cambios conductuales y de actitud en los consumidores culturales. Resultado de ello, en este libro, se ofrecen cinco grandes apartados: el marketing -y neuromarketing-, el turismo, la realidad virtual, los museos y la educación patrimonial o didáctica del Patrimonio cultural. La finalidad de todo ello es conectar con el turista 2.0 y, al mismo tiempo, preservar los recursos patrimoniales naturales y culturales logrando un turismo sostenible.

Author:
Publisher: Soffer Publishing
ISBN: 3246466173
Category :
Languages : en
Pages : 79

View

Book Description

Author: Vicky Katsoni
Publisher: Springer Nature
ISBN: 3030924912
Category : Business & Economics
Languages : en
Pages : 1032

View

Book Description
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.

Author: Oliveira, Lídia
Publisher: IGI Global
ISBN: 1799885305
Category : Business & Economics
Languages : en
Pages : 587

View

Book Description
Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Author: Barney Warf
Publisher: Springer Science & Business Media
ISBN: 9400729758
Category : Science
Languages : en
Pages : 186

View

Book Description
The intellectual renaissance of human geography has included a widespread engagement between its economic and cultural subdisciplines. This volume adopts a variety of conceptual and empirical perspectives on the encounters between economic and cultural geographers. It offers an introduction and 10 chapters by authors in a variety of national contexts to explicate issues such as the cultural turn in economic geography, the cultural construction of economic geographic thought, consumption, gender, everyday life, commodity chain analysis, trust, networks, the creative economy, and tourism. The volume contains empirical analyses utilizing both quantitative and qualitative approaches at spatial scales ranging from the individual to the global economy. In illustrating how human geographers can ill afford to subscribe to the analytically false dichotomy between “culture” and “the economy,” the book explicates how cultural and economic geography can be seamlessly integrated , bringing them into a creative tension to their mutual benefit.​

Author: Jorge Marques
Publisher: Springer Nature
ISBN: 3031316827
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

Author: José Luís Reis
Publisher: Springer Nature
ISBN: 9811692688
Category : Technology & Engineering
Languages : en
Pages : 709

View

Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author: Nikolaos Boukas
Publisher: CABI
ISBN: 1789248752
Category : Business & Economics
Languages : en
Pages : 252

View

Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.