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Foundations of Business

Foundations of Business PDF Author: Andrew Gillespie
Publisher: Oxford University Press
ISBN: 0198849532
Category : Business & Economics
Languages : en
Pages : 563

Book Description
Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich withinternational insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and theirstructures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate.Intricately interwoven throughoutFoundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a managerand discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.The following additional resources are also available to students:Practitioner videosCareer insight videosShort (3-5 minute) video explanations of key concepts with further illustrative examplesGuidance on answeringthe Business insight questions in the bookA list of web links to the financial statements referenced in the bookSkills set Exemplar essays, and sample exam answersMultiple-choicequestionsFlashcard glossaryAdopting lecturers will have access to the following teaching support resources:Case study updates Guidance on answering discussion question from practitioner videoSeminar activitiesExample essay and examination questionsPowerPoint slidesSelling Points- The only book on the marketto effectively bridge the gap between school and university level education.- Strongly supports the development of practical skills and highlights the relevancy of content to the world of work to help students better apply theory in practice andthink to the future beyond their studies.- Avoids the Western-bias present in some existing books through exploration of global companies and practices such as entrepreneurship in Africa, Sony's Code of Conduct in Japan, the rise in food prices in Russia, and legislation in India limiting Chinese investments in Indian firms. This is evidenced through the Case Studies, Business Insights, as well as throughout the text itself.- Reflects a contemporary focus throughexploration of current issues, better reflecting what businesses increasingly need to take into account in today's world.Digital formats and resources:This text isavailable for students and institutions to purchase in a variety of formats and is supported by online resources.The enhanced e-book gives students the flexibility to support their learning in ways that work best for them; embedded resources include practitioner interview videos, author videos which offer pithy explanations of key concepts, multiple-choice questions, a flashcard glossary and more.

Foundations of Business

Foundations of Business PDF Author: Andrew Gillespie
Publisher: Oxford University Press
ISBN: 0198849532
Category : Business & Economics
Languages : en
Pages : 563

Book Description
Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich withinternational insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and theirstructures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate.Intricately interwoven throughoutFoundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a managerand discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.The following additional resources are also available to students:Practitioner videosCareer insight videosShort (3-5 minute) video explanations of key concepts with further illustrative examplesGuidance on answeringthe Business insight questions in the bookA list of web links to the financial statements referenced in the bookSkills set Exemplar essays, and sample exam answersMultiple-choicequestionsFlashcard glossaryAdopting lecturers will have access to the following teaching support resources:Case study updates Guidance on answering discussion question from practitioner videoSeminar activitiesExample essay and examination questionsPowerPoint slidesSelling Points- The only book on the marketto effectively bridge the gap between school and university level education.- Strongly supports the development of practical skills and highlights the relevancy of content to the world of work to help students better apply theory in practice andthink to the future beyond their studies.- Avoids the Western-bias present in some existing books through exploration of global companies and practices such as entrepreneurship in Africa, Sony's Code of Conduct in Japan, the rise in food prices in Russia, and legislation in India limiting Chinese investments in Indian firms. This is evidenced through the Case Studies, Business Insights, as well as throughout the text itself.- Reflects a contemporary focus throughexploration of current issues, better reflecting what businesses increasingly need to take into account in today's world.Digital formats and resources:This text isavailable for students and institutions to purchase in a variety of formats and is supported by online resources.The enhanced e-book gives students the flexibility to support their learning in ways that work best for them; embedded resources include practitioner interview videos, author videos which offer pithy explanations of key concepts, multiple-choice questions, a flashcard glossary and more.

Marketing Communications

Marketing Communications PDF Author: John R Rossiter
Publisher: SAGE
ISBN: 1526452162
Category : Business & Economics
Languages : en
Pages : 714

Book Description
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.

Shattered Gods

Shattered Gods PDF Author: Chris Fox
Publisher:
ISBN:
Category :
Languages : en
Pages : 710

Book Description
Fated to destroy the world. Determined to save it. My name is Xal and I live in the dims, a walled prison where my people are kept by our cruel masters until we are needed to fight once more. One member of every family must answer the Call, for our blood bears the magic of a demonic god and all the terrible power that brings. We march to war against the Fomori, an unstoppable army of giants, and their behemoths. If we do not, then our families are put to death. The Hasrans use us as cannon fodder and worse. They used up my father, and he never came home. Die resisting. Die fighting. My choice isn't if it happens, but rather how I sell my life. If by some miracle I survive, I will be granted entrance to the Imperial Academy where every noble house will vie to architect my end. They cannot allow the void-blooded to live. They cannot allow us to thrive or to gain more magic from the bodies of other dead gods. They cannot allow us to win. They fear the rise of another dreadlord. And they are right to fear. I will pull down an empire, and that is just the beginning. Shattered Gods is based on the Magitech Chronicles pen & paper RPG, and takes place in the same universe. If you're a gamer, litRPG fan, or just want to see the stats for the characters in the book, come join us! Link is in the book or check us out at magitechchronicles.com.

Report on the Grain Trade

Report on the Grain Trade PDF Author:
Publisher:
ISBN:
Category : Grain trade
Languages : en
Pages : 1674

Book Description


Bahamas Banking and Financial Market Handbook Volume 1 Strategic Information and Basic Regulations

Bahamas Banking and Financial Market Handbook Volume 1 Strategic Information and Basic Regulations PDF Author: IBP, Inc
Publisher: Lulu.com
ISBN: 1438703465
Category : Business & Economics
Languages : en
Pages : 306

Book Description
2011 Updated Reprint. Updated Annually. Bahamas Banking & Financial Market Handbook

On-premise Signs as Storefront Marketing Devices and Systems

On-premise Signs as Storefront Marketing Devices and Systems PDF Author: Charles R. Taylor
Publisher:
ISBN:
Category : Advertising, Outdoor
Languages : en
Pages : 428

Book Description


pt. 1-10; hearings of May 16 to December 12, 1912, including Index to parts 1-27

pt. 1-10; hearings of May 16 to December 12, 1912, including Index to parts 1-27 PDF Author: United States. Congress. House. Committee on Banking and Currency
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 938

Book Description


Code of Federal Regulations

Code of Federal Regulations PDF Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 546

Book Description
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.

The Silkworm

The Silkworm PDF Author:
Publisher:
ISBN:
Category : Silk industry
Languages : en
Pages : 408

Book Description


Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1

Global Changes and Sustainable Development in Asian Emerging Market Economies Vol. 1 PDF Author: An Thinh Nguyen
Publisher: Springer Nature
ISBN: 3030814351
Category : Science
Languages : en
Pages : 638

Book Description
This two-volume set presents the conference papers from the 1st International Conference on Economics, Development and Sustainability (EDESUS 2019), organized by the University of Economics and Business, Vietnam National University, Hanoi. The collection addresses global changes and sustainable development in Vietnam and other emerging market economies in Asia, and covers wider topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing), development and sustainability (e.g. developing process, development policy, public policy, sustainable growth, sustainability tools, sustainable livelihood, sustainable tourism, green growth), and resources and global change (e.g. human resources, natural resources, climate change, globalization, global challenges). The books are of interest to professors, researchers, lecturers, and students in economics and geography, consultants, and decision makers interested in global changes and sustainable development. Volume 1 focuses on economic development in Vietnam and other emerging market economies in Asia. This covers topics such as economics and business (e.g. economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing) and development studies (e.g. developing process, development policy, public policy, green growth).