Author: Erika De La Cruz
Publisher: Lessons from LLC
ISBN: 9780998312507
Category :
Languages : en
Pages :
Book Description
Erika De La Cruz, combined with a powerhouse group of fellow Passionistas, including entrepreneurs, founders of brands and small businesses, women in business and the entertainment world, and speakers and authors, share their authentic, from-the-heart stories. This book will touch and relate to exactly what the reader may be going through with some powerful tips and inspiration on how to get through obstacles they encounter and come out the other side more determined and validated than ever. This book is not just a compilation of feel good, life has always been great, here is my best day on social media stories. No, what you are about to read are some very gritty, from the heart, often born out of adversity, stories that promise to inspire and make you better! Everyone involved has put a lot of work and energy into making sure this book and the lessons inside it will make a positive difference and a ripple in the world. We are honored that you are taking the time to read and helping start that ripple. See where your heart takes you. See if you see yourself in the women sharing their struggles, their victories, their lessons. You will be moved! You will be lifted up! You will be inspired! Editorial Reviews Passionistas is an epic feast for the soul! A beautiful collaboration of trials, triumphs, inspiration, vision, service, leadership, lessons learned, the power of persistence and more. Each story will touch your heart, fill your emotional coffers, and encourage you to live as your most passionista self! - Tammy Thrasher Mitchell, Real Estate Syndicator (The Passive Prosperity Passionista) Passionistas inspired me to an extreme level. These amazing women go-getters are boldly taking life to a new level and influencing the world! - Kim Somers Egelsee, Confidence Expert, # 1 Best-Selling Author, Award Winning TEDx Speaker Passionistas is proof of possibilities! It honors and highlights the light within us all, and shows what happens when women spend enough time gathering their own momentum to create sparks of genius to share with the world. - Carmen Studer Life Coach & Coaching Platform Developer, Creator of GRID100 Passionistas is a powerful book for any young woman... really any person! Women share real, vulnerable stories that show how you too can find success from an authentic place. I can't wait to gift to my 21-year-old daughter getting ready to leave college. Though I wish I'd had this book when I was her age, I'm grateful to have it now. - Monick Halm, Founder of Real Estate Investor Goddesses My favorite stories inspire and uplift the reader to a new level of understanding. The highs and lows in this book prove there is no barrier to success that cannot be met when you have hope, determination, and the right people helping you. Once you experience these voices, you are going to want to share them over and over again. - Kathi C. Laughman, Founder of The Mackenzie Circle
Passionistas
Author: Erika De La Cruz
Publisher: Lessons from LLC
ISBN: 9780998312507
Category :
Languages : en
Pages :
Book Description
Erika De La Cruz, combined with a powerhouse group of fellow Passionistas, including entrepreneurs, founders of brands and small businesses, women in business and the entertainment world, and speakers and authors, share their authentic, from-the-heart stories. This book will touch and relate to exactly what the reader may be going through with some powerful tips and inspiration on how to get through obstacles they encounter and come out the other side more determined and validated than ever. This book is not just a compilation of feel good, life has always been great, here is my best day on social media stories. No, what you are about to read are some very gritty, from the heart, often born out of adversity, stories that promise to inspire and make you better! Everyone involved has put a lot of work and energy into making sure this book and the lessons inside it will make a positive difference and a ripple in the world. We are honored that you are taking the time to read and helping start that ripple. See where your heart takes you. See if you see yourself in the women sharing their struggles, their victories, their lessons. You will be moved! You will be lifted up! You will be inspired! Editorial Reviews Passionistas is an epic feast for the soul! A beautiful collaboration of trials, triumphs, inspiration, vision, service, leadership, lessons learned, the power of persistence and more. Each story will touch your heart, fill your emotional coffers, and encourage you to live as your most passionista self! - Tammy Thrasher Mitchell, Real Estate Syndicator (The Passive Prosperity Passionista) Passionistas inspired me to an extreme level. These amazing women go-getters are boldly taking life to a new level and influencing the world! - Kim Somers Egelsee, Confidence Expert, # 1 Best-Selling Author, Award Winning TEDx Speaker Passionistas is proof of possibilities! It honors and highlights the light within us all, and shows what happens when women spend enough time gathering their own momentum to create sparks of genius to share with the world. - Carmen Studer Life Coach & Coaching Platform Developer, Creator of GRID100 Passionistas is a powerful book for any young woman... really any person! Women share real, vulnerable stories that show how you too can find success from an authentic place. I can't wait to gift to my 21-year-old daughter getting ready to leave college. Though I wish I'd had this book when I was her age, I'm grateful to have it now. - Monick Halm, Founder of Real Estate Investor Goddesses My favorite stories inspire and uplift the reader to a new level of understanding. The highs and lows in this book prove there is no barrier to success that cannot be met when you have hope, determination, and the right people helping you. Once you experience these voices, you are going to want to share them over and over again. - Kathi C. Laughman, Founder of The Mackenzie Circle
Publisher: Lessons from LLC
ISBN: 9780998312507
Category :
Languages : en
Pages :
Book Description
Erika De La Cruz, combined with a powerhouse group of fellow Passionistas, including entrepreneurs, founders of brands and small businesses, women in business and the entertainment world, and speakers and authors, share their authentic, from-the-heart stories. This book will touch and relate to exactly what the reader may be going through with some powerful tips and inspiration on how to get through obstacles they encounter and come out the other side more determined and validated than ever. This book is not just a compilation of feel good, life has always been great, here is my best day on social media stories. No, what you are about to read are some very gritty, from the heart, often born out of adversity, stories that promise to inspire and make you better! Everyone involved has put a lot of work and energy into making sure this book and the lessons inside it will make a positive difference and a ripple in the world. We are honored that you are taking the time to read and helping start that ripple. See where your heart takes you. See if you see yourself in the women sharing their struggles, their victories, their lessons. You will be moved! You will be lifted up! You will be inspired! Editorial Reviews Passionistas is an epic feast for the soul! A beautiful collaboration of trials, triumphs, inspiration, vision, service, leadership, lessons learned, the power of persistence and more. Each story will touch your heart, fill your emotional coffers, and encourage you to live as your most passionista self! - Tammy Thrasher Mitchell, Real Estate Syndicator (The Passive Prosperity Passionista) Passionistas inspired me to an extreme level. These amazing women go-getters are boldly taking life to a new level and influencing the world! - Kim Somers Egelsee, Confidence Expert, # 1 Best-Selling Author, Award Winning TEDx Speaker Passionistas is proof of possibilities! It honors and highlights the light within us all, and shows what happens when women spend enough time gathering their own momentum to create sparks of genius to share with the world. - Carmen Studer Life Coach & Coaching Platform Developer, Creator of GRID100 Passionistas is a powerful book for any young woman... really any person! Women share real, vulnerable stories that show how you too can find success from an authentic place. I can't wait to gift to my 21-year-old daughter getting ready to leave college. Though I wish I'd had this book when I was her age, I'm grateful to have it now. - Monick Halm, Founder of Real Estate Investor Goddesses My favorite stories inspire and uplift the reader to a new level of understanding. The highs and lows in this book prove there is no barrier to success that cannot be met when you have hope, determination, and the right people helping you. Once you experience these voices, you are going to want to share them over and over again. - Kathi C. Laughman, Founder of The Mackenzie Circle
He Comes Next
Author: Ian Kerner
Publisher: Harper Collins
ISBN: 006174655X
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
Transform Yourself from "Passion Victim" to Passionista! In the smash hit She Comes First, Ian Kerner singlehandedly waged battle against male sexual "ill-cliteracy," and women everywhere benefited from his "viva la vulva" philosophy of female pleasure. Now, in Passionista, it's time to learn all about what turns men on—and makes them stay on. In this point-by-point, "blow-by-blow" guide, Kerner makes giving as much fun as receiving as he covers every angle of male sexuality, unlocks the secrets of satisfaction, and offers knowledgeable answers to the questions every woman wonders about. His advice is the closest you'll ever come to waking up in a guy's skin and knowing what truly makes him sexually tick. Written in the same witty, insightful, and utterly readable voice that has made She Comes First and Be Honest—You're Not That Into Him Either so popular, Passionista is the empowered woman's guide to enjoying sex to the fullest—and ensuring that he does the same.
Publisher: Harper Collins
ISBN: 006174655X
Category : Health & Fitness
Languages : en
Pages : 0
Book Description
Transform Yourself from "Passion Victim" to Passionista! In the smash hit She Comes First, Ian Kerner singlehandedly waged battle against male sexual "ill-cliteracy," and women everywhere benefited from his "viva la vulva" philosophy of female pleasure. Now, in Passionista, it's time to learn all about what turns men on—and makes them stay on. In this point-by-point, "blow-by-blow" guide, Kerner makes giving as much fun as receiving as he covers every angle of male sexuality, unlocks the secrets of satisfaction, and offers knowledgeable answers to the questions every woman wonders about. His advice is the closest you'll ever come to waking up in a guy's skin and knowing what truly makes him sexually tick. Written in the same witty, insightful, and utterly readable voice that has made She Comes First and Be Honest—You're Not That Into Him Either so popular, Passionista is the empowered woman's guide to enjoying sex to the fullest—and ensuring that he does the same.
Life and Living
Author: Larry Wharton
Publisher: Xlibris Corporation
ISBN: 1796062308
Category : Self-Help
Languages : en
Pages : 169
Book Description
Life and Living: Thoughts on Nearly Everything is about just that---nearly everything. Whatever happens to interest me at the time gets attention. But diverse as the chapters are, there is one guiding theme. We live our lives better and more fully if we understand ourselves and our needs, acting to improve both our own well being, and that of others. The book’s diversity helps us see ourselves and the world from multiple, often challenging, perspectives. But my hope is that these different views will stimulate an appreciation of aspects of the world and human behavior not seen or understood before. To this end, my opinions will be gently provocative.
Publisher: Xlibris Corporation
ISBN: 1796062308
Category : Self-Help
Languages : en
Pages : 169
Book Description
Life and Living: Thoughts on Nearly Everything is about just that---nearly everything. Whatever happens to interest me at the time gets attention. But diverse as the chapters are, there is one guiding theme. We live our lives better and more fully if we understand ourselves and our needs, acting to improve both our own well being, and that of others. The book’s diversity helps us see ourselves and the world from multiple, often challenging, perspectives. But my hope is that these different views will stimulate an appreciation of aspects of the world and human behavior not seen or understood before. To this end, my opinions will be gently provocative.
Passion Brands
Author: Kate Newlin
Publisher: Prometheus Books
ISBN: 1615920862
Category : Business & Economics
Languages : en
Pages : 294
Book Description
We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Publisher: Prometheus Books
ISBN: 1615920862
Category : Business & Economics
Languages : en
Pages : 294
Book Description
We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Bliss
Author: Shay Mitchell
Publisher: St. Martin's Press
ISBN: 1466887125
Category : Fiction
Languages : en
Pages : 336
Book Description
Shay Mitchell, star of ABC Family's #1 rated show Pretty Little Liars, and best friend Michaela Blaney team up to write this sharp, sexy, and entertaining romp through the imperfect world of 21-year-old BFFs Sophia, Demi, and Leandra. Sophia Marcus, 21, has already mapped out every aspect of her glamorous life as a Hollywood actor on her vision board. But her life right now in Toronto is anything but exciting. Attending fruitless auditions during the day and working at a douche-y club at night, Sophia is starting to feel like she's going nowhere...slowly. Demi Michaels, Sophia's best friend, didn't go to college after high school. Short of ideas for her own future, she puts her energy into building the perfect relationship with an older man. And when that relationship crashes and burns, Demi is left to pick up the pieces. Sophia's friend (and Demi's frenemy) Leandra Hunting doesn't give a crap about hard work or a loving relationship. She has other plans for her future. After college graduation, Leandra sets out to travel the world in the yachts, planes and limos of ridiculously wealthy men. Will any of them be able to show her what love really means-if she can take off her Chanel sunglasses long enough to see it? Set in the exotic, intoxicating worlds of Hollywood, Thailand, and London, Shay Mitchell and Michaela Blaney's Bliss paints a relatable portrait of life in your early twenties with equal parts optimism and fear, hope and disappointment, expectation and reality. It's the Age of Uncertainty when you can count on nothing, but, if you're lucky enough to have one truly great friend, you can survive just about anything.
Publisher: St. Martin's Press
ISBN: 1466887125
Category : Fiction
Languages : en
Pages : 336
Book Description
Shay Mitchell, star of ABC Family's #1 rated show Pretty Little Liars, and best friend Michaela Blaney team up to write this sharp, sexy, and entertaining romp through the imperfect world of 21-year-old BFFs Sophia, Demi, and Leandra. Sophia Marcus, 21, has already mapped out every aspect of her glamorous life as a Hollywood actor on her vision board. But her life right now in Toronto is anything but exciting. Attending fruitless auditions during the day and working at a douche-y club at night, Sophia is starting to feel like she's going nowhere...slowly. Demi Michaels, Sophia's best friend, didn't go to college after high school. Short of ideas for her own future, she puts her energy into building the perfect relationship with an older man. And when that relationship crashes and burns, Demi is left to pick up the pieces. Sophia's friend (and Demi's frenemy) Leandra Hunting doesn't give a crap about hard work or a loving relationship. She has other plans for her future. After college graduation, Leandra sets out to travel the world in the yachts, planes and limos of ridiculously wealthy men. Will any of them be able to show her what love really means-if she can take off her Chanel sunglasses long enough to see it? Set in the exotic, intoxicating worlds of Hollywood, Thailand, and London, Shay Mitchell and Michaela Blaney's Bliss paints a relatable portrait of life in your early twenties with equal parts optimism and fear, hope and disappointment, expectation and reality. It's the Age of Uncertainty when you can count on nothing, but, if you're lucky enough to have one truly great friend, you can survive just about anything.
Lost in London
Author: Cindy Callaghan
Publisher: Simon and Schuster
ISBN: 1442466537
Category : Juvenile Fiction
Languages : en
Pages : 240
Book Description
"A tween's foreign exchange experience lands her in London luxury--and some hot water as well!"--Information from amazon.com, viewed Oct. 21, 2013.
Publisher: Simon and Schuster
ISBN: 1442466537
Category : Juvenile Fiction
Languages : en
Pages : 240
Book Description
"A tween's foreign exchange experience lands her in London luxury--and some hot water as well!"--Information from amazon.com, viewed Oct. 21, 2013.
Online Gravity
Author: Paul X. McCarthy
Publisher: Simon and Schuster
ISBN: 1476795541
Category : Business & Economics
Languages : en
Pages : 330
Book Description
The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure. Are you concerned that technology and the web are moving too quickly for you to keep up? Are you worried about the future of your career in the face of an increasingly global and competitive workforce? We all worry about change. And the changes being brought about by unseen forces in the global economy are profound. Do you know someone who has lost their job in the last five years working in IT, media, finance, or retail? These industries and many others are already feeling the pinch of online gravity: the invisible forces of the online world that govern its role in the global economy—and its effect on you. Industry expert Paul X. McCarthy reveals how online businesses are fueled by a starkly different set of economic rules than those existing purely offline. He calls these forces “online gravity,” which favor the creation of planet-like super-businesses (such as Amazon and Google) from surprising and unpredictable quarters. As more and more traditional industries such as media, music, travel, photography, and even banking are steadily consumed and transformed by giant online enterprises, more and more of the world is feeling online gravity’s increasingly powerful pull. For anyone interested in the future of global technology, economics, or business, Online Gravity is an indispensible book that explains how you can harness these forces to improve your career, your health, your wealth—and even the prospects of the next generation.
Publisher: Simon and Schuster
ISBN: 1476795541
Category : Business & Economics
Languages : en
Pages : 330
Book Description
The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure. Are you concerned that technology and the web are moving too quickly for you to keep up? Are you worried about the future of your career in the face of an increasingly global and competitive workforce? We all worry about change. And the changes being brought about by unseen forces in the global economy are profound. Do you know someone who has lost their job in the last five years working in IT, media, finance, or retail? These industries and many others are already feeling the pinch of online gravity: the invisible forces of the online world that govern its role in the global economy—and its effect on you. Industry expert Paul X. McCarthy reveals how online businesses are fueled by a starkly different set of economic rules than those existing purely offline. He calls these forces “online gravity,” which favor the creation of planet-like super-businesses (such as Amazon and Google) from surprising and unpredictable quarters. As more and more traditional industries such as media, music, travel, photography, and even banking are steadily consumed and transformed by giant online enterprises, more and more of the world is feeling online gravity’s increasingly powerful pull. For anyone interested in the future of global technology, economics, or business, Online Gravity is an indispensible book that explains how you can harness these forces to improve your career, your health, your wealth—and even the prospects of the next generation.
Trust
Author: Iyanla Vanzant
Publisher: Smiley Books
ISBN: 1401943985
Category : Psychology
Languages : en
Pages : 313
Book Description
"Trust in self, trust in God, trust in others, trust in life"-- Jacket.
Publisher: Smiley Books
ISBN: 1401943985
Category : Psychology
Languages : en
Pages : 313
Book Description
"Trust in self, trust in God, trust in others, trust in life"-- Jacket.
Gabriel's Inferno
Author: Sylvain Reynard
Publisher: Penguin
ISBN: 1101614781
Category : Fiction
Languages : en
Pages : 577
Book Description
From New York Times bestselling author Sylvain Reynard comes the first novel in the Gabriel's Inferno series, a haunting, unforgettable tale of one man’s salvation and one woman’s sensual awakening—NOW A FILM FROM PASSIONFLIX! Enigmatic and sexy, Professor Gabriel Emerson is a well-respected Dante specialist by day, but by night he devotes himself to an uninhibited life of pleasure. He uses his notorious good looks and sophisticated charm to gratify his every whim, but is secretly tortured by his dark past and consumed by the profound belief that he is beyond all hope of redemption. When the sweet and innocent Julia Mitchell enrolls as his graduate student, his attraction and mysterious connection to her not only jeopardizes his career, but sends him on a journey in which his past and his present collide. An intriguing and sinful exploration of seduction, forbidden love, and redemption, Gabriel’s Inferno is a captivating and wildly passionate tale of one man’s escape from his own personal hell as he tries to earn the impossible—forgiveness and love.
Publisher: Penguin
ISBN: 1101614781
Category : Fiction
Languages : en
Pages : 577
Book Description
From New York Times bestselling author Sylvain Reynard comes the first novel in the Gabriel's Inferno series, a haunting, unforgettable tale of one man’s salvation and one woman’s sensual awakening—NOW A FILM FROM PASSIONFLIX! Enigmatic and sexy, Professor Gabriel Emerson is a well-respected Dante specialist by day, but by night he devotes himself to an uninhibited life of pleasure. He uses his notorious good looks and sophisticated charm to gratify his every whim, but is secretly tortured by his dark past and consumed by the profound belief that he is beyond all hope of redemption. When the sweet and innocent Julia Mitchell enrolls as his graduate student, his attraction and mysterious connection to her not only jeopardizes his career, but sends him on a journey in which his past and his present collide. An intriguing and sinful exploration of seduction, forbidden love, and redemption, Gabriel’s Inferno is a captivating and wildly passionate tale of one man’s escape from his own personal hell as he tries to earn the impossible—forgiveness and love.
Search Engine Advertising
Author: Kevin Lee
Publisher: New Riders
ISBN: 0321648757
Category : Computers
Languages : en
Pages : 288
Book Description
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” –Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: • Buy top positions on the major search engines profitably • Transform poor ad copy into ads that deliver results • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you’re a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your competition while grabbing the most profitable ones
Publisher: New Riders
ISBN: 0321648757
Category : Computers
Languages : en
Pages : 288
Book Description
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” –Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: • Buy top positions on the major search engines profitably • Transform poor ad copy into ads that deliver results • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you’re a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your competition while grabbing the most profitable ones