Author: Dallas (Tex.). City Park Board
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 50
Book Description
Park and Playground System, Dallas, Texas, 1921-1923
Author: Dallas (Tex.). City Park Board
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 50
Book Description
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 50
Book Description
Profit Margins
Author: Jeremy Groskopf
Publisher: Indiana University Press
ISBN: 0253059364
Category : Performing Arts
Languages : en
Pages : 295
Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Publisher: Indiana University Press
ISBN: 0253059364
Category : Performing Arts
Languages : en
Pages : 295
Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
The National Union Catalog, Pre-1956 Imprints
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
Book Description
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
Book Description
A System of Local Parks, Playgrounds and Playfields for Dallas, Texas
Centennial History of the Dallas, Texas Park System, 1876-1976
Author: Harry Jebsen
Publisher:
ISBN:
Category : Dallas (Tex.)
Languages : en
Pages : 959
Book Description
Publisher:
ISBN:
Category : Dallas (Tex.)
Languages : en
Pages : 959
Book Description
Catalogue
Author: Harvard University. Graduate School of Design. Library
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 736
Book Description
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 736
Book Description
Catalogue of the Library of the Graduate School of Design, Harvard University
Author: Harvard University. Graduate School of Design. Library
Publisher:
ISBN:
Category : Architectural design
Languages : en
Pages : 736
Book Description
Publisher:
ISBN:
Category : Architectural design
Languages : en
Pages : 736
Book Description
The City Beautiful Movement
Author: William Henry Wilson
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 392
Book Description
Critics of the turn-of-the-century's City Beautiful Movement denounced its projects--broad, tree-lined boulevards and monumental but low-lying civic buildings--as grandiose and unnecessary. In this masterful analysis, William H. Wilson sees the movement as its founders did: as an exercise in participatory politics aimed at changing the way citizens thought about cities.
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 392
Book Description
Critics of the turn-of-the-century's City Beautiful Movement denounced its projects--broad, tree-lined boulevards and monumental but low-lying civic buildings--as grandiose and unnecessary. In this masterful analysis, William H. Wilson sees the movement as its founders did: as an exercise in participatory politics aimed at changing the way citizens thought about cities.
Biographical (continued)
Author: Logan Esarey
Publisher:
ISBN:
Category : Indiana
Languages : en
Pages : 612
Book Description
Publisher:
ISBN:
Category : Indiana
Languages : en
Pages : 612
Book Description